The strategy to enhance Asian cycling focuses on diversifying disciplines, improving events, and amplifying development and marketing efforts. By introducing new cycling disciplines at competitions and collaborating with international bodies, Asia can adopt best practices and improve its regional diversity. Hosting workshops fosters interest in less popular disciplines, while inter-Asian exchanges enable skill transfer, ensuring continuous growth and improvement.
Improving event calendars involves synchronizing Asian competitions with global counterparts, which encourages broader participation and media coverage. An investment in infrastructure and digital tools, such as apps for live event updates, enhances the overall experience and accessibility for participants and audiences alike.
Development and marketing are equally prioritized through talent identification and cycling academies, nurturing grassroots athletes and providing professional opportunities. By establishing mentoring and promotional campaigns, Asian cycling can attract sponsorship and engage communities, showcasing its talent on both regional and international stages.
The strategies
⛳️ Strategy 1: Diversify Cycling Disciplines
- Introduce new cycling disciplines to regional competitions to increase diversity
- Collaborate with international cycling bodies to adopt best practices
- Host workshops and training for less common disciplines to cultivate interest
- Promote inter-Asian exchanges between top-performing countries for skills transfer
- Establish a committee for continuous evaluation and integration of emerging disciplines
- Ensure funding is available for development and promotion of various disciplines
- Encourage local clubs to organize discipline-specific gatherings and events
- Provide incentives for national cycling bodies to focus on varied disciplines
- Create special awards for achievements in unique cycling disciplines
- Develop an online platform for resources specific to different cycling disciplines
⛳️ Strategy 2: Improve Events and Competition Calendars
- Conduct a comprehensive analysis of current event calendars to identify gaps
- Synchronize Asian events with global cycling calendars to encourage cross-participation
- Invest in high-quality infrastructure and logistics for hosting international-standard events
- Develop a digital app for event updates, registration, and live tracking
- Create partnerships with media outlets for extensive coverage and advertisements
- Introduce a regional cycling league to increase competitive exposure and consistency
- Engage with tourism boards to tie cycling events with tourism activities
- Offer training for event organisers to ensure top-notch event management
- Regularly solicit feedback from participants to continuously refine events
- Allocate resources for post-event evaluations to drive future improvements
⛳️ Strategy 3: Focus on Development and Marketing
- Launch a talent identification programme to nurture young cyclists from grassroots levels
- Build cycling academies strategically located in key regions
- Provide scholarships and exchange programmes for promising riders and staff
- Create a professional development programme for coaches and support staff
- Initiate a mentorship programme connecting experienced cyclists with newcomers
- Produce promotional content highlighting Asian cycling talents and milestones
- Develop partnerships with brands for sponsorship and co-marketing opportunities
- Organise community outreach programmes to promote cycling as a lifestyle
- Invest in creating and promoting an Asian cycling championship as a flagship event
- Promote cycling interests through targeted social media campaigns and interactive online content
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
