The strategy outlined focuses on identifying and engaging key advocates within an organization to promote and share its vision. This approach begins by engaging senior leadership through individual meetings and leadership committees to discuss and align on the objectives. For example, leaders are encouraged to incorporate vision discussions in team meetings, enhancing their communication skills and ultimately celebrating achievements in advocacy.
Moving to middle management, the strategy emphasizes empowering managers by conducting training sessions and providing necessary resources. For instance, managers are incentivized for effectively sharing the vision, and cross-departmental discussion groups are established to foster a collaborative environment.
Finally, the strategy aims to harness the potential of employee advocates by creating a vision ambassador program and offering training in communication techniques. By organizing team-building activities and promoting social sharing, the organization cultivates a culture where the vision is openly shared. Recognition and rewards are given to active employee advocates, ensuring sustained engagement.
The strategies
⛳️ Strategy 1: Engage senior leadership
- Identify key leaders and executives who align with the vision
- Schedule individual meetings to discuss the vision and gather feedback
- Create a leadership committee to focus on vision sharing
- Develop a shared list of objectives to align leadership
- Provide leaders with impactful tools to communicate the vision
- Organise workshops to enhance leaders' communication skills
- Encourage leaders to include vision discussions in team meetings
- Measure the impact of leadership advocacy via surveys
- Adjust strategies based on leader feedback
- Celebrate achievements in advocating for the vision
⛳️ Strategy 2: Mobilise middle management
- Identify managers who can influence their teams
- Conduct training sessions focused on the vision
- Empower managers with resources and information
- Set up cross-departmental manager discussion groups
- Facilitate regular updates and feedback sessions
- Build a network of supportive managers
- Incentivise managers who effectively share the vision
- Implement a system for tracking manager engagement
- Share success stories from managers across departments
- Provide recognition for managers who lead by example
⛳️ Strategy 3: Engage employee advocates
- Identify potential advocates within various teams
- Create a vision ambassador programme for select employees
- Provide training on vision communication techniques
- Organise team-building activities focused on the vision
- Encourage social sharing of the organisational vision
- Develop an internal communication platform for ideas exchange
- Establish metrics to measure advocacy success
- Collect regular feedback from employee advocates
- Promote an open office culture where sharing the vision is encouraged
- Recognise and reward active employee advocates regularly
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
