The marketing plan strategy aims to boost event promotion by aligning with an annual strategy plan. A key approach involves conducting a thorough market analysis. This includes identifying target audiences and analysing competitor strategies to discover opportunities and threats. For instance, using online tools to gauge brand sentiment helps understand public perception, while evaluating past campaigns provides insights for improvement.
Another integral strategy is developing a coordinated marketing communications plan. This involves creating a master timeline and defining messaging guidelines to maintain consistency. Tailoring promotional materials to each event and segmenting audiences ensures effective communication, while partnering with influencers can extend reach.
Partnerships and collaborations are also emphasized. By identifying potential local business partners and negotiating cross-promotional opportunities, the strategy aims to leverage shared audiences. Hosting joint events and creating co-branded materials can expand reach. Moreover, collaborations with media outlets and social media campaigns enhance visibility, and sponsorship packages offer businesses a chance to engage audiences.
The strategies
⛳️ Strategy 1: Conduct a thorough market analysis
- Identify key demographics and target audience for the events
- Analyse competitor marketing strategies to identify opportunities and threats
- Assess current market trends specific to the event industry
- Gather feedback from past event attendees to understand their preferences
- Use online tools to measure brand sentiment and awareness
- Research potential new markets for events
- Analyse sales data to identify peak and low periods
- Evaluate the effectiveness of past marketing campaigns
- Identify emerging marketing channels that could be leveraged
- Summarise findings in a comprehensive market analysis report
⛳️ Strategy 2: Develop a coordinated marketing communications plan
- Create a master timeline of events to align marketing efforts
- Define clear messaging and branding guidelines for consistency
- Identify key marketing channels including social media, print, and digital
- Develop promotional materials tailored to each event
- Plan a content calendar to ensure consistent communication
- Set measurable goals and KPIs for each marketing campaign
- Segment the target audience for tailored messaging and outreach
- Partner with influencers relevant to the event industry
- Coordinate regular meetings with the events team for alignment
- Use digital marketing tools to schedule and automate outreach
⛳️ Strategy 3: Leverage partnerships and collaborations
- Identify potential local business partners with aligned interests
- Negotiate partnerships for cross-promotion opportunities
- Host joint events to leverage shared audiences
- Create co-branded marketing materials with partners
- Utilise partners' marketing channels for broader reach
- Establish strong relationships with media outlets
- Offer sponsorship packages to businesses for events
- Organise networking sessions to enhance partner relationships
- Develop joint social media campaigns with partners
- Evaluate partnership success metrics post-events
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
