The strategy to increase client exclusivity on the platform aims to have clients list the majority of their assets exclusively with your company. This approach could attract clients looking to maximize their visibility and benefits through a single platform. For instance, providing exclusive benefits such as discounts for full listings can appeal to clients trying to maximize their profit margins.
Another key component is personalized engagement. By segmenting the client database and assigning account managers, the strategy aims to cater to client-specific needs. This tailored approach helps in building stronger relationships and increasing the likelihood of securing exclusive listings. For example, one-on-one sessions ensure clients understand the unique benefits offered.
Moreover, enhancing platform features is critical. By integrating tools and offering training, clients are encouraged to manage their listings effectively. This can lead to greater client satisfaction and loyalty. For instance, a user-friendly dashboard could simplify listing management, making the platform a preferred choice among clients.
The strategies
⛳️ Strategy 1: Offer exclusive benefits for full listing
- Identify and list all potential benefits that would appeal to clients
- Create promotional material highlighting the exclusive benefits
- Conduct a market research to understand client motivations
- Develop pricing strategies offering discounts for exclusive full listings
- Train the sales team to effectively communicate the benefits
- Host webinars to explain the advantages of exclusive listings
- Provide success stories from current exclusive clients
- Set up meetings with top clients to discuss exclusive listing potential
- Offer trial periods for exclusive listing benefits
- Create referral incentives for clients who bring others onboard
⛳️ Strategy 2: Utilise personalised engagement approaches
- Segment client database based on listing potential and past interactions
- Develop tailored communication strategies for different client segments
- Assign account managers to top clients for personalised service
- Host one-on-one strategy sessions with potential exclusive clients
- Send customised proposals to highlight platform benefits
- Develop a feedback system to regularly assess client satisfaction
- Create a client loyalty program focusing on exclusive listings
- Design a newsletter with personalised content on market trends
- Leverage social media for direct client interaction
- Schedule regular check-ins with clients to address concerns
⛳️ Strategy 3: Enhance platform features for exclusive listings
- Identify features that are most attractive to exclusive listings
- Form a development team to focus on feature enhancement
- Integrate analytics tools to provide clients with data insights
- Create an easy-to-use dashboard to manage listings
- Test and refine the user interface for optimal client use
- Offer training sessions on using new platform features
- Implement a reward system for active use of new features
- Collect and analyse performance data to showcase benefits
- Collaborate with technology partners to enhance platform capabilities
- Launch a marketing campaign to promote new features
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
