7 strategies and tactics for Business Development

What is a Business Development strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Business Development strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

Building your own Business Development strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Business Development strategy examples

We've added many examples of Business Development tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
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Strategies and tactics for utilising Partnerships & Collaborations

  • ⛳️ Strategy 1: Identify and Engage Potential Partners

    • Research and create a list of potential partners aligned with organisational goals
    • Reach out to potential partners via email, phone, or LinkedIn
    • Arrange initial meetings to discuss mutual interests and objectives
    • Evaluate potential partners based on compatibility, resources, and goals
    • Formulate a partnership proposal outlining benefits and shared goals
    • Seek internal approvals and legal consultations for partnership agreements
    • Negotiate terms, roles, and responsibilities clearly
    • Sign a Memorandum of Understanding (MoU) or partnership agreement
    • Schedule regular follow-up meetings to maintain engagement
    • Establish a point of contact for each partner for seamless communication

  • ⛳️ Strategy 2: Develop Collaborative Projects

    • Identify key areas where the collaboration can add value
    • Propose joint projects and initiatives that benefit both parties
    • Create a detailed project plan with clear milestones and timelines
    • Assign roles and responsibilities conducive to each partner's strengths
    • Develop a budget and resource allocation plan
    • Hold kickoff meetings to align on project objectives and steps
    • Monitor project progress through regular updates and reviews
    • Track performance metrics to measure the project's impact
    • Address any challenges or changes collaboratively
    • Document and share success stories and best practices

  • ⛳️ Strategy 3: Leverage Marketing and Promotional Opportunities

    • Co-create marketing content such as blogs, case studies, and whitepapers
    • Coordinate joint events like webinars, seminars, and conferences
    • Promote the partnership on websites, social media, and newsletters
    • Leverage each partner’s audience for cross-promotion and increased reach
    • Share and exchange PR opportunities to build brand credibility
    • Launch joint campaigns to amplify messaging and engagement
    • Offer exclusive discounts or deals to each other’s customers
    • Celebrate milestones and success stories publicly
    • Attend and participate in industry events together
    • Gather and use feedback to improve future collaboration efforts
partnershipscollaborationsproject-managermarketing-coordinatormarketing-teambusiness-development-team
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Strategies and tactics for utilising partnership and collaboration

  • ⛳️ Strategy 1: Identify and engage potential partners

    • Research companies with complementary products or services
    • Attend industry events and conferences to network
    • Reach out to potential partners via email or LinkedIn
    • Present a clear value proposition for the partnership
    • Schedule meetings or calls to discuss potential collaborations
    • Identify mutual goals and objectives for the partnership
    • Draft a partnership proposal outlining benefits and responsibilities
    • Have legal teams review partnership agreements
    • Start with a pilot project to test the partnership
    • Evaluate the success of the pilot and make adjustments

  • ⛳️ Strategy 2: Leverage partner resources and audience

    • Identify the resources and tools offered by the partner
    • Coordinate with the partner's marketing team to align campaigns
    • Create co-branded content such as blogs, videos, and social media posts
    • Hold joint webinars or live events to engage both audiences
    • Develop cross-promotional strategies to reach new customers
    • Utilise partner’s distribution channels to promote your brand
    • Share each other's customer testimonials and success stories
    • Implement joint referral programs to incentivise cross-selling
    • Monitor engagement metrics to gauge audience response
    • Regularly communicate with partners to adapt strategies

  • ⛳️ Strategy 3: Enhance credibility through knowledge exchange

    • Identify areas where partner expertise can be beneficial
    • Organise knowledge-sharing sessions and workshops
    • Collaborate on research and whitepapers to showcase combined expertise
    • Develop case studies highlighting successful collaborations
    • Feature partner executives in thought leadership content
    • Host guest blogs or podcast episodes featuring partner experts
    • Integrate partner insights into product development
    • Participate in joint panels or speaking engagements at industry events
    • Offer joint training sessions to internal teams
    • Gather and act on feedback from both teams to continually improve
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    strategyobjectivemarketing-managerbusiness-analystmarketing-teamproduct-development-team
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    Strategies and tactics for launching a new business direction - obtaining biotechnology products from plant raw materials

    • ⛳️ Strategy 1: Conduct market research and analysis

      • Identify key market players and potential competitors
      • Analyse market demand and growth potential for biotechnology products from plant materials
      • Determine target customer segments and their specific needs
      • Conduct SWOT analysis to assess strengths, weaknesses, opportunities, and threats
      • Research regulatory requirements and industry standards
      • Assess technological advancements and innovations in the field
      • Evaluate current pricing strategies within the industry
      • Identify potential risks and develop mitigation plans
      • Stay updated on industry trends and future projections
      • Compile a comprehensive market research report

    • ⛳️ Strategy 2: Develop a robust business plan

      • Define your business vision, mission, and objectives
      • Outline the organisational structure and key roles
      • Develop a detailed financial plan with budget forecasts
      • Create a marketing and sales strategy
      • Detail the production process and required resources
      • Identify key performance indicators (KPIs) to measure success
      • Establish timelines and milestones for each business phase
      • Draft an investment proposal to attract potential investors
      • Plan for potential challenges and develop contingency strategies
      • Refine the business plan based on feedback from stakeholders

    • ⛳️ Strategy 3: Build and promote the brand

      • Create a unique brand identity and logo
      • Develop a professional website and online presence
      • Utilise social media platforms to engage with target audience
      • Implement search engine optimisation (SEO) strategies
      • Develop content marketing materials such as blogs and videos
      • Engage in partnerships and collaborations with industry influencers
      • Attend industry conferences and networking events
      • Offer product samples or trials to potential customers
      • Gather and publish customer testimonials and case studies
      • Monitor and analyse marketing campaign performance
    biotechnologymarket-researchbusiness-analystmarketing-managermarketing-teamresearch-and-development-team
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    Strategies and tactics for implementing formal HRM practices

    • ⛳️ Strategy 1: Initiate structured recruitment process

      • Audit current recruitment process to identify gaps
      • Develop detailed job descriptions and specifications
      • Create a structured interview format and evaluation criteria
      • Implement an applicant tracking system for efficiency
      • Provide recruitment training for hiring managers
      • Partner with local job boards and universities for outreach
      • Implement a referral programme to leverage existing employees' networks
      • Conduct regular recruitment process reviews to ensure effectiveness
      • Monitor the diversity of candidates to promote inclusion
      • Gather feedback from new hires about their recruitment experience

    • ⛳️ Strategy 2: Establish comprehensive performance evaluation system

      • Research and select a suitable performance evaluation framework
      • Train managers on effective evaluation techniques
      • Develop clear, measurable performance goals for each role
      • Implement a platform for continuous performance tracking
      • Schedule regular one-on-one feedback sessions
      • Introduce 360-degree feedback from peers and subordinates
      • Recognise and reward high performers regularly
      • Create individual development plans based on evaluation outcomes
      • Use performance data to inform promotions and pay increases
      • Regularly revise the evaluation system based on feedback

    • ⛳️ Strategy 3: Develop continuous training and development programmes

      • Conduct a training needs analysis for all employees
      • Create a yearly training calendar with various learning opportunities
      • Partner with industry experts for specialised training sessions
      • Implement e-learning platforms for flexible access to courses
      • Encourage cross-functional training to promote versatility
      • Schedule regular workshops on emerging industry trends
      • Offer leadership development programmes for potential future leaders
      • Evaluate training programme effectiveness through employee feedback
      • Allocate budget for external courses and certifications
      • Incorporate on-the-job training and mentorship schemes
    recruitmentperformance-evaluationhr-managertraining-coordinatorrecruitmentemployee-development
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    Strategies and tactics for creating a side business with TikTok creator fund

    • ⛳️ Strategy 1: Develop a unique product or service

      • Identify a niche market that aligns with your interests and skills
      • Conduct market research to understand demand and competition
      • Create a prototype of your product or outline your service offerings
      • Seek feedback from potential customers or testers
      • Refine your product or service based on feedback received
      • Develop a pricing strategy that reflects value and competitiveness
      • Create a brand identity including logo and tagline
      • Build a simple and effective sales funnel via social media
      • Leverage TikTok to market your product or service with engaging content
      • Set up an ecommerce platform or service booking system

    • ⛳️ Strategy 2: Monetise a skill or hobby

      • Identify a skill or hobby that you are passionate about and proficient in
      • Create a portfolio or showcase your work on TikTok and other platforms
      • Build a following by posting consistently valuable and entertaining content
      • Engage with your audience to understand their needs and preferences
      • Offer online classes, tutorials, or consulting services related to your skill
      • Use TikTok creator fund to initially finance your marketing efforts
      • Create promotional materials such as flyers, videos, and social media posts
      • Collaborate with influencers or other TikTok creators to expand your reach
      • Develop a subscription model or membership program for loyal customers
      • Track performance metrics and adjust your strategy based on feedback and results

    • ⛳️ Strategy 3: Affiliate marketing and partnerships

      • Join affiliate programs relevant to your content niche
      • Identify and collaborate with brands that align with your audience's interests
      • Create high-quality, engaging content that features affiliate products or services
      • Disclose affiliate relationships transparently to maintain trust
      • Utilise TikTok creator fund to boost your promotional content
      • Analyse the performance of each affiliate partnership
      • Negotiate better commission rates with successful partnerships
      • Expand your network by attending industry events and webinars
      • Create a blog or website to supplement your TikTok content with longer-format reviews and guides
      • Use analytics to track conversions and optimise your marketing strategy
    niche-marketaffiliate-marketingcontent-creatorentrepreneurmarketing-teamproduct-development-team
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    Executing your Business Development strategies

    Having a plan is one thing, sticking to it is another.

    Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

    A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

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