6 OKR examples for Advocacy
What are Advocacy OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Advocacy. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for managing your Advocacy OKRs
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to the weekly check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Building your own Advocacy OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives
- including a GPT-4 powered goal generator
Best way to track your Advocacy OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
Advocacy OKRs templates
We've covered most of the things that you need to know about setting good OKRs and tracking them effectively. It's now time to give you a series of templates that you can use for inspiration!
You will find in the next section many different Advocacy Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to enhance customer advocacy throughout our service processes
- Enhance customer advocacy throughout our service processes
- Reduce customer complaints by 30% through improved service delivery
- Establish a proactive feedback system for customers
- Implement ongoing customer service training for all staff
- Regularly review and update service delivery protocols
- Increase Net Promoter Score (NPS) by 25% initiating customer-first policies
- Offer consistent, high-quality customer support and after-sales service
- Train staff on proactive customer experience strategies and techniques
- Implement customer feedback mechanisms for improved service provision
- Increase customer retention rate by 20% with personalized follow-ups
- Train staff in personalised customer service techniques
- Implement customer tracking software for personalized follow-up
- Create an effective customer feedback system
OKRs to boost employee advocacy members' posts frequency
- Boost employee advocacy members' posts frequency
- Achieve 20% increase in total posts from employee advocacy members
- Organize weekly brainstorming sessions for content ideas
- Implement a reward system for frequent employee contributors
- Provide training on creating engaging posts
- Increase average post count per member from 2 to 5 by end of quarter
- Implement a bi-weekly challenge encouraging users to post more
- Offer incentives for frequent posting
- Advertise popular discussion topics to engage members
- Organize 3 virtual trainings on effective advocacy posting for members
- Schedule and communicate session details to members
- Identify topics for each virtual training sessions
- Select and book appropriate expert trainers
OKRs to enhance the customer advocacy program
- Enhance the customer advocacy program
- Increase overall customer satisfaction rate by 15%
- Implement a comprehensive customer feedback system
- Provide robust training for customer service staff
- Enhance product/service quality based on feedback
- Reduce customer complaints by 20%
- Implement a proactive customer satisfaction survey
- Revise and enhance company's product or service
- Improve staff training on customer service skills
- Improve Net Promoter Score (NPS) by 10 points
- Increase personalization in our customer interactions
- Regularly gather and analyze customer feedback to improve service
- Implement high-quality training programs to enhance customer service skills
OKRs to launch a successful employee advocacy program
- Launch a successful employee advocacy program
- Measure and demonstrate a 15% improvement in brand impact due to advocacy
- Implement customer advocacy strategies effectively
- Identify key metrics for evaluating brand impact
- Analyze and report increased brand impact
- Train 75% of employees on advocacy program within quarter
- Identify suitable advocacy program instructors
- Schedule advocacy training sessions for employees
- Monitor and document participation rates
- Increase internal program adoption by 25%
- Implement incentive schemes for program adoption
- Develop engaging internal communication about program benefits
- Provide comprehensive training for effective program usage
OKRs to leverage positive feedback to increase advocacy
- Leverage positive customer feedback to increase advocacy sentiment
- Publish 10 customer case studies
- Gain 40 public reviews with 4+ stars across all platforms
- Increase leads coming from advocacy resources from 50 to 85/week
OKRs to turn customers into advocates
- Our customers are championing our product and services
- Get 100 reviews on G2 or Capterra
- Identify happy users through NPS feedback
- We have published 10 customer success stories
- We get 20 leads every week coming from our referral program
- Build a partner community
- Create supporting material for our partners
More Advocacy OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to improve Employee Retention OKRs to boost stealth bed and chair pad sales by 20% OKRs to tackle technical debt OKRs to improve quarterly performance through consistent check-ins with manager OKRs to reduce turnover rate through retention strategies OKRs to be on track for a long-running project
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples