The LinkedIn strategy for TRP Global Digital Marketing focuses on three primary areas: optimizing the company profile, engaging with the LinkedIn community, and creating valuable content. Optimizing the company profile involves updating the overview with keywords, using a professional cover image, and maintaining current contact information. For example, a consistent brand voice and showcasing recent achievements can strengthen brand identity. Engaging with the community means joining relevant groups, interacting in discussions, and networking with influencers, which enhances visibility and credibility. Creating valuable content includes publishing articles, videos, and infographics to educate and engage followers, thereby establishing TRP Global as a thought leader.
The strategies
⛳️ Strategy 1: Optimise company profile
- Update the company overview with relevant keywords
- Include a professional cover image that represents the brand
- Ensure all contact information is current and correct
- Use a consistent brand voice in all descriptions
- Highlight recent achievements and updates in the company summary
- Regularly update the company logo and branding materials
- Include a link to the company website and other social media
- Implement a consistent posting schedule
- Seek customer testimonials to display in the profile
- Utilise the call-to-action button effectively
⛳️ Strategy 2: Engage with the LinkedIn community
- Join relevant LinkedIn groups related to digital marketing
- Start discussions and participate in threads with valuable input
- Connect with industry leaders and influencers
- Comment thoughtfully on posts from your network
- Share and endorse content from partners and collaborators
- Create polls to engage audience and gather insights
- Share news and insights from industry-leading publications
- Encourage employees to engage with the company content
- Respond promptly to messages and comments
- Host and participate in LinkedIn events and webinars
⛳️ Strategy 3: Create valuable content
- Develop a content calendar that aligns with digital marketing trends
- Share case studies showcasing TRP Global's successes
- Publish articles on current digital marketing challenges and solutions
- Create a series of educational videos on industry topics
- Design infographics for quick insights and visual engagement
- Share behind-the-scenes glimpses of company culture
- Feature stories from satisfied clients as posts
- Regularly post about industry news with personal commentary
- Use hashtags relevant to the content and industry
- Analyse engagement metrics to refine content strategy
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
