Strategies and tactics for increasing share of voice
The strategy titled "Increasing share of voice" aims to enhance the company's presence in the market. One key approach is to enhance content marketing by developing a content calendar with weekly blog posts, creating high-quality, SEO-optimized articles, and including multimedia elements like videos and infographics. For example, regularly updating older content to maintain its relevance and using paid promotions to boost content reach are vital actions.
Another strategic pillar is leveraging social media marketing. Activities include identifying key platforms, engaging regularly with followers, and running targeted ads to reach specific audience segments. For instance, social media contests and influencer collaborations can effectively amplify the reach.
Boosting public relations efforts is also essential. This involves developing a list of key media contacts, writing press releases, and arranging interviews with company spokespeople. Participating in industry events and submitting opinion pieces to relevant media outlets can further elevate the company's visibility.
The strategies
⛳️ Strategy 1: Enhance content marketing
- Develop a content calendar with weekly blog posts
- Create high-quality, SEO-optimised articles
- Include multimedia elements such as videos and infographics
- Promote content through social media channels
- Collaborate with industry influencers for guest posts
- Regularly update older content to keep it relevant
- Use paid promotions to boost content reach
- Encourage user-generated content and testimonials
- Analyse competitors' content strategies
- Monitor content performance and adjust strategies accordingly
⛳️ Strategy 2: Leverage social media marketing
- Identify key social media platforms for your industry
- Engage regularly with followers and respond to comments
- Create a mix of promotional and value-added posts
- Use targeted ads to reach specific audience segments
- Run social media contests and giveaways
- Collaborate with influencers for sponsored posts
- Use analytics to track engagement and adjust strategies
- Share customer success stories and case studies
- Participate in relevant social media groups and forums
- Schedule regular live sessions to engage directly with your audience
⛳️ Strategy 3: Boost public relations efforts
- Develop a list of key media contacts in your industry
- Write and distribute press releases for company news
- Pitch story ideas to industry-specific publications
- Arrange interviews with company spokespeople
- Participate in industry events and conferences
- Submit opinion pieces and articles to relevant media outlets
- Use PR tools to monitor media coverage and sentiment
- Create a media kit with essential company information
- Develop relationships with journalists and bloggers
- Track and measure the impact of PR activities
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
