10 strategies and tactics for Content Creator

What is a Content Creator strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Content Creator strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

Building your own Content Creator strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Content Creator strategy examples

You will find in the next section many different Content Creator tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for increasing website traffic through content

  • ⛳️ Strategy 1: Optimise existing content for SEO

    • Conduct keyword research to identify high-traffic keywords
    • Update existing blog posts to include selected keywords
    • Optimise meta titles and descriptions for click-through rates
    • Add internal links to relevant pages to improve site structure
    • Improve content readability with subheaders and bullet points
    • Include high-quality external links to reputable sources
    • Enhance multimedia content by adding relevant images and videos
    • Use SEO plugins to analyse and improve overall content score
    • Ensure all alt texts are optimised for target keywords
    • Monitor page performance and make data-driven adjustments

  • ⛳️ Strategy 2: Create new, valuable content

    • Develop a content calendar with topics targeting audience interests
    • Write long-form, in-depth articles that address common queries
    • Create visual content like infographics and slideshows
    • Publish case studies or success stories to demonstrate value
    • Produce regular video content and embed it in blog posts
    • Collaborate with industry experts for guest posts and interviews
    • Ensure all new content is well-optimised for SEO
    • Encourage user-generated content through contests and challenges
    • Refresh content based on seasonality and trending topics
    • Analyse competitor content to identify gaps and opportunities

  • ⛳️ Strategy 3: Promote content across various channels

    • Share new content on all relevant social media platforms
    • Use email newsletters to distribute top-performing content
    • Participate in relevant online communities to share content
    • Utilise paid advertising to boost high-value content
    • Leverage influencer partnerships for wider content reach
    • Encourage employees to share content on their networks
    • Utilise content syndication to reach broader audiences
    • Implement a share button on all content pages
    • Engage users with interactive content like quizzes and polls
    • Monitor and respond to comments on content to boost engagement
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Strategies and tactics for implementing content marketing

  • ⛳️ Strategy 1: Develop a content strategy

    • Conduct a content audit to see what is performing well
    • Define your target audience personas
    • Set clear content marketing goals
    • Create an editorial calendar
    • Determine the types of content to produce (blogs, videos, infographics, etc.)
    • Allocate resources for content creation (writers, designers, etc.)
    • Conduct keyword research to guide content topics
    • Establish guidelines for content quality and branding
    • Plan content distribution channels
    • Set up metrics for measuring content performance

  • ⛳️ Strategy 2: Create high-quality content

    • Create engaging blog posts with valuable information
    • Develop video content that resonates with your audience
    • Design infographics to visually represent data
    • Write compelling social media posts to drive engagement
    • Produce detailed guides and ebooks to provide in-depth knowledge
    • Invite industry experts to contribute guest posts
    • Regularly update and repurpose top-performing content
    • Use storytelling techniques to make content more relatable
    • Create content that encourages user-generated content
    • Work with influencers to produce co-branded content

  • ⛳️ Strategy 3: Distribute and promote content

    • Share content on social media platforms at optimal times
    • Use email marketing to distribute new content to subscribers
    • Invest in paid advertising to amplify content reach
    • Engage with online communities and forums to share relevant content
    • Collaborate with other brands for content sharing opportunities
    • Submit content to industry publications and websites
    • Encourage employees to share content on their social profiles
    • Optimise content for SEO to increase organic reach
    • Analyse content performance and adjust distribution strategy
    • Use tools like Google Analytics to track engagement and metrics
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Strategies and tactics for building an audience

  • ⛳️ Strategy 1: Leveraging social media

    • Identify the most relevant social media platforms for your target audience
    • Create and optimise your profile on each platform with consistent branding
    • Post high-quality, engaging content regularly following a content calendar
    • Use relevant hashtags to increase the visibility of your posts
    • Engage with your audience by responding to comments and messages promptly
    • Collaborate with influencers in your niche to reach new followers
    • Utilise social media ads to target specific demographics
    • Offer exclusive content or promotions to your social media followers
    • Monitor and analyse engagement metrics to improve your strategy
    • Host social media contests or giveaways to increase engagement and follower count

  • ⛳️ Strategy 2: Creating valuable content

    • Research your audience's interests and pain points
    • Develop a content plan with a mix of formats (blogs, videos, infographics)
    • Publish consistent and high-quality content on a regular schedule
    • Optimise your content for SEO to increase organic reach
    • Share your content across various platforms and repurpose it
    • Encourage users to share your content with their network
    • Invite guest contributors to provide fresh perspectives
    • Create a mix of evergreen and timely content
    • Include strong calls to action to encourage audience engagement
    • Collect feedback on your content to continually improve its value

  • ⛳️ Strategy 3: Building an email list

    • Create a compelling lead magnet to encourage sign-ups
    • Embed sign-up forms prominently on your website and social media
    • Segment your email list for targeted communication
    • Craft personalised and engaging email content
    • Send regular newsletters with valuable information and updates
    • Use email automation tools to nurture leads and encourage engagement
    • Offer exclusive content or discounts to email subscribers
    • Encourage current subscribers to share your emails with others
    • Monitor open and click-through rates to optimise your strategy
    • Regularly clean your email list to maintain high deliverability
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Strategies and tactics for increasing LinkedIn followers

  • ⛳️ Strategy 1: Run a post engagement campaign

    • Create a content calendar with planned posts for each day
    • Design engaging and shareable graphics for each post
    • Write compelling captions with a call-to-action in each post
    • Utilise LinkedIn hashtags to increase post visibility
    • Share success stories and case studies from clients
    • Post a mix of industry news, company updates, and employee spotlights
    • Encourage employees to share company posts on their personal LinkedIn profiles
    • Analyse engagement metrics to identify high-performing posts
    • Respond to comments and engage with followers daily
    • Adjust content strategy based on performance analysis

  • ⛳️ Strategy 2: Leverage LinkedIn groups and communities

    • Identify and join LinkedIn groups relevant to your industry
    • Share valuable content from your company page within these groups
    • Engage in group discussions to increase visibility
    • Post regular updates and insights from your company page in groups
    • Request group admins to feature your posts if relevant
    • Promote your company page as a resourceful LinkedIn page within these groups
    • Connect with group members and invite them to follow your company page
    • Offer exclusive content or insights for group members
    • Host a group-specific LinkedIn live session or webinar
    • Monitor group interactions and tweak content strategy accordingly

  • ⛳️ Strategy 3: Implement a targeted advertising campaign

    • Allocate a budget for LinkedIn ads
    • Create a series of sponsored posts targeting your ideal audience
    • Design engaging ad creatives with a clear call-to-action
    • Set up audience targeting parameters for your ads
    • Experiment with different ad formats (carousel, video, etc.)
    • Monitor ad performance and adjust targeting as needed
    • A/B test different ad creatives to identify what works best
    • Use LinkedIn’s lead gen forms to capture interested followers
    • Run a retargeting campaign for users who engaged with your previous ads
    • Analyse ad campaign results to refine future strategies
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Strategies and tactics for increasing personal brand awareness

  • ⛳️ Strategy 1: Leverage social media platforms

    • Create and optimise profiles on LinkedIn, Twitter, and Instagram
    • Post regularly with engaging content related to your expertise
    • Interact with followers by responding to comments and messages
    • Join and participate in relevant industry groups
    • Share user-generated content and tag original creators
    • Use relevant hashtags to reach a larger audience
    • Collaborate with influencers or other brands in your niche
    • Conduct polls or Q&A sessions to increase engagement
    • Post behind-the-scenes or personal stories to connect with your audience
    • Analyze social media metrics and adjust strategies accordingly

  • ⛳️ Strategy 2: Create valuable content

    • Start a blog to share insights and knowledge
    • Publish articles on LinkedIn and other relevant platforms
    • Create informative and visually appealing infographics
    • Launch a podcast to discuss industry trends and interview experts
    • Produce video content for YouTube or social media
    • Publish a whitepaper or eBook on a topic of expertise
    • Offer free downloadable resources like templates or checklists
    • Host webinars or online workshops
    • Contribute guest posts to reputable industry blogs
    • Regularly update and repurpose existing content

  • ⛳️ Strategy 3: Network and collaborate

    • Attend industry conferences and events
    • Join professional associations and organisations
    • Reach out to industry leaders for collaborations or interviews
    • Participate in industry forums and discussion boards
    • Offer to speak at industry events or webinars
    • Host or attend local meetups in your niche
    • Collaborate on projects with other professionals in your field
    • Offer mentorship or coaching to up-and-coming professionals
    • Create a mastermind group for mutual growth
    • Consistently follow up and maintain relationships with key contacts
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Strategies and tactics for increasing share of voice

  • ⛳️ Strategy 1: Enhance content marketing

    • Develop a content calendar with weekly blog posts
    • Create high-quality, SEO-optimised articles
    • Include multimedia elements such as videos and infographics
    • Promote content through social media channels
    • Collaborate with industry influencers for guest posts
    • Regularly update older content to keep it relevant
    • Use paid promotions to boost content reach
    • Encourage user-generated content and testimonials
    • Analyse competitors' content strategies
    • Monitor content performance and adjust strategies accordingly

  • ⛳️ Strategy 2: Leverage social media marketing

    • Identify key social media platforms for your industry
    • Engage regularly with followers and respond to comments
    • Create a mix of promotional and value-added posts
    • Use targeted ads to reach specific audience segments
    • Run social media contests and giveaways
    • Collaborate with influencers for sponsored posts
    • Use analytics to track engagement and adjust strategies
    • Share customer success stories and case studies
    • Participate in relevant social media groups and forums
    • Schedule regular live sessions to engage directly with your audience

  • ⛳️ Strategy 3: Boost public relations efforts

    • Develop a list of key media contacts in your industry
    • Write and distribute press releases for company news
    • Pitch story ideas to industry-specific publications
    • Arrange interviews with company spokespeople
    • Participate in industry events and conferences
    • Submit opinion pieces and articles to relevant media outlets
    • Use PR tools to monitor media coverage and sentiment
    • Create a media kit with essential company information
    • Develop relationships with journalists and bloggers
    • Track and measure the impact of PR activities
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Strategies and tactics for implementing marketing strategies for a fintech company

  • ⛳️ Strategy 1: Utilise content marketing

    • Create a blog offering financial advice and insights
    • Publish case studies showcasing customer success stories
    • Develop e-books or whitepapers on fintech trends
    • Launch a video series explaining complex financial concepts
    • Leverage guest blogging on reputable financial sites
    • Write and distribute press releases on new product launches
    • Share industry news and company updates on social media
    • Create infographics to simplify data and statistics
    • Host webinars featuring financial experts
    • Use email newsletters to share content and company news

  • ⛳️ Strategy 2: Expand social media presence

    • Create profiles on multiple social media platforms
    • Develop a content calendar for regular posting
    • Engage with followers by responding to comments and messages
    • Run targeted ads on social media platforms
    • Share customer testimonials and user-generated content
    • Post interactive content such as polls and questions
    • Collaborate with influencers and financial bloggers
    • Use hashtags to increase post visibility
    • Live stream events and product launches
    • Analyse social media metrics to optimise strategies

  • ⛳️ Strategy 3: Leverage partnerships and collaborations

    • Identify and reach out to potential partners in related industries
    • Develop co-branded marketing campaigns
    • Participate in co-hosting webinars and events
    • Offer exclusive deals through partner channels
    • Collaborate on research and development of industry insights
    • Share each other’s content on social media
    • Create joint press releases and announcements
    • Sponsor partner’s events and vice versa
    • Feature partners in company blog and case studies
    • Analyse the effectiveness of each partnership
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Strategies and tactics for developing marketing strategies for fintech companies

  • ⛳️ Strategy 1: Build strong online presence

    • Create a professional and informative website
    • Start a fintech blog with regular content updates
    • Utilise social media platforms like LinkedIn, Twitter, and Facebook
    • Implement SEO strategies to increase search engine rankings
    • Engage with followers by responding to comments and messages
    • Share user success stories and testimonials
    • Offer valuable resources such as eBooks and webinars
    • Collaborate with influencers and industry leaders
    • Use social media advertising to increase reach
    • Continuously analyse and optimise your online presence

  • ⛳️ Strategy 2: Leverage content marketing

    • Develop a content calendar with regular blog posts
    • Create detailed whitepapers and case studies
    • Produce engaging video content explaining your fintech solutions
    • Host webinars and online workshops
    • Write guest posts for industry-related blogs and sites
    • Develop infographics to simplify complex concepts
    • Share industry news and insights on your platforms
    • Utilise email marketing to distribute your content
    • Develop a referral program to encourage content sharing
    • Regularly update and repurpose existing content

  • ⛳️ Strategy 3: Participate in fintech events

    • Attend industry conferences and trade shows
    • Host or sponsor fintech meetups and events
    • Network with key players and potential clients
    • Deliver keynote speeches or presentations
    • Exhibit at fintech expos to showcase your solution
    • Engage in panel discussions and roundtable talks
    • Collect and analyse feedback from event attendees
    • Distribute promotional materials and merchandise
    • Capture and share event moments on social media
    • Follow up with contacts made during the event
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Strategies and tactics for creating a side business with TikTok creator fund

  • ⛳️ Strategy 1: Develop a unique product or service

    • Identify a niche market that aligns with your interests and skills
    • Conduct market research to understand demand and competition
    • Create a prototype of your product or outline your service offerings
    • Seek feedback from potential customers or testers
    • Refine your product or service based on feedback received
    • Develop a pricing strategy that reflects value and competitiveness
    • Create a brand identity including logo and tagline
    • Build a simple and effective sales funnel via social media
    • Leverage TikTok to market your product or service with engaging content
    • Set up an ecommerce platform or service booking system

  • ⛳️ Strategy 2: Monetise a skill or hobby

    • Identify a skill or hobby that you are passionate about and proficient in
    • Create a portfolio or showcase your work on TikTok and other platforms
    • Build a following by posting consistently valuable and entertaining content
    • Engage with your audience to understand their needs and preferences
    • Offer online classes, tutorials, or consulting services related to your skill
    • Use TikTok creator fund to initially finance your marketing efforts
    • Create promotional materials such as flyers, videos, and social media posts
    • Collaborate with influencers or other TikTok creators to expand your reach
    • Develop a subscription model or membership program for loyal customers
    • Track performance metrics and adjust your strategy based on feedback and results

  • ⛳️ Strategy 3: Affiliate marketing and partnerships

    • Join affiliate programs relevant to your content niche
    • Identify and collaborate with brands that align with your audience's interests
    • Create high-quality, engaging content that features affiliate products or services
    • Disclose affiliate relationships transparently to maintain trust
    • Utilise TikTok creator fund to boost your promotional content
    • Analyse the performance of each affiliate partnership
    • Negotiate better commission rates with successful partnerships
    • Expand your network by attending industry events and webinars
    • Create a blog or website to supplement your TikTok content with longer-format reviews and guides
    • Use analytics to track conversions and optimise your marketing strategy
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Strategies and tactics for building an email marketing strategy

  • ⛳️ Strategy 1: Segment your email list

    • Analyse customer data to identify key segments
    • Create specific segments based on demographics
    • Segment based on customer behaviour and purchase history
    • Segment based on engagement levels
    • Develop personalised content for each segment
    • Use A/B testing to refine segment strategies
    • Regularly update and clean your email list
    • Monitor the performance of each segment
    • Use dynamic content to enhance personalisation
    • Send targeted offers to specific segments

  • ⛳️ Strategy 2: Create compelling content

    • Develop a content calendar
    • Use a mix of content types (e.g., promotional, informational, educational)
    • Write engaging subject lines
    • Ensure email content is mobile-friendly
    • Include clear calls-to-action
    • Personalise emails using customer data
    • Incorporate visuals, such as images and videos
    • Use storytelling techniques
    • Provide value with offers, discounts, and exclusive content
    • Test different content approaches to see what resonates

  • ⛳️ Strategy 3: Optimise delivery and performance

    • Choose a reliable email marketing platform
    • Set up a consistent sending schedule
    • Monitor email open and click-through rates
    • Use automated email sequences for drip campaigns
    • Implement email deliverability best practices
    • Test emails for different devices and email clients
    • Analyse email performance data
    • Refine segmentation based on performance insights
    • Continuously test and optimise subject lines
    • Ensure compliance with GDPR and other regulations
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Executing your Content Creator strategies

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More strategies recently published

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