Strategies and tactics for increasing student enrolment
The strategy outlined focuses on increasing student enrollment at an educational institution. The plan consists of three main strategies: enhancing marketing efforts, improving the student experience, and increasing outreach and partnerships.
Enhancing marketing efforts involves developing a comprehensive marketing plan that utilizes social media platforms, promotional materials, and open house events. For example, engaging alumni for testimonials can help personalize the marketing message.
Improving the student experience entails enhancing campus facilities, offering diverse courses, and providing career counseling. An example is implementing student feedback systems to make continuous improvements based on actual student needs.
Lastly, increasing outreach and partnerships includes establishing connections with feeder schools and participating in education fairs. Collaborating with local businesses for internships helps create more opportunities for prospective students.
The strategies
⛳️ Strategy 1: Enhance marketing efforts
- Develop a comprehensive marketing plan
- Utilise social media platforms for advertising
- Create and distribute promotional materials
- Host open house events regularly
- Partner with local businesses for co-promotions
- Engage alumni for testimonials and endorsements
- Invest in online and offline advertisements
- Optimise website for better search engine ranking
- Create informative and engaging content on educational blogs
- Track and analyse marketing campaign performance
⛳️ Strategy 2: Improve student experience
- Enhance campus facilities and infrastructure
- Offer diverse and innovative courses
- Provide career counselling and placement support
- Encourage and support extracurricular activities
- Implement student feedback systems
- Provide scholarships and financial aid options
- Develop strong online learning platforms
- Ensure accessible mental health and wellness resources
- Organise networking events and seminars
- Foster a supportive and inclusive campus community
⛳️ Strategy 3: Increase outreach and partnerships
- Establish connections with feeder schools
- Participate in education fairs and expos
- Develop partnerships with international institutions
- Create internship agreements with local businesses
- Engage in community service projects
- Offer dual-enrolment programmes with high schools
- Collaborate with educational influencers
- Provide impact-driven community workshops
- Partner with professional organisations for student opportunities
- Establish a robust referral programme
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
