22 OKR examples for Business Development

What are Business Development OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Business Development to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for managing your Business Development OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Building your own Business Development OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

Best way to track your Business Development OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

Business Development OKRs templates

We've covered most of the things that you need to know about setting good OKRs and tracking them effectively. It's now time to give you a series of templates that you can use for inspiration!

We've added many examples of Business Development Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to drive Business Expansion in Saudi Arabia's school sector

  • ObjectiveDrive Business Expansion in Saudi Arabia's school sector
  • Key ResultObtain 10 new client contracts from GCC school sector
  • TaskResearch potential GCC school sector clients
  • TaskDevelop and send proposals to identified schools
  • TaskFollow-up meetings, negotiate, and finalize contracts
  • Key ResultSecure 30 new successful B2B interactions with GCC schools
  • TaskFollow-up with proposals to close on agreements
  • TaskSend tailored partnership proposals to identified schools
  • TaskIdentify 50 GCC schools as potential B2B partners
  • Key ResultIncrease lead generation by 40% through tailored marketing and sales outreach
  • TaskDevelop personalized marketing campaigns targeting potential leads
  • TaskIntensify sales outreach efforts with tailored proposals
  • TaskEnhance data analysis to identify and reach untapped markets

OKRs to successful Business Launch in Africa

  • ObjectiveSuccessful Business Launch in Africa
  • Key ResultAchieve product engagement from 10,000 unique African users
  • TaskOffer tailored user-support services in local languages
  • TaskPartner with African influencers for product endorsements
  • TaskDevelop user-centered, localized marketing strategies for African markets
  • Key ResultForge and establish 3 strategic local partnerships by quarter end
  • TaskIdentify potential local businesses for partnership opportunities
  • TaskArrange meetings to discuss potential collaborations
  • TaskNegotiate terms and finalize partnership agreements
  • Key ResultGain a 5% market share in the chosen African region
  • TaskEstablish relationships with local distribution channels for product accessibility
  • TaskDevelop a targeted marketing strategy focusing on the identified local interests
  • TaskConduct market research to understand local customer preferences and buying habits

OKRs to identify and assess new growth opportunities

  • ObjectiveIdentify and assess new growth opportunities
  • Key ResultConduct detailed feasibility studies for identified opportunities to determine viability
  • TaskEvaluate viability based on research outcomes
  • TaskIdentify opportunities for feasibility study
  • TaskPerform detailed review of business prospects
  • Key ResultResearch and pinpoint 10 potential new market areas for business expansion
  • TaskAnalyse findings to determine viability for business expansion
  • TaskIdentify sectors and industries where our business can potentially expand
  • TaskConduct detailed market research on the 10 identified areas
  • Key ResultDevelop and present 5 comprehensive business proposals for promising opportunities
  • TaskDevelop comprehensive proposals for each opportunity
  • TaskPrepare presentations for each business proposal
  • TaskIdentify 5 promising business opportunities for proposal

OKRs to boost product visibility and establish success pipeline in new markets

  • ObjectiveBoost product visibility and establish success pipeline in new markets
  • Key ResultRaise product awareness by 40% using targeted advertising in selected new markets
  • TaskImplement and monitor these targeted advertising campaigns
  • TaskIdentify potential new markets for targeted advertising efforts
  • TaskDevelop specific, appealing ads for these selected markets
  • Key ResultGenerate a 25% increase in product trial users in new markets
  • TaskLaunch targeted online ad campaigns in new markets
  • TaskCollaborate with influencers popular in potential markets
  • TaskImplement a referral program offering incentives for new users
  • Key ResultSecure 10 new, potential business partnerships for product distribution
  • TaskIdentify suitable companies for potential partnerships
  • TaskReach out to these companies with a business proposal
  • TaskSchedule meetings to discuss partnership details

OKRs to secure venture capital funding for Plika's Latam expansion

  • ObjectiveSecure venture capital funding for Plika's Latam expansion
  • Key ResultSecure a minimum of $1million in funding committed by at least 2 investors
  • TaskConduct engaging pitch meetings with selected investors
  • TaskIdentify and connect with potential investors
  • TaskDevelop a comprehensive, persuasive business plan presentation
  • Key ResultArrange pitch meetings with a minimum of 10 prospective Venture Capital investors
  • TaskIdentify and research 10 prospective Venture Capital investors
  • TaskPrepare a compelling investment pitch presentation
  • TaskSchedule meetings via email or phone calls
  • Key ResultIdentify and prioritize 20 potential Venture Capitalists suitable for our expansion strategy
  • TaskResearch and compile a list of 20 potential venture capitalists
  • TaskAnalyze each prospect's investment tendencies and records
  • TaskRank potential investors based on alignment with our expansion strategy

OKRs to deepen WIMU penetration in Latin America using the marketing-influenced deals approach

  • ObjectiveDeepen WIMU penetration in Latin America using the marketing-influenced deals approach
  • Key ResultAcquire 25 new WIMU partner memberships by end of quarter
  • TaskOutline and implement a referral reward program
  • TaskOrganize partnership outreach events or webinars
  • TaskCreate a compelling WIMU partner membership marketing campaign
  • Key ResultIncrease cross-border WIMU deals by 30% quarter-over-quarter
  • TaskStrengthen relationships with cross-border partners
  • TaskDevelop and implement targeted marketing strategies
  • TaskIdentify potential markets and analyse their success potential for WIMU deals
  • Key ResultEnhance marketing campaign's reach to hit 200,000 engagements across Latin America
  • TaskResearch popular social platforms in Latin America
  • TaskCreate engaging content tailored to the demographic
  • TaskImplement targeted paid advertisements

OKRs to secure new clientele from three distinct sectors

  • ObjectiveSecure new clientele from three distinct sectors
  • Key ResultIdentify and establish contacts with 50 potential clients from different industries
  • TaskResearch diverse industries to identify 50 potential clients
  • TaskInitiate contact with potential clients via email or phone
  • TaskArrange and conduct initial client meetings or presentations
  • Key ResultSuccessfully pitch services to at least 30% of the identified potential clients
  • TaskSchedule and conduct efficient, persuasive pitch meetings
  • TaskDevelop and refine customized service pitch for each client
  • TaskIdentify and research potential clients' needs and interests
  • Key ResultConvert 15% of pitched potential clients into signed contracts
  • TaskTrain team in negotiation techniques to secure contracts
  • TaskEnhance proposals with detailed, customized solutions for each client
  • TaskImprove follow-up strategies to maintain contact post-pitch

OKRs to secure partnerships with strategic industry leaders to drive business growth

  • ObjectiveEstablish key partnerships to drive growth
  • Key ResultIdentify and prioritize potential partners based on revenue and market share
  • Key ResultTrack the success of each partnership by setting clear KPIs and regularly measuring progress
  • Key ResultDevelop a compelling pitch deck and present to at least 10 potential partners
  • Key ResultSign partnership agreements with at least 3 of the identified partners

OKRs to drive business expansion through innovative strategies

  • ObjectiveDrive business expansion through innovative strategies
  • Key ResultSecure two strategic partnerships for innovation collaboration
  • TaskReach out initiating discussions for collaboration
  • TaskNegotiate and finalize partnership agreements
  • TaskIdentify potential partners aligned with our innovation goals
  • Key ResultIncrease innovation portfolio returns by at least 20%
  • TaskExpand business partnerships for diverse insights
  • TaskInvest in research and employee training programs
  • TaskImplement new technologies to optimize processes
  • Key ResultDevelop and initiate 3 new high-impact innovative projects
  • TaskFormulate project plans detailing the execution strategy
  • TaskInitiate the projects by gathering necessary resources
  • TaskIdentify potential areas for high-impact innovative projects

OKRs to enhance innovation and synergy within startup house ecosystem

  • ObjectiveEnhance innovation and synergy within startup house ecosystem
  • Key ResultAchieve 25% increase in constructive feedback exchanges among members
  • TaskOffer training on how to give constructive feedback
  • TaskEncourage open communication and active listening
  • TaskImplement regular, structured team feedback sessions
  • Key ResultInitiate three cross-departmental projects to enhance collaborative efforts
  • TaskOrganize a meeting with department leads to discuss plans
  • TaskAssign project teams and set clear communication channels
  • TaskIdentify potential projects requiring cross-departmental collaboration
  • Key ResultImplement two new innovative systems or processes for startups to utilize
  • TaskProvide comprehensive training and support for startup utilization
  • TaskResearch cutting-edge technologies suitable for startup business operations
  • TaskDesign and develop two innovative systems or processes

OKRs to secure series A financing

  • ObjectiveSecure series A financing
  • Key ResultDevelop a compelling business plan and pitch deck
  • TaskConduct market research and identify target audience for business plan
  • TaskIncorporate financial projections and ROI analysis to support the business plan and pitch deck
  • TaskClearly outline the problem, solution, and value proposition in the business plan
  • TaskCreate a visually appealing pitch deck with concise and engaging content
  • Key ResultAchieve a 10% increase in investor meetings
  • TaskEstablish and maintain relationships with key industry influencers and networks to expand investor connections
  • TaskIncrease outreach efforts to potential investors through targeted email campaigns
  • TaskDevelop and deliver compelling presentations to attract investor interest and secure meetings
  • TaskUtilize social media platforms to promote our company and engage with potential investors
  • Key ResultIncrease investor outreach by 50%
  • TaskCreate personalized email campaigns for targeted investor segments
  • TaskDevelop a comprehensive database of potential investors
  • TaskLeverage social media platforms to engage with potential investors and share updates
  • TaskSchedule regular investor meetings and webinar sessions to disseminate information
  • Key ResultReceive positive feedback from at least 75% of the potential investors
  • TaskConduct thorough research on potential investors to understand their interests and preferences
  • TaskFollow up with investors promptly, addressing any questions or concerns they may have
  • TaskDeliver a compelling and concise presentation that clearly communicates the value proposition
  • TaskTailor pitch deck to highlight benefits and potential returns for investors

OKRs to launch a viable startup in the tech industry

  • ObjectiveLaunch a viable startup in the tech industry
  • Key ResultHire a core team of five professionals in tech, marketing, and operations
  • TaskIdentify required skills and experience for each job role
  • TaskSchedule and conduct potential candidate interviews
  • TaskPost job vacancies on suitable recruitment platforms
  • Key ResultFinalize business plan with a detailed financial projection
  • TaskReview and refine existing business model assumptions
  • TaskDevelop comprehensive profit and loss projections
  • TaskIncorporate relevant market research into the plan
  • Key ResultSecure investment from at least three different sources for initial capital
  • TaskResearch and identify potential investors
  • TaskConduct pitching sessions to these investors
  • TaskCreate a compelling business plan

OKRs to scale the team by hiring and onboarding key talent to support business expansion

  • ObjectiveExpand the business by scaling the team with quality personnel
  • Key ResultHire and onboard 3 experienced sales executives
  • Key ResultEnhance team diversity by 20% via targeted recruitment strategy
  • Key ResultReduce time-to-fill open positions by 50% through process improvement
  • Key ResultRecruit and integrate 2 seasoned marketing specialists

OKRs to successfully penetrate and gain market share in a new market

  • ObjectiveSuccessfully penetrate and gain market share in a new market
  • Key ResultAcquire 100 new customers through effective lead generation strategies in the new market
  • TaskDevelop compelling lead magnets tailored to the needs and preferences of potential customers
  • TaskImplement targeted online advertising campaigns to capture the attention of the new market
  • TaskBuild strategic partnerships and collaborations to expand reach and attract new customers
  • TaskConduct market research to identify target audience and demographics in the new market
  • Key ResultGenerate $500,000 in revenue from sales of the new product in the new market
  • TaskEstablish partnerships or distribution channels to reach a wider audience in the new market
  • TaskDevelop a comprehensive marketing strategy to effectively promote the new product
  • TaskConduct market research to identify potential customers and understand their needs
  • TaskMonitor sales data and adjust pricing or strategies accordingly to maximize revenue
  • Key ResultIncrease brand awareness by achieving 50,000 impressions through targeted advertising campaigns
  • Key ResultAchieve a customer satisfaction rating of 90% or higher through post-purchase surveys

OKRs to expand Japanese market

  • ObjectiveIncrease market presence and sales in Japan
  • Key ResultIncrease monthly revenue from Japanese customers by 20%
  • TaskDevelop targeted marketing campaigns tailored to the Japanese market
  • TaskConduct market research to identify specific needs and preferences of Japanese customers
  • TaskEnhance Japanese customer support and after-sales services to improve customer satisfaction
  • TaskCollaborate with local Japanese businesses to expand customer reach and increase sales opportunities
  • Key ResultEstablish partnerships with three influential Japanese retailers to expand distribution network
  • TaskNegotiate mutually beneficial terms and agreements with selected Japanese retailers
  • TaskIdentify and research three influential Japanese retailers for potential partnership opportunities
  • TaskFinalize partnerships and develop a plan for expanding our distribution network with each retailer
  • TaskInitiate contact and schedule meetings with identified retailers to discuss potential partnerships
  • Key ResultImprove customer satisfaction in Japan by achieving minimum of 90% positive feedback
  • Key ResultLaunch targeted marketing campaigns to reach 10,000 potential Japanese customers
  • TaskCreate compelling and localized marketing content that resonates with Japanese consumers
  • TaskDevelop a comprehensive marketing strategy tailored specifically for the Japanese market
  • TaskUtilize various advertising channels to reach and engage 10,000 potential Japanese customers
  • TaskConduct market research to define target audience and identify potential Japanese customers

OKRs to contribute proactively to three Atlassian Services proposals

  • ObjectiveContribute proactively to three Atlassian Services proposals
  • Key ResultGain customer acceptance on at least two proposals by the end of the quarter
  • TaskSchedule and conduct presentations of the proposals to customers
  • TaskSecure formal acceptance from at least two customers
  • TaskDevelop clear and persuasive proposals for customer presentation
  • Key ResultDraft and submit one compelling proposal each month for client consideration
  • TaskDevelop a compelling and concise proposal outline
  • TaskIdentify desirable project proposals for the client
  • TaskSubmit the completed proposal to the client
  • Key ResultIdentify and finalize five potential clients needing Atlassian Services by Week 2

OKRs to build strategic partnerships to reach new audiences and drive customer acquisition

  • ObjectiveExpand customer acquisition through strategic partnerships
  • Key ResultAchieve a 20% increase in revenue from converted partnership leads
  • Key ResultEstablish 5 new partnerships with relevant brands in our industry
  • Key ResultIncrease website traffic by 30% through partnership-driven promotions
  • Key ResultGenerate 100 new leads by leveraging partner networks and referrals

OKRs to successfully manage strategic partnership

    OKRs to strengthen relationships with key accounts and identifying opportunities for growth

    • ObjectiveIncrease revenue through strategic account management
    • Key ResultDevelop and execute personalized account plans for top 3 accounts
    • Key ResultConduct 5 in-person meetings with key accounts to strengthen relationships
    • Key ResultIdentify 3 new growth opportunities within key accounts
    • Key ResultIncrease key account revenue by 10% through cross-selling and upselling

    OKRs to expand investor network with five strategic VC firms

    • ObjectiveBuild relationships with 5 top VC firms
    • Key ResultAttend 2 industry events hosted by each VC firm
    • Key ResultArrange meetings with decision makers from 5 VC firms
    • Key ResultSecure 3 introductions to portfolio companies from each VC firm
    • Key ResultCollect and analyze data on 10 potential leads from each VC firm

    OKRs to expand market reach by establishing partnerships with five new distributors or resellers

    • ObjectiveIncrease distribution partnerships to expand market reach
    • Key ResultSecure agreements with 5 new distributors
    • Key ResultIncrease brand visibility in new markets through joint marketing efforts with distribution partners
    • Key ResultDevelop and implement a comprehensive onboarding plan for new distribution partners
    • Key ResultIncrease sales revenue from new distribution partnerships by 30%

    OKRs to develop an authoritative business legal guide

    • ObjectiveDevelop an authoritative business legal guide
    • Key ResultEnsure usage and satisfaction from 70% of the company within two weeks post-launch
    • TaskIdentify and fix bugs reported by users
    • TaskTrack usage metrics, analyze and report
    • TaskImplement post-launch satisfaction survey and compile responses
    • Key ResultCompile and structure information into a comprehensive guide post-proofreading
    • TaskAdd a table of contents and references
    • TaskOrganize information into relevant sections or chapters
    • TaskInclude summaries, tables, and images for clarity
    • Key ResultConduct research on legal considerations for businesses by interviewing 10 industry-specific lawyers
    • TaskPrepare comprehensive legal-centric interview questions
    • TaskConduct and record the lawyer interviews
    • TaskIdentify 10 industry-specific lawyers for interviews

    More Business Development OKR templates

    We have more templates to help you draft your team goals and OKRs.

    OKRs resources

    Here are a list of resources to help you adopt the Objectives and Key Results framework.