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8 strategies and tactics for Audience Growth

What is Audience Growth strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Audience Growth strategy can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Audience Growth strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Audience Growth strategy examples

You will find in the next section many different Audience Growth tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for increasing audience for Mostafa Afifi platforms over 3 months

  • ⛳️ Strategy 1: Enhance content production and quality

    • Conduct a content audit to identify popular and underperforming posts
    • Develop a content calendar to plan regular posts and updates
    • Incorporate multimedia elements like videos, graphics, and infographics
    • Use audience feedback to refine and improve content quality
    • Post user-generated content to engage the current audience
    • Create exclusive content for subscribers or followers
    • Collaborate with content creators for diverse perspectives
    • Develop educational content to provide value to the audience
    • Utilise storytelling to make the content more relatable
    • Regularly update the platform to ensure fresh and relevant content

  • ⛳️ Strategy 2: Improve social media engagement

    • Identify key social platforms where the target audience is active
    • Increase posting frequency on social media with engaging content
    • Run interactive social media campaigns such as polls or quizzes
    • Respond promptly to comments and messages to increase interaction
    • Utilise hashtags strategically to reach a wider audience
    • Host live sessions or Q&A to increase audience interaction
    • Encourage audience to share content through incentives
    • Collaborate with influencers to reach broader audiences
    • Monitor engagement analytics to tailor future posts
    • Create and join relevant online communities and forums

  • ⛳️ Strategy 3: Enhance platform visibility and discoverability

    • Optimise SEO for all platform content to improve search rankings
    • Leverage email marketing to keep the audience informed and engaged
    • Utilise paid advertising on social media to reach new audiences
    • Join relevant online directories and listings to increase visibility
    • Develop partnerships with other platforms to share audiences
    • Create targeted campaigns for different audience segments
    • Use A/B testing for title and content variations
    • Regularly analyse and refine keyword strategy
    • Promote platform through offline events and collaborations
    • Encourage reviews and testimonials to build credibility
audience-growthcontent-qualitycontent-creatorsocial-media-managermarketing-teamcontent-development-team
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Strategies and tactics for utilising partnership and collaboration

  • ⛳️ Strategy 1: Identify and engage potential partners

    • Research companies with complementary products or services
    • Attend industry events and conferences to network
    • Reach out to potential partners via email or LinkedIn
    • Present a clear value proposition for the partnership
    • Schedule meetings or calls to discuss potential collaborations
    • Identify mutual goals and objectives for the partnership
    • Draft a partnership proposal outlining benefits and responsibilities
    • Have legal teams review partnership agreements
    • Start with a pilot project to test the partnership
    • Evaluate the success of the pilot and make adjustments

  • ⛳️ Strategy 2: Leverage partner resources and audience

    • Identify the resources and tools offered by the partner
    • Coordinate with the partner's marketing team to align campaigns
    • Create co-branded content such as blogs, videos, and social media posts
    • Hold joint webinars or live events to engage both audiences
    • Develop cross-promotional strategies to reach new customers
    • Utilise partner’s distribution channels to promote your brand
    • Share each other's customer testimonials and success stories
    • Implement joint referral programs to incentivise cross-selling
    • Monitor engagement metrics to gauge audience response
    • Regularly communicate with partners to adapt strategies

  • ⛳️ Strategy 3: Enhance credibility through knowledge exchange

    • Identify areas where partner expertise can be beneficial
    • Organise knowledge-sharing sessions and workshops
    • Collaborate on research and whitepapers to showcase combined expertise
    • Develop case studies highlighting successful collaborations
    • Feature partner executives in thought leadership content
    • Host guest blogs or podcast episodes featuring partner experts
    • Integrate partner insights into product development
    • Participate in joint panels or speaking engagements at industry events
    • Offer joint training sessions to internal teams
    • Gather and act on feedback from both teams to continually improve
partnershipcollaborationmarketing-managerbusiness-developmentmarketingsales
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Strategies and tactics for establishing Atlantis Holidays as a Premier Luxury Travel Brand

  • ⛳️ Strategy 1: Develop a multi-channel digital marketing approach

    • Create engaging Instagram and TikTok Reels that showcase luxury destinations and unique travel experiences
    • Partner with luxury travel influencers to promote Atlantis as a 'Travel Designer'
    • Design and launch paid advertising campaigns on Google and Facebook targeting luxury travel keywords
    • Develop SEO-driven blog content about 'Top Luxury Destinations in 2025'
    • Create a retargeting campaign on Facebook and Google to re-engage visitors who did not convert
    • Utilise AI-powered chatbots on the website to assist and guide visitors
    • Track engagement rates on Instagram and TikTok, ensuring optimisation over time
    • Measure website traffic and lead generation from all paid ad efforts
    • Continually optimise marketing efforts based on analytics data
    • Regularly review the booking conversion rate from digital campaigns to refine strategies

  • ⛳️ Strategy 2: Engage in influencer and user-generated content collaborations

    • Identify and collaborate with health and wellness influencers to promote spa retreats and yoga resorts
    • Draft SEO content focusing on 'Luxury Wellness Retreats' and 'Best Medical Tourism Packages'
    • Launch targeted LinkedIn and Facebook ads geared towards health-conscious professionals
    • Establish partnerships with health clinics and wellness brands for joint marketing initiatives
    • Implement a tracking system to gauge wellness package inquiries
    • Monitor the Click-Through Rate (CTR) for targeted ad campaigns
    • Leverage social media to display user-generated content showcasing positive client experiences
    • Foster relationships with influencers to promote long-term brand loyalty
    • Educate influencer partners about brand values and luxury offerings
    • Evaluate conversion rates from clinic referrals and adjust collaborations accordingly

  • ⛳️ Strategy 3: Strengthen corporate travel and MICE market presence

    • Enhance LinkedIn marketing efforts with direct outreach to corporate decision-makers
    • Produce case studies highlighting successful events, such as those with the Sharjah Women Council
    • Build an affiliate program designed for travel and event companies to drive B2B referrals
    • Utilise email marketing and retargeting ads to nurture B2B leads
    • Establish automation processes for efficient lead management and conversion tracking
    • Develop metrics for tracking new B2B partnerships
    • Regularly assess inquiry and conversion data from LinkedIn ad campaigns
    • Analyse the return on investment (ROI) from corporate events hosted
    • Host webinars with potential corporate clients to showcase offerings
    • Foster long-term relationships with key stakeholders within the corporate travel sector
influencer-marketingluxury-traveldigital-marketerinfluencer-managermarketing-teamcontent-creation-team
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Strategies and tactics for creating a Strategic Plan to Apply for the Global Head of Creative Services Role

  • ⛳️ Strategy 1: Demonstrate leadership excellence in creative and content management

    • Develop a personal portfolio showcasing successful projects led and managed, focusing on content and creative excellence
    • Highlight experience in leading and mentoring global teams in various creative capacities
    • Gather and present metrics and testimonials that reflect past successes in similar roles
    • Showcase a culture of excellence by presenting awards, recognitions, or positive feedback from previous teams
    • Articulate understanding of best practice structures and processes in interviews and applications
    • Prepare an example strategy outline for a creative project, focusing on collaboration and excellence
    • Identify key industry trends and demonstrate knowledge in emerging creative technologies like artificial intelligence
    • Develop a proposal for a creative initiative that optimizes engagement and ROI
    • Utilize case studies to demonstrate successful execution of creative visions in prior roles
    • Coordinate mock scenarios or workshops to present leadership capabilities and stakeholder management skills

  • ⛳️ Strategy 2: Highlight strategic collaboration and alignment across departments

    • Showcase examples of cross-functional collaboration where brand, digital, and product marketing were aligned
    • Reflect on past experiences dealing with diverse stakeholder groups to achieve common goals
    • Develop a case study demonstrating a successful alignment of brand messaging and creative direction
    • Map out processes you've used to ensure consistency in brand messaging with all stakeholders
    • Compile a list of industry best practices you have implemented to align creative strategies with corporate brands
    • Propose a framework for integrating feedback loops to enhance collaboration
    • Design a strategic vision that aligns creative services with corporate brand ambitions, with a focus on key metrics
    • Detail experiences or outcomes from interdepartmental projects you've led or been involved in
    • Draft a plan detailing the mechanisms for effective communication and team integration across varied departments
    • Create a visual roadmap exemplifying alignment of creative efforts with company goals

  • ⛳️ Strategy 3: Exhibit strategic thinking and staying ahead of industry trends

    • Develop a presentation on recent industry trends and their potential impact on creative services
    • Propose a new technology-oriented creative initiative incorporating AI to enhance creative outputs
    • Compile a list of innovative strategies from industry leaders that could be adapted for Flight Centre Travel Group
    • Conduct a SWOT analysis on creative strategies within the industry to identify opportunities for Flight Centre
    • Present success stories from previous roles where industry trends and technology were leveraged for growth
    • Draft a long-term creative strategy demonstrating forward-thinking to drive awareness, acquisition, and retention
    • Develop a set of KPIs and metrics based on market research to assess creative initiative performances
    • Engage in professional development workshops or online courses to stay updated on creative service trends
    • Create a report on the impact of emerging technologies on creative services and potential future shifts
    • Initiate discussions with industry peers or seek mentorship discussions to gain insights into advanced practices
leadershipcollaborationcreative-directorstrategistbranding-teamdigital-team
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Strategies and tactics for sourcing Neurodiverse Talent

  • ⛳️ Strategy 1: Partner with specialised organisations

    • Identify key organisations focusing on neurodiversity employment, like Autism Speaks and Integrate Autism Employment Advisors
    • Establish contact and build relationships with these organisations
    • Organise joint workshops and webinars to understand best practices
    • Create a formal agreement outlining collaboration terms and benefits
    • Share job specifications and requirements with partner agencies
    • Request access to their talent pool for potential candidates
    • Set up regular meetings to discuss candidate progress and feedback
    • Develop joint marketing materials for outreach programmes
    • Invite partners to participate in company career events
    • Continuously evaluate partnership effectiveness and seek feedback

  • ⛳️ Strategy 2: Engage candidates directly through innovative programs

    • Organise neurodiversity-focused job fairs
    • Develop interactive problem-solving events and challenges
    • Advertise events within neurodiverse communities and networks
    • Utilise feedback from events to improve future engagement
    • Ensure events are accessible and inclusive for all participants
    • Gather data on candidate performance in challenges for assessment
    • Invite industry experts to speak at events and share insights
    • Create a supportive environment during events to ease candidate anxiety
    • Follow up with participants post-event to maintain engagement
    • Make offers to candidates showcasing the desired skills and potential

  • ⛳️ Strategy 3: Implement an internship-to-hire pipeline

    • Design an internship programme targeting neurodiverse candidates
    • Collaborate with partners to set objectives and selection criteria
    • Advertise internships through specialised agencies
    • Ensure the programme accommodates diverse learning styles
    • Provide mentors to support interns throughout their placement
    • Evaluate intern performance with a focus on strengths and growth areas
    • Offer training sessions focusing on workplace adaptation
    • Identify appropriate full-time roles for successful interns
    • Prepare transitioning interns with necessary resources and support
    • Review the internship programme annually for improvements
neurodiversityrecruitmentrecruiterdiversity-managerhuman-resourcestalent-acquisition
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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Strategies and tactics for driving Sales Through Integrated Marketing

  • ⛳️ Strategy 1: Enhance visibility with traditional marketing

    • Install 10+ banners in high-traffic MIDC zones and nearby towns
    • Highlight USPs such as affordable pricing and strategic location on hoardings
    • Organise regular on-site activities showcasing the plots and amenities
    • Offer guided tours for potential buyers to boost engagement
    • Schedule exclusive meetups with MIDC industry owners to pitch commercial plots
    • Publish advertisements in local newspapers targeting regional investors
    • Place adverts in magazines that are popular among the target audience
    • Partner with local businesses for cross-promotional activities
    • Distribute brochures in nearby residential areas and industries
    • Run weekly pop-up stalls at local marketplaces to engage with citizens

  • ⛳️ Strategy 2: Scale reach through digital marketing

    • Launch Google Search Ads targeting keywords like 'NA plots in Kurkumbh'
    • Implement Display Ads to retarget users interested in real estate
    • Develop Meta Ads with a focus on investors aged 30-50 in Pune
    • Utilise ad formats such as carousel ads and testimonial videos on social media
    • Promote site walkthroughs and client testimonials on YouTube
    • Optimise Google My Business profile with updated photos and reviews
    • Enhance local SEO to rank higher in searches like 'Plots in Kurkumbh MIDC'
    • Schedule regular updates on all digital platforms for consistent engagement
    • Track and analyse metrics for ad performance improvements
    • Develop retargeting strategies based on user interactions

  • ⛳️ Strategy 3: Build trust through content marketing

    • Publish blog articles on topics like 'Top Investment Opportunities Near Pune'
    • Create and share social media stories of site updates and testimonials
    • Design an email campaign with newsletters highlighting exclusive offers
    • Produce engaging videos such as drone shots of the site
    • Explain the benefits of different plot types through video content
    • Release video success stories of past customer experiences
    • Share client testimonials on all major social media platforms
    • Develop a seasonal content calendar for regular posting
    • Collaborate with local influencers for greater content reach
    • Use analytics to inform content strategy adjustments
integrated-marketingdrive-salesmarketing-managerdigital-strategistsales-teamcontent-development-team
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How to track your Audience Growth strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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