The strategy aims to conquer inactivity and improve healthy life expectancy by becoming a prominent organisation in this area. First, to build a strong community presence, the strategy suggests actions such as partnering with local gyms, creating ambassador programs with local fitness influencers, and organizing community fitness workshops. For example, distributing free fitness guides at local events can help raise awareness and engagement.
Developing accessible and engaging programs involves creating tailored workout plans and online classes suitable for different fitness levels. Offering virtual personal training sessions and gamifying fitness programmes are concrete actions. An example is hosting monthly fitness challenges with rewards to motivate participants.
Collaboration with healthcare professionals is another critical component. This includes forming alliances with local doctors and clinics and conducting joint research on health outcomes related to inactivity. Encouraging doctors to recommend the organization's fitness programs can be an effective way to reach more people, such as offering discounted rates to patients referred by healthcare providers.
The strategies
⛳️ Strategy 1: Build a strong community presence
- Establish partnerships with local gyms and fitness centres
- Create ambassador programmes with local fitness influencers
- Conduct free community fitness workshops
- Launch an awareness campaign on social media
- Organise local sports events and competitions
- Distribute free fitness guides and resources
- Engage local schools in fitness initiatives
- Work with local healthcare providers to promote activity
- Set up an informational booth at community events
- Start a community newsletter highlighting success stories
⛳️ Strategy 2: Develop accessible and engaging programmes
- Design beginner-friendly workout plans
- Create online classes for various fitness levels
- Develop a mobile app to track activity and progress
- Offer special programmes for different age groups
- Provide virtual personal training sessions
- Incorporate gamification elements into fitness programmes
- Host monthly fitness challenges with rewards
- Provide nutrition and wellness seminars
- Create family-oriented fitness activities
- Offer memberships with incentives for regular participation
⛳️ Strategy 3: Collaborate with healthcare professionals
- Form alliances with local doctors and clinics
- Encourage doctors to recommend your programmes
- Provide training sessions for healthcare providers
- Conduct joint research on inactivity and health outcomes
- Offer discounted rates to patients referred by doctors
- Create a referral programme with healthcare providers
- Develop informational brochures for doctor offices
- Host joint webinars on health and fitness topics
- Organise health fairs in collaboration with clinics
- Create a portal for healthcare professionals to access your materials
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
