OKR template to establish monitor arm distribution via furniture dealers

This OKR aims to establish monitor arm distribution through furniture dealers. The primary objective is to identify and partner with 20 top-performing furniture dealers in a specific target region. This will involve researching top dealers, analyzing their performance and initiating partnership discussions.

Another crucial objective is to achieve 25% of monitor arm sales through the newly established dealer channel by the end of the quarter. Implementing marketing strategies targeting this new channel, identifying potential dealers for the monitor arm sales, and negotiating beneficial partnership deals are some of the actionable initiatives for this objective.

Training partnered dealer sales teams on product features and benefits of the monitor arm is another essential objective. The idea is to train 100% of these teams. Key initiatives for this include setting up training sessions, tracking and reporting on the completion of the sessions, and developing comprehensive training materials.

Overall, this OKR focuses on expanding the reach of monitor arm sales by partnering with top-performing furniture dealers, boosting sales through this new channel and ensuring that dealer teams are equipped with the knowledge necessary to effectively sell the product.