The Ghana Girl Guides Association's strategy for 2025-2030 focuses on enhancing organizational capacity and governance. By conducting comprehensive reviews of governance structures and implementing leadership training, the association aims to improve its operational efficiency. For example, regular performance evaluations and clear communication channels are established to maintain transparency and effectiveness.
Increasing membership is another strategic objective, employing targeted recruitment campaigns in schools and universities. Membership engagement is enhanced through social media, partnerships with educational institutions, and informational sessions. An online registration system and a member referral programme encourage growth and retention.
To boost financial sustainability and impact, the organization plans to diversify funding sources by identifying corporate sponsors, developing income-generating projects, and launching crowdfunding campaigns. Collaboration with local businesses and an advisory board for financial oversight also solidify this approach.
Strengthening advocacy is key, with campaigns focused on girls’ rights and increasing visibility through media engagement and partnerships with NGOs. Hosting events and enhancing online presence are crucial steps to promote gender equality.
The strategies
⛳️ Strategy 1: Enhance governance structures and operational efficiency
- Conduct a comprehensive review of current governance structures
- Develop a leadership training program for association leaders
- Implement regular performance evaluation systems
- Establish clear communication channels across all levels
- Create a digital platform for seamless information sharing
- Standardise operational procedures for efficiency
- Facilitate quarterly stakeholder meetings for feedback
- Develop a succession planning framework
- Enhance transparency with annual reports to stakeholders
- Utilise technology to streamline administrative tasks
⛳️ Strategy 2: Increase membership through targeted recruitment and engagement
- Develop and execute recruitment campaigns targeting schools and universities
- Leverage social media to engage potential members
- Establish partnerships with educational institutions
- Organise open days and informational sessions
- Create an online membership registration system
- Implement a mentorship program to support new members
- Utilise newsletters for regular updates and engagement
- Establish local chapters for community-based activities
- Host annual networking events for members and volunteers
- Launch a member referral programme with incentives
⛳️ Strategy 3: Design and implement impactful programs for empowerment
- Conduct a needs assessment to align programs with national goals
- Develop a curriculum focused on leadership, entrepreneurship, and advocacy
- Partner with STEM organisations for girl-centred science workshops
- Create an annual girls’ summit for knowledge sharing
- Pilot a social enterprise project led by young women
- Develop an advocacy toolkit for girls to influence change
- Conduct workshops on public speaking and negotiation skills
- Integrate digital literacy and coding into programs
- Collaborate with global gender equality initiatives
- Evaluate program outcomes and refine based on feedback
⛳️ Strategy 4: Diversify funding sources to enhance financial sustainability
- Identify potential corporate sponsors to support programs
- Develop a grant application strategy targeting local and international funds
- Create a fundraising calendar for annual events
- Launch a crowdfunding campaign for specific projects
- Establish an advisory board for financial oversight
- Develop income-generating projects with community impact
- Facilitate workshops for staff on grant writing and fundraising
- Form a dedicated resource mobilisation team
- Create partnership agreements with local businesses
- Regularly report on financial goals and achievements to stakeholders
⛳️ Strategy 5: Increase advocacy and visibility for gender equality
- Develop an advocacy campaign focused on girls’ rights
- Collaborate with gender equality NGOs for joint initiatives
- Host yearly events highlighting successful women leaders
- Engage media outlets for increased visibility
- Develop informational materials on gender equality issues
- Enhance the association's website for better outreach
- Organise community outreach programs in rural areas
- Create a speakers bureau for public engagements
- Utilise social media for advocacy and awareness campaigns
- Participate in national and international forums on gender equality
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
