The strategy aims to position a management provider as the best in Africa through three main approaches. First, improving service quality involves actions like regular staff training, setting up a customer feedback system, and ensuring compliance with international standards. For example, staff could undergo quarterly reviews to enhance their performance continually.
Second, building a strong brand presence focuses on creating a robust marketing campaign and utilizing social media effectively. For instance, showcasing client testimonials on a professional website can attract new clients while participating in industry events builds credibility.
Finally, expanding service offerings and locations includes conducting market research to identify new opportunities and opening new offices in strategic locations. By developing services that meet client needs and providing multi-lingual support, the management provider can cater to a broader audience.
The strategies
⛳️ Strategy 1: Improve service quality
- Conduct regular training sessions for staff
- Implement a customer feedback system
- Conduct quarterly performance reviews
- Introduce a mentorship programme
- Hire experienced industry professionals
- Develop a standard operating procedure manual
- Enhance technological infrastructure
- Ensure compliance with international standards
- Create a continuous improvement team
- Engage in benchmarking against top competitors
⛳️ Strategy 2: Build a strong brand presence
- Invest in a comprehensive marketing campaign
- Develop a professional and informative website
- Utilise social media platforms effectively
- Showcase client testimonials and case studies
- Participate in industry conferences and events
- Create thought leadership content
- Build partnerships with local businesses
- Participate in community outreach programmes
- Ensure consistent branding across all materials
- Invest in public relations efforts
⛳️ Strategy 3: Expand service offerings and locations
- Conduct market research to identify new opportunities
- Develop new services based on client needs
- Open new offices in strategic locations
- Partner with local consultants for on-ground insights
- Create flexible service packages
- Invest in scalable technologies
- Hire regional managers
- Develop local marketing campaigns
- Offer multi-lingual support services
- Monitor and analyse expansion efforts regularly
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
