2 strategies and tactics for Creative Team

What is a Creative Team strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Developing an effective Creative Team strategy can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

Building your own Creative Team strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Creative Team strategy examples

You will find in the next section many different Creative Team tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for executing brand awareness campaign for OOH strategy

  • ⛳️ Strategy 1: Utilise billboards

    • Identify high-traffic areas in major cities for billboard placements
    • Design eye-catching billboard creative that highlights the unique selling propositions of 'No Names'
    • Include clear call-to-action on the billboards, directing people to download the app
    • Lease billboard spaces for a duration of at least 3 to 6 months
    • Monitor billboard performance and adjust messaging if necessary
    • Implement QR codes on billboards for easy app downloads
    • Use digital billboards for dynamic content and real-time updates
    • Partner with local influencers for billboard photo ops
    • Create a hashtag for social media engagement stemming from billboard sightings
    • Measure the increase in app downloads and website traffic from billboard locations

  • ⛳️ Strategy 2: Leverage public transportation advertising

    • Research and select the most used public transportation systems in key demographic areas
    • Create tailored ad designs for buses, trains, and tram systems that align with 'No Names' brand identity
    • Utilise interior and exterior ad spaces on public transportation
    • Secure advertisements in highly visible and frequently used stations and stops
    • Incorporate user testimonials or success stories in the ads
    • Design interactive ads with QR codes for special promotions
    • Plan for a campaign duration of at least 3 to 6 months
    • Coordinate ad launches with local events or peak travel seasons
    • Monitor audience engagement and adjust ad placements or designs as needed
    • Track changes in app engagement and user growth in advertised locations

  • ⛳️ Strategy 3: Host guerrilla marketing events

    • Plan creative, attention-grabbing events in high foot-traffic areas
    • Utilise branded merchandise to increase visibility and engagement
    • Collaborate with local artists or performers to draw crowds
    • Implement interactive experiences that highlight the app's features
    • Distribute flyers with app information and download incentives
    • Employ street teams to engage with potential users and answer questions
    • Record the events and share content across social media platforms
    • Schedule events at least once a month over a 6-month period
    • Monitor social media impressions and public sentiment post-events
    • Offer limited-time promotions or discounts for event participants to encourage app downloads
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Strategies and tactics for reducing CAC for our social media campaign

  • ⛳️ Strategy 1: Optimise targeting

    • Conduct market research to identify the most relevant audience segments
    • Utilise lookalike audiences based on existing customer data
    • Refine targeting parameters to focus on high-converting demographics
    • Use A/B testing to find the most effective targeting settings
    • Analyse engagement metrics to adjust targeting in real-time
    • Exclude audiences who have already converted
    • Incorporate retargeting for users who have shown previous interest
    • Segment and personalise ad messaging for different audience groups
    • Collaborate with influencers or brand ambassadors relevant to target segments
    • Continuously monitor and update audience segments based on campaign performance

  • ⛳️ Strategy 2: Enhance ad creatives and messaging

    • Develop a suite of high-quality visuals and video content
    • Craft compelling and concise ad copy focused on value propositions
    • Utilise storytelling to create engaging narratives in ads
    • Incorporate strong call-to-actions in all creatives
    • Use dynamic creatives to personalise ad content
    • Test different creatives in small segments to identify top performers
    • Optimise creatives based on engagement and conversion data
    • Ensure consistent branding across all creatives
    • Leverage social proof such as testimonials and user reviews in ads
    • Update ad creatives regularly to avoid ad fatigue

  • ⛳️ Strategy 3: Improve conversion funnel

    • Simplify the user journey from ad click to conversion
    • Optimise landing pages for speed and mobile responsiveness
    • Ensure that landing pages align closely with ad messaging
    • Use clear and prominent call-to-actions on landing pages
    • A/B test different landing page designs and layouts
    • Reduce the number of steps required for users to convert
    • Offer incentives such as discounts or free trials
    • Implement remarketing strategies for users who dropped off in the funnel
    • Analyse conversion data to identify and address bottlenecks
    • Utilise social proof and trust signals on landing pages
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Executing your Creative Team strategies

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

What's next? Try Tability's goal-setting AI

You can create an iterate on your OKRs using Tability's unique goal-setting AI.

Watch the demo below, then hop on the platform for a free trial.

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