7 OKR examples for Community Manager
What are Community Manager OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Community Manager to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for managing your Community Manager OKRs
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to the weekly check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Building your own Community Manager OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives
- including a GPT-4 powered goal generator
Best way to track your Community Manager OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
Community Manager OKRs templates
We've covered most of the things that you need to know about setting good OKRs and tracking them effectively. It's now time to give you a series of templates that you can use for inspiration!
You will find in the next section many different Community Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to increase community growth
- Sustainably increase our community growth through memberships
- 25 new leads per week
- 45% conversion rate of new leads into members
- 5 new membership subscriptions each week
OKRs to increase community engagement
- Ensure deep community engagement with existing members
- Attendance: 60% of members are attending our regular meetups
- Churn: no more than 10% churn rate of members cancelling their subscriptions
- Activity: 10 Slack posts per week from members
- Referrals: 3 new referrals coming from existing members each week
OKRs to boost overall community engagement on the platform
- Boost overall community engagement on the platform
- Boost comment count by 15% from the previous period stats
- Schedule regular posts to maintain audience engagement
- Respond, like, and share user comments to foster community
- Encourage audience participation with interactive posts
- Drive up shares of content by 30% advancing our community visibility
- Implement a robust content sharing strategy across all social media platforms
- Develop intriguing, high-quality posts to stimulate sharing and visibility
- Encourage user-generated content to increase engagement and shareability
- Increase the number of likes by 20% by the end of quarter
- Promote liking and sharing contests on all platforms
- Develop engaging daily content to improve user interaction
- Implement advertising campaigns targeting potential likers
OKRs to improve responsiveness to residents' emails
- Improve responsiveness to residents' emails
- Create an organized system to track received and replied emails effectively
- Regularly update and maintain your email tracking system
- Implement a priority tagging system for urgent mails
- Setup categorization labels within your email client
- Decrease average email response time to under 24 hours for 90% of emails
- Schedule dedicated hours for responding to emails
- Set up notifications to alert on received emails
- Implement an email management system
- Receive positive feedback on communication from 80% of the residents
- Draft and distribute clear and concise communication to residents
- Provide response to feedback and adjust communication methods accordingly
- Regularly solicit feedback on communication methods
OKRs to improve the game's community size and interaction levels
- Improve the game's community size and interaction levels
- Increase the retention rate of users over a three-month period by 30%
- Introduce loyalty programs and rewards system
- Implement personalized email marketing strategies
- Improve user interface for enhanced usability and engagement
- Increase the weekly interaction per user by 15%
- Create engaging content that encourages user comments, likes, shares
- Offer weekly challenges or rewards for user participation
- Implement a weekly email newsletter highlighting site updates and features
- Increase the number of active users by 25%
- Initiate referral programs for existing users
- Improve user experience on the platform
- Implement targeted advertising to reach potential users
OKRs to boost employee advocacy members' posts frequency
- Boost employee advocacy members' posts frequency
- Achieve 20% increase in total posts from employee advocacy members
- Organize weekly brainstorming sessions for content ideas
- Implement a reward system for frequent employee contributors
- Provide training on creating engaging posts
- Increase average post count per member from 2 to 5 by end of quarter
- Implement a bi-weekly challenge encouraging users to post more
- Offer incentives for frequent posting
- Advertise popular discussion topics to engage members
- Organize 3 virtual trainings on effective advocacy posting for members
- Schedule and communicate session details to members
- Identify topics for each virtual training sessions
- Select and book appropriate expert trainers
OKRs to attract 400 new members to our community
- Attract 400 new members to our community
- Initiate two referral programs leading to 100 more community members
- Follow up and onboard the new community members properly
- Identify potential referral avenues and design two distinct programs
- Promote the referral programs via social media and email marketing
- Improve website conversion rate by 10% to encourage community sign-ups
- Optimize landing page design and layout for user engagement
- Implement clear, compelling calls-to-action towards community sign-up
- Test and improve website loading speed
- Execute 3 targeted marketing campaigns, each attracting a minimum of 100 new members
- Adjust strategies based on captured data to attract new members
- Implement campaigns, tracking their success and reach
- Develop individual strategies for three targeted marketing campaigns
More Community Manager OKR templates
We have more templates to help you draft your team goals and OKRs.
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OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples