4 strategies and tactics for Content Strategist

What is a Content Strategist strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Content Strategist strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

Building your own Content Strategist strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Content Strategist strategy examples

You will find in the next section many different Content Strategist tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for implementing content marketing

  • ⛳️ Strategy 1: Develop a content strategy

    • Conduct a content audit to see what is performing well
    • Define your target audience personas
    • Set clear content marketing goals
    • Create an editorial calendar
    • Determine the types of content to produce (blogs, videos, infographics, etc.)
    • Allocate resources for content creation (writers, designers, etc.)
    • Conduct keyword research to guide content topics
    • Establish guidelines for content quality and branding
    • Plan content distribution channels
    • Set up metrics for measuring content performance

  • ⛳️ Strategy 2: Create high-quality content

    • Create engaging blog posts with valuable information
    • Develop video content that resonates with your audience
    • Design infographics to visually represent data
    • Write compelling social media posts to drive engagement
    • Produce detailed guides and ebooks to provide in-depth knowledge
    • Invite industry experts to contribute guest posts
    • Regularly update and repurpose top-performing content
    • Use storytelling techniques to make content more relatable
    • Create content that encourages user-generated content
    • Work with influencers to produce co-branded content

  • ⛳️ Strategy 3: Distribute and promote content

    • Share content on social media platforms at optimal times
    • Use email marketing to distribute new content to subscribers
    • Invest in paid advertising to amplify content reach
    • Engage with online communities and forums to share relevant content
    • Collaborate with other brands for content sharing opportunities
    • Submit content to industry publications and websites
    • Encourage employees to share content on their social profiles
    • Optimise content for SEO to increase organic reach
    • Analyse content performance and adjust distribution strategy
    • Use tools like Google Analytics to track engagement and metrics
content-marketingbrand-awarenesscontent-creatormarketing-strategistcontent-developmentdigital-marketing
Implement these strategies

Strategies and tactics for implementing digital marketing strategies for startups

  • ⛳️ Strategy 1: Create engaging content

    • Develop a content calendar for blogs, videos, and social media posts
    • Research and use popular keywords in content to improve SEO
    • Create informative and engaging blog posts on industry-related topics
    • Use high-quality images and infographics to support your content
    • Share customer success stories and testimonials
    • Develop and publish video content demonstrating your product
    • Schedule regular social media posts to ensure consistent engagement
    • Create interactive content like polls, quizzes, and surveys
    • Collaborate with industry influencers to expand reach
    • Analyse content performance and adjust strategies based on results

  • ⛳️ Strategy 2: Utilise social media marketing

    • Identify the social media platforms where your target audience is most active
    • Set up and optimise social media profiles with consistent branding
    • Post regularly and engage with followers through comments and messages
    • Utilise social media advertising to target specific demographics
    • Run social media contests and giveaways to increase engagement
    • Post user-generated content to build community trust
    • Use hashtags strategically to increase content discoverability
    • Partner with influencers to promote your brand
    • Monitor social media analytics to track performance
    • Adjust social media strategy based on analytics and feedback

  • ⛳️ Strategy 3: Implement email marketing campaigns

    • Build a strong email list through opt-in forms on your website
    • Segment your email list based on customer preferences and behaviours
    • Craft personalised and engaging email content
    • Use attention-grabbing subject lines to improve open rates
    • Offer exclusive promotions and discounts to email subscribers
    • Automate email campaigns for welcome series and follow-ups
    • Send regular newsletters with company updates and industry news
    • Monitor email analytics to track open rates, click rates, and conversions
    • A/B test different email elements to optimise performance
    • Regularly clean your email list to remove inactive subscribers
digital-marketingcustomer-acquisitioncontent-strategistsocial-media-managermarketing-teamcontent-creation-team
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Strategies and tactics for growing a leading digital marketing institute

  • ⛳️ Strategy 1: Expand course offerings

    • Conduct market research to identify in-demand digital marketing skills
    • Develop new courses based on market needs
    • Collaborate with industry experts for curriculum development
    • Update existing courses with the latest trends and technologies
    • Offer specialised certifications for niche areas
    • Create online webinars and workshops for continuous learning
    • Introduce micro-courses for quick skill acquisition
    • Provide case studies and real-world projects in courses
    • Regularly review and refine course content
    • Offer a flexible learning schedule with part-time and full-time options

  • ⛳️ Strategy 2: Enhance student engagement

    • Implement a robust learning management system
    • Incorporate interactive elements in online courses
    • Foster a community through discussion forums and social media
    • Organise regular virtual meetups and Q&A sessions
    • Provide personalised mentorship programs
    • Offer incentives such as badges and certificates for milestones
    • Collect and act on student feedback regularly
    • Develop a mobile app for easy access to learning materials
    • Host challenges and competitions to apply knowledge
    • Create alumni groups for continued networking and support

  • ⛳️ Strategy 3: Increase brand awareness

    • Craft a compelling brand story and unique value proposition
    • Utilise content marketing to showcase expertise
    • Optimise the institute’s website for search engines
    • Engage in social media marketing on relevant platforms
    • Run targeted advertising campaigns
    • Collaborate with influencers and thought leaders in digital marketing
    • Attend and speak at industry conferences and events
    • Publish success stories and testimonials from past students
    • Partner with businesses for co-branded initiatives
    • Offer free resources such as e-books, whitepapers, and webinars
digital-marketingstudent-engagementcurriculum-developermarketing-strategistcontent-creationstudent-support
Implement these strategies

Strategies and tactics for building an outbound and inbound marketing strategy for a recruiting and virtual assistants agency

  • ⛳️ Strategy 1: Develop a strong inbound marketing content system

    • Create a blog on your website focusing on recruitment and virtual assistant topics
    • Produce an ebook or whitepaper that provides deep insights into hiring virtual assistants
    • Utilise social media platforms such as LinkedIn, Facebook, and Twitter to share valuable content
    • Develop a series of informative webinars and online workshops
    • Implement an SEO strategy to improve the visibility of your content in search engines
    • Create a mailing list and send out regular newsletters with useful content and updates
    • Develop case studies and customer testimonials to build trust
    • Create video content discussing industry trends and tips
    • Start a podcast focused on recruitment and virtual assistants
    • Implement lead magnets to capture contact information from website visitors

  • ⛳️ Strategy 2: Utilise targeted outbound marketing techniques

    • Identify your target market and create detailed buyer personas
    • Build a high-quality prospect list using LinkedIn Sales Navigator and other tools
    • Craft personalised email outreach campaigns tailored to different segments of your audience
    • Utilise cold calling scripts to contact potential clients and candidates
    • Attend industry conferences, trade shows, and networking events
    • Partner with industry influencers and thought leaders for endorsements and collaborations
    • Utilise direct mail campaigns for high-value prospects
    • Implement retargeting ads on social media and Google for valuable prospects
    • Join relevant LinkedIn and Facebook groups and actively participate in discussions
    • Utilise CRM software to track and manage outbound marketing efforts

  • ⛳️ Strategy 3: Build and nurture a strong online presence

    • Develop a user-friendly and informative website showcasing your services and expertise
    • Ensure your website is optimised for mobile devices
    • Create a compelling ‘About Us’ page highlighting your team’s expertise and experience
    • Develop landing pages tailored to specific services and target audiences
    • Implement an online chat system to offer immediate assistance to visitors
    • Actively solicit and display client reviews and testimonials on your website
    • Maintain an active and engaging presence on LinkedIn, Facebook, Instagram, and Twitter
    • Utilise targeted PPC campaigns to drive traffic to your website
    • Encourage satisfied clients to leave reviews on platforms like Google My Business and Trustpilot
    • Monitor and respond to online reviews and feedback promptly and professionally
inbound-marketingoutbound-marketingcontent-creatormarketing-strategistseo-teamsocial-media-team
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Executing your Content Strategist strategies

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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