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9 strategies and tactics for Public Relations

What is Public Relations strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Public Relations strategy can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Public Relations strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Public Relations strategy examples

We've added many examples of Public Relations tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for increasing share of voice

  • ⛳️ Strategy 1: Enhance content marketing

    • Develop a content calendar with weekly blog posts
    • Create high-quality, SEO-optimised articles
    • Include multimedia elements such as videos and infographics
    • Promote content through social media channels
    • Collaborate with industry influencers for guest posts
    • Regularly update older content to keep it relevant
    • Use paid promotions to boost content reach
    • Encourage user-generated content and testimonials
    • Analyse competitors' content strategies
    • Monitor content performance and adjust strategies accordingly

  • ⛳️ Strategy 2: Leverage social media marketing

    • Identify key social media platforms for your industry
    • Engage regularly with followers and respond to comments
    • Create a mix of promotional and value-added posts
    • Use targeted ads to reach specific audience segments
    • Run social media contests and giveaways
    • Collaborate with influencers for sponsored posts
    • Use analytics to track engagement and adjust strategies
    • Share customer success stories and case studies
    • Participate in relevant social media groups and forums
    • Schedule regular live sessions to engage directly with your audience

  • ⛳️ Strategy 3: Boost public relations efforts

    • Develop a list of key media contacts in your industry
    • Write and distribute press releases for company news
    • Pitch story ideas to industry-specific publications
    • Arrange interviews with company spokespeople
    • Participate in industry events and conferences
    • Submit opinion pieces and articles to relevant media outlets
    • Use PR tools to monitor media coverage and sentiment
    • Create a media kit with essential company information
    • Develop relationships with journalists and bloggers
    • Track and measure the impact of PR activities
content-marketingsocial-mediacontent-creatorpublic-relations-specialistmarketing-teampr-team
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Strategies and tactics for establishing the WCO as the centre of statistics on Customs activities

  • ⛳️ Strategy 1: Enhance data collection capabilities

    • Develop a standardized data collection framework for customs statistics
    • Collaborate with member countries to ensure consistent data submission
    • Invest in advanced data analytics tools and technologies
    • Organise training programs for customs officers in data collection and reporting
    • Create a data submission portal for easy and secure data uploads
    • Establish data validation and verification protocols
    • Conduct regular audits to ensure data accuracy and reliability
    • Develop partnerships with international data organisations
    • Expand data collection to cover all aspects of customs activities
    • Implement a feedback system to continually improve data collection processes

  • ⛳️ Strategy 2: Promote the WCO's statistical capabilities

    • Launch a global awareness campaign showcasing WCO's statistical strengths
    • Publish annual reports on customs statistics
    • Host international conferences and workshops on customs statistics
    • Create infographics and visual reports for ease of understanding
    • Collaborate with international media to highlight WCO's statistical insights
    • Develop a dedicated section on the WCO website for statistical data
    • Engage with social media channels to share key statistics
    • Produce case studies that demonstrate the value of WCO's statistical data
    • Implement a key message framework to ensure consistent communication
    • Foster relationships with academic and research institutions for collaborative projects

  • ⛳️ Strategy 3: Enhance collaboration with member countries

    • Organise regular meetings with member countries to discuss statistical needs
    • Establish a network of statistical correspondents within member countries
    • Provide technical assistance and resources to countries with limited statistical capabilities
    • Facilitate the exchange of best practices among member countries
    • Create an online forum for member countries to share information and experiences
    • Develop bilateral agreements for data sharing
    • Offer incentives for countries that provide high-quality, timely data
    • Conduct surveys to understand the challenges faced by member countries
    • Create customised training programs for different regions
    • Recognise and reward member countries' contributions to the WCO's statistical initiatives
data-collectioninternational-collaborationdata-analystcustoms-officerdata-analytics-teampublic-relations-team
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Strategies and tactics for building reputation for sustainability

  • ⛳️ Strategy 1: Implement and promote sustainable practices

    • Conduct a sustainability audit to identify areas for improvement
    • Implement an internal recycling and waste reduction programme
    • Switch to renewable energy sources for all company operations
    • Use sustainable materials for product packaging
    • Create a green supply chain by partnering with eco-friendly suppliers
    • Reduce carbon footprint by optimizing logistics and transportation
    • Encourage employees to adopt sustainable practices at work and home
    • Implement a water conservation programme in all facilities
    • Develop a sustainability policy and share it with all stakeholders
    • Monitor and report on sustainability metrics regularly

  • ⛳️ Strategy 2: Engage in sustainability-focused community and industry activities

    • Participate in local environmental clean-up events
    • Collaborate with environmental NGOs and participate in joint initiatives
    • Join industry sustainability associations and attend relevant events
    • Sponsor or host sustainability workshops and webinars
    • Create an internship or volunteer programme focused on sustainability
    • Organise sustainability challenges or competitions for the community
    • Engage with local schools or universities to promote environmental education
    • Provide grants or funding for community sustainability projects
    • Publish case studies or success stories on the company’s sustainability impact
    • Foster an internal culture of sustainability through employee engagement activities

  • ⛳️ Strategy 3: Communicate sustainability efforts effectively

    • Develop a dedicated sustainability section on the company website
    • Regularly share updates and achievements related to sustainability on social media
    • Create a yearly sustainability report and distribute it to stakeholders
    • Share behind-the-scenes stories of sustainability initiatives through videos or blogs
    • Collaborate with influencers or thought leaders in the sustainability space
    • Highlight sustainability certifications and achievements in marketing materials
    • Engage customers in sustainability efforts through surveys and feedback
    • Promote sustainable products or services with dedicated marketing campaigns
    • Use clear and transparent communication regarding the environmental impact of products
    • Build a media relations strategy to get coverage on sustainability initiatives
sustainabilityreputationsustainability-managermarketing-managerenvironmental-compliance-teampublic-relations-team
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Strategies and tactics for increasing personal brand awareness

  • ⛳️ Strategy 1: Leverage social media platforms

    • Create and optimise profiles on LinkedIn, Twitter, and Instagram
    • Post regularly with engaging content related to your expertise
    • Interact with followers by responding to comments and messages
    • Join and participate in relevant industry groups
    • Share user-generated content and tag original creators
    • Use relevant hashtags to reach a larger audience
    • Collaborate with influencers or other brands in your niche
    • Conduct polls or Q&A sessions to increase engagement
    • Post behind-the-scenes or personal stories to connect with your audience
    • Analyze social media metrics and adjust strategies accordingly

  • ⛳️ Strategy 2: Create valuable content

    • Start a blog to share insights and knowledge
    • Publish articles on LinkedIn and other relevant platforms
    • Create informative and visually appealing infographics
    • Launch a podcast to discuss industry trends and interview experts
    • Produce video content for YouTube or social media
    • Publish a whitepaper or eBook on a topic of expertise
    • Offer free downloadable resources like templates or checklists
    • Host webinars or online workshops
    • Contribute guest posts to reputable industry blogs
    • Regularly update and repurpose existing content

  • ⛳️ Strategy 3: Network and collaborate

    • Attend industry conferences and events
    • Join professional associations and organisations
    • Reach out to industry leaders for collaborations or interviews
    • Participate in industry forums and discussion boards
    • Offer to speak at industry events or webinars
    • Host or attend local meetups in your niche
    • Collaborate on projects with other professionals in your field
    • Offer mentorship or coaching to up-and-coming professionals
    • Create a mastermind group for mutual growth
    • Consistently follow up and maintain relationships with key contacts
social-mediacontent-creationinfluencercontent-creatormarketingpublic-relations
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Strategies and tactics for developing a communications strategy for the UK Government's new priorities

  • ⛳️ Strategy 1: Understand government priorities

    • Review official government publications on new priorities
    • Attend meetings and briefings to gather firsthand information
    • Consult with key government officials and departments for detailed insights
    • Analyse public opinion and media sentiment regarding current government policies
    • Identify the key messages that align with government priorities
    • Understand the target audience for the government's communications
    • Evaluate the political climate and potential challenges
    • Assess the impact of previous communications efforts
    • Develop a SWOT analysis based on gathered information
    • Summarise findings in a comprehensive report

  • ⛳️ Strategy 2: Craft targeted communication messages

    • Define specific communication objectives based on government priorities
    • Create a core message that reflects the new priorities and resonates with the audience
    • Develop key supporting messages that address different aspects of the core message
    • Tailor messages for different audience segments (e.g., public, stakeholders, media)
    • Prepare messaging guidelines for consistency across all communications
    • Draft press releases, speeches, and social media posts aligned with new priorities
    • Seek feedback from government officials and key stakeholders on draft messages
    • Revise messages based on received feedback
    • Train spokespersons and representatives to deliver the new messages effectively
    • Compile finalised messages into a communications toolkit for easy reference

  • ⛳️ Strategy 3: Implement and evaluate the communications plan

    • Develop a detailed implementation plan with timelines and responsibilities
    • Launch a communications campaign through multiple channels (TV, radio, social media)
    • Engage with the media to ensure positive coverage of government priorities
    • Utilise social media analytics to measure audience engagement
    • Conduct surveys and focus group discussions to gather public feedback
    • Monitor real-time responses and adjust strategies as needed
    • Create an internal feedback loop to gather information from government departments
    • Evaluate the effectiveness of each communication channel
    • Compile an evaluation report with insights and lessons learned
    • Adjust the strategy based on evaluation results for continuous improvement
communication-strategyuk-governmentcommunications-managergovernment-officialmedia-relationspublic-affairs
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Strategies and tactics for creating a publicly-friendly strategic plan

  • ⛳️ Strategy 1: Simplify language and presentation

    • Review the internal plan to identify complex language and jargon
    • Rewrite sections using simple, clear language suitable for a general audience
    • Summarise key points of each section to make them more digestible
    • Use bullet points or numbered lists for clarity
    • Incorporate visuals such as charts and infographics to convey data
    • Include a glossary of terms that may still require explanation
    • Test the revised plan on a group unfamiliar with the content to gauge understandability
    • Iterate the document based on feedback received from the test group
    • Ensure a consistent tone that aligns with public expectations
    • Proofread the final version for language errors and clarity

  • ⛳️ Strategy 2: Focus on key themes and messages

    • Identify the main themes of the internal strategic plan
    • Select 3-5 key messages that resonate with the public interest
    • Create a concise summary or executive overview based on these themes
    • Highlight outcomes and impacts rather than processes
    • Relate the strategic goals to common societal benefits or values
    • Ensure alignment between the plan's messages and the organisational vision
    • Simplify technical details while maintaining the core message
    • Incorporate case studies or examples that illustrate the themes
    • Develop a FAQ section addressing potential public concerns or queries
    • Consult key stakeholders to validate the chosen themes and messages

  • ⛳️ Strategy 3: Enhance engagement and accessibility

    • Create an engaging title and introduction to capture interest
    • Integrate multimedia elements like videos or podcasts to appeal to different audiences
    • Make the plan accessible in both print and digital formats
    • Consider accessibility options such as large print or screen reader compatibility
    • Distribute on multiple platforms, including social media and the corporate website
    • Solicit feedback from the audience to improve the plan's relevance
    • Organise webinars or public briefings to present the plan and allow for Q&A
    • Collaborate with influencers or public figures to endorse the plan
    • Offer downloadable versions or summaries for easy sharing
    • Monitor engagement metrics to assess public interest and understanding
simplificationengagementcontent-writerpublic-relations-specialistcommunications-teammarketing-team
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Strategies and tactics for creating a publicity plan for a theatre play

  • ⛳️ Strategy 1: Leverage digital marketing

    • Create a compelling website for the play with ticket booking options
    • Develop social media profiles on platforms like Facebook, Instagram, and Twitter
    • Publish behind-the-scenes content and actor interviews on social media
    • Implement targeted social media ads to reach potential audiences
    • Send out email newsletters with updates and special offers on tickets
    • Collaborate with influencers to promote the play
    • Utilise search engine optimisation to improve website visibility
    • Engage with followers and respond to comments and messages promptly
    • Share positive reviews and testimonials from early viewers
    • Host virtual Q&A sessions with the cast and crew

  • ⛳️ Strategy 2: Engage with local media

    • Reach out to local newspapers and magazines with press releases
    • Invite journalists and bloggers to attend a preview of the play
    • Arrange radio interviews with the director and lead actors
    • Pitch stories about the play to local news stations
    • Create and distribute media kits with high-quality images and information
    • Offer exclusive interviews with the playwright or director
    • Organise a press conference or media day
    • Submit event listings to local online event calendars
    • Encourage cast members to mention the play in their media engagements
    • Follow up with media contacts to confirm coverage and address any questions

  • ⛳️ Strategy 3: Implement community outreach

    • Partner with local schools and offer special student discounts
    • Distribute flyers and posters in high-traffic areas and local businesses
    • Organise a flash mob or street performance to create buzz
    • Collaborate with local community centres for ticket giveaways
    • Host a charity night with a portion of proceeds supporting a local cause
    • Attend local events and fairs to promote the play
    • Offer group discounts to local clubs and organisations
    • Conduct workshops or theatre classes to engage the community
    • Invite local theatre groups to preview performances
    • Create partnerships with nearby restaurants for dining and show deals
digital-marketingcommunity-outreachsocial-media-managerpublic-relations-specialistmarketing-teamoutreach-team
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Strategies and tactics for publicising a theatre play

  • ⛳️ Strategy 1: Leverage social media channels

    • Create a content calendar with regular posts about the play
    • Utilise Instagram and Facebook stories for behind-the-scenes footage
    • Collaborate with influencers to promote the play to their followers
    • Run targeted ads on social media platforms to reach potential theatre-goers
    • Engage with audience through comments, likes, and shares to generate buzz
    • Create an event page on Facebook and invite followers to attend
    • Share testimonials and reviews from early viewers to build credibility
    • Use hashtags related to the play and trending topics to increase visibility
    • Host giveaways and contests to create excitement around the play
    • Post video teasers and trailers to spark interest and anticipation

  • ⛳️ Strategy 2: Utilise traditional media outlets

    • Send press releases to local newspapers, TV, and radio stations
    • Arrange interviews with the cast and crew on local morning shows
    • Invite journalists and bloggers to a special preview of the play
    • Advertise in local event magazines and theatre publications
    • Distribute flyers and posters in high-traffic areas and local businesses
    • Partner with local radio stations for ticket giveaways and promotions
    • Pitch feature stories about the play's unique aspects to local media
    • Create a press kit with photos, bios, and background information to send to media
    • Purchase ad space on local public transport systems
    • Coordinate with local schools and universities to spread the word among students

  • ⛳️ Strategy 3: Engage with the local community

    • Host meet-and-greet events with the cast and crew
    • Organise workshops and Q&A sessions about theatre and acting
    • Collaborate with local businesses for cross-promotions and discounts
    • Offer special deals and group rates for local organisations and clubs
    • Participate in community events and festivals to hand out flyers
    • Set up pop-up performances in public spaces to attract attention
    • Work with local charities to offer discounted tickets for fundraisers
    • Create a volunteer programme to involve the community in the production process
    • Partner with local schools for educational performances and discussions
    • Engage with local theatre groups and societies to spread the word
theater-promotionaudience-engagementsocial-media-managerpublic-relations-officermarketing-teamcommunity-outreach-team
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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How to track your Public Relations strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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