The strategy focuses on generating high-quality leads from the Slush event using a budget of $30,000. One approach is leveraging targeted digital marketing. By conducting audience analysis, companies can identify who among Slush attendees are likely to convert, creating targeted advertising campaigns on platforms like LinkedIn and Twitter. Engaging content and retargeting ads help maintain visibility and draw interest, while interactive content such as polls encourages audience engagement.
Another aspect of the strategy is enhancing on-site presence and networking. Creating an engaging booth with promotional materials and a well-trained staff are key components. Organizing mini-events or demos and employing lead capture apps facilitate effective interaction with potential leads. Moreover, setting a daily lead generation goal and preparing follow-up communication templates ensures continuous engagement after the event.
Finally, conducting pre-event and post-event webinars attracts and nurtures leads by identifying relevant topics and securing notable speakers. Promoting these webinars through social media and emails can help maximize attendance and interest. Hosting webinars allows businesses to engage with potential leads through Q&A sessions, enabling deeper connections while collecting valuable participant data for post-event follow-ups.
The strategies
⛳️ Strategy 1: Leverage targeted digital marketing
- Conduct audience analysis to identify key personas among Slush attendees
- Create a targeted advertising campaign on LinkedIn and Twitter to reach potential leads
- Develop engaging content related to the event to share on social media
- Set up a landing page dedicated to capturing leads from the campaign
- Utilise retargeting ads to re-engage visitors who interact with your posts or webpage
- Allocate $10,000 towards paid social media promotions to ensure visibility
- Use interactive content such as polls or quizzes to engage the audience
- Schedule daily updates and reminders leading up to the event
- Encourage registrations with a special offer or downloadable content
- Analyse campaign performance daily and adjust strategies as necessary
⛳️ Strategy 2: Enhance on-site presence and networking
- Design an engaging booth with clear calls to action and capture mechanisms
- Train event staff to effectively engage and qualify leads
- Distribute promotional materials that encourage future interaction
- Organise mini-events or demos at your stand to attract attention
- Utilise a lead capture app to efficiently collect attendee information
- Create a networking schedule for key team members to engage targeted attendees
- Offer exclusive meet-and-greet sessions with industry leaders at your booth
- Incorporate a creative giveaway linked to lead capture criteria
- Set a daily lead generation goal for the event team
- Prepare follow-up communication templates for swift post-event outreach
⛳️ Strategy 3: Conduct engaging pre-event and post-event webinars
- Identify relevant topics that align with the interests of Slush attendees
- Secure notable speakers or partners for the webinars to increase attendance
- Promote webinars via email invitations to pre-registered Slush attendees
- Use social media to create buzz around the upcoming webinars
- Host a pre-event webinar to provide valuable insights and capture registration details
- Encourage webinar participants to book meetings at Slush or visit your booth
- Collect and analyse participant data to identify high-potential leads
- Plan a post-event webinar to deepen engagement and nurture captured leads
- Ensure webinars are interactive, offering Q&A sessions to engage participants
- Follow up with webinar participants with tailored offers and content
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
