The strategy titled "Driving Sales Through Integrated Marketing" aims to boost sales via a mix of traditional and digital marketing methods. The first approach enhances visibility through traditional means. This includes placing banners in high-traffic areas, organising site tours for potential buyers, and advertising in local newspapers. For instance, placing brochures in residential zones can effectively pique interest and drive foot traffic to the site.
The second strategy focuses on scaling reach with digital marketing tactics. By launching targeted Google Search Ads and optimising local SEO, the company can attract potential buyers online. For example, using Google My Business keeps listing details current, helping draw attention from those searching for plots in specific areas.
Lastly, trust is built through content marketing. This involves creating blogs, social media stories, and testimonial videos to engage the audience and establish credibility. As an example, showcasing customer success stories through engaging videos builds trust and attracts potential investors looking for reliable opportunities.
The strategies
⛳️ Strategy 1: Enhance visibility with traditional marketing
- Install 10+ banners in high-traffic MIDC zones and nearby towns
- Highlight USPs such as affordable pricing and strategic location on hoardings
- Organise regular on-site activities showcasing the plots and amenities
- Offer guided tours for potential buyers to boost engagement
- Schedule exclusive meetups with MIDC industry owners to pitch commercial plots
- Publish advertisements in local newspapers targeting regional investors
- Place adverts in magazines that are popular among the target audience
- Partner with local businesses for cross-promotional activities
- Distribute brochures in nearby residential areas and industries
- Run weekly pop-up stalls at local marketplaces to engage with citizens
⛳️ Strategy 2: Scale reach through digital marketing
- Launch Google Search Ads targeting keywords like 'NA plots in Kurkumbh'
- Implement Display Ads to retarget users interested in real estate
- Develop Meta Ads with a focus on investors aged 30-50 in Pune
- Utilise ad formats such as carousel ads and testimonial videos on social media
- Promote site walkthroughs and client testimonials on YouTube
- Optimise Google My Business profile with updated photos and reviews
- Enhance local SEO to rank higher in searches like 'Plots in Kurkumbh MIDC'
- Schedule regular updates on all digital platforms for consistent engagement
- Track and analyse metrics for ad performance improvements
- Develop retargeting strategies based on user interactions
⛳️ Strategy 3: Build trust through content marketing
- Publish blog articles on topics like 'Top Investment Opportunities Near Pune'
- Create and share social media stories of site updates and testimonials
- Design an email campaign with newsletters highlighting exclusive offers
- Produce engaging videos such as drone shots of the site
- Explain the benefits of different plot types through video content
- Release video success stories of past customer experiences
- Share client testimonials on all major social media platforms
- Develop a seasonal content calendar for regular posting
- Collaborate with local influencers for greater content reach
- Use analytics to inform content strategy adjustments
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
