The strategy for establishing an international consulting and coaching business involves building a strong brand and market presence. This means creating a professional website and a cohesive visual identity, such as a logo, to establish credibility. For example, sharing expertise on platforms like LinkedIn and Medium and attending networking events will attract potential clients. Additionally, offering seminars or webinars can help draw in initial interest and build a client base.
Creating scalable service offerings is another component of the strategy, focusing on structured coaching programs and tiered service packages to meet various client needs. By designing online courses and hiring other professionals to expand service capacity, the business can grow and operate effectively. For instance, providing discounted service packages can encourage clientele to make larger commitments.
Effective time and financial management are crucial for success. This involves setting clear work hours separate from a full-time job and creating a detailed financial plan. Consulting with a financial advisor can ease the transition to full-time entrepreneurship. The strategy recommends tracking all income and expenses meticulously, reinvesting profits, and considering funding options like loans or grants to support business growth.
The strategies
⛳️ Strategy 1: Build your brand and market presence
- Develop a professional website highlighting services and expertise
- Create a brand logo and cohesive visual identity
- Establish a presence on LinkedIn and other relevant social media platforms
- Publish articles and insights on platforms like LinkedIn and Medium to showcase expertise
- Attend industry conferences and networking events to connect with potential clients
- Collaborate with other professionals in similar fields for cross-promotion
- Offer free seminars or webinars to build credibility and attract initial clients
- Collect and showcase client testimonials and case studies
- Develop a referral program offering incentives for existing clients to introduce new clients
- Research and join relevant professional organisations and associations
⛳️ Strategy 2: Create scalable service offerings
- Design structured coaching programs for teams, executives, and family businesses
- Offer tiered service packages to cater to different client needs and budgets
- Develop online courses and workshops for remote clients
- Create informational and promotional materials for each service offering
- Hire or partner with other professionals to expand service capacity
- Invest in digital tools to facilitate virtual coaching and consulting
- Bundle services into discounted 'packages' to encourage larger commitments
- Regularly update service offerings based on client feedback and market trends
- Maintain a client database for targeted marketing and follow-ups
- Utilise CRM software to manage client interactions and service delivery
⛳️ Strategy 3: Manage time and finances effectively
- Set specific work hours for the business separate from full-time job commitments
- Create a detailed financial plan outlining expenses, revenue targets, and savings
- Reinvest a portion of profits into business development and marketing
- Track all business expenses and income meticulously for tax purposes
- Seek advice from a financial advisor on transitioning to full-time entrepreneurship
- Explore funding options if necessary, such as small business loans or grants
- Limit initial service offerings to manage workload alongside full-time job
- Set regular checkpoints to assess business progress and revenue growth
- Create a reserve fund to cover living expenses during full-time transition
- Evaluate and adjust pricing strategies based on market competition and costs
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
