4 OKR examples for Public Relations Team
What are Public Relations Team OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Public Relations Team to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for managing your Public Relations Team OKRs
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to the weekly check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Building your own Public Relations Team OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives
- including a GPT-4 powered goal generator
Best way to track your Public Relations Team OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
Public Relations Team OKRs templates
We've covered most of the things that you need to know about setting good OKRs and tracking them effectively. It's now time to give you a series of templates that you can use for inspiration!
You will find in the next section many different Public Relations Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to boost our presence in significant media outlets
- Boost our presence in significant media outlets
- Establish relationships with 10 new influential journalists or media outlets
- Research and draft personalized outreach messages
- Initiate contact and schedule introductory meetings
- Identify 10 top influential journalists or media outlets in the field
- Secure 5 feature articles in top-tier media by end of quarter
- Identify and make a list of top-tier media outlets
- Reach out to journalists/editors with the pitches
- Craft compelling pitches for feature articles
- Grow organic mentions in media by 25%
- Develop partnerships with influencers aligned with our brand values
- Increase shareable content on social media platforms
- Execute an organic, word-of-mouth referral program
OKRs to establish myself as a thought leader in my field
- Establish myself as a thought leader in my field
- Build strategic network by connecting with 20 key influencers in the field
- Identify 20 key influencers in your field for potential networking
- Reach out to influencers via email or social platforms
- Engage regularly with these influencers to foster and maintain connections
- Speak at 3 major industry conferences or webinars to share insights
- Identify and contact 3 major industry conferences or webinar organizers
- Schedule and confirm speaking arrangements with organizers
- Prepare insightful and engaging presentations
- Publish five in-depth articles on industry-relevant topics in reputable journals
- Identify five industry-relevant topics for articles
- Submit articles to reputable journals
- Write the five in-depth articles
OKRs to establish thought leadership in the B2B software product industry
- Establish thought leadership in the B2B software product industry
- Increase blog traffic by 30% through engagement with relevant topics and discussion
- Develop engaging, well-researched blog posts on these relevant topics
- Identify popular topics among target audience for relevant blog content
- Promote posts and engage in discussions on various social media platforms
- Secure 3 speaking engagements at industry leading software conferences or webinars
- Prepare and finalize unique, engaging presentation materials
- Identify and research top software conferences or webinars in the industry
- Reach out to event organizers about speaking opportunities
- Publish 4 insightful whitepapers on critical B2B software product needs and solutions
- Identify key issues facing B2B software products
- Research potential solutions for these issues
- Write and polish 4 comprehensive whitepapers
OKRs to expand brand reach through innovative marketing practices
- Expand brand reach through innovative marketing practices
- Secure 5 major media placements to elevate brand visibility
- Establish and maintain contact with journalists from these outlets
- Create compelling pitches tailored to each media outlet's audience
- Identify and compile a list of top media outlets relevant to the brand
- Increase social media followers by 35% to enhance digital engagement
- Develop engaging and high-quality content for daily social media posting
- Implement strategic social media advertising campaigns
- Engage influencers to promote and share our content
- Boost website traffic by 25% through SEO practices
- Improve site's mobile compatibility and page load speed
- Increase backlinking from reputable sites
- Conduct keyword research to optimize site content
More Public Relations Team OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance Product's Cybersecurity OKRs to successfully launch a venture capital fund OKRs to optimize AWS Costs OKRs to implement ad-tracking with Google OKRs to enhance collaboration and stimulate thought leadership OKRs to streamline Operational Efficiency
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples