The strategy focuses on enhancing a real estate marketing CEO's LinkedIn presence, aiming for increased engagement and brand visibility. The first part involves optimizing the LinkedIn profile by updating the profile picture with a professional headshot, crafting a compelling headline, and writing a summary showcasing career achievements. Adding rich media, such as project presentations, and using relevant keywords can increase searchability and demonstrate expertise.
The second part emphasizes creating and sharing valuable content regularly to maintain an active presence. Developing a content calendar for weekly posts and sharing industry trends can position the CEO as a thought leader. Engaging with the audience through polls, videos, and articles enhances interaction, while collaborating with industry peers for joint content can broaden reach.
Expanding the network strategically by connecting with influential figures, joining relevant groups, and attending webinars is the third aspect. Engaging with existing and potential connections, sending personalized requests, and participating in discussions are suggested actions to develop and maintain relationships.
The strategies
⛳️ Strategy 1: Optimise your profile for maximum impact
- Update your profile picture with a professional headshot
- Craft a compelling headline that reflects your leadership and industry expertise
- Write a succinct and engaging summary highlighting your career achievements and company values
- Include detailed experiences that demonstrate your contributions to the company
- Add relevant skills and endorsements to showcase your expertise
- Solicit recommendations from clients and colleagues to build credibility
- Update your contact information to ensure accessibility
- Incorporate rich media such as presentations and videos to demonstrate past projects and successes
- Ensure all profile sections are complete and accurately filled
- Use keywords related to real estate marketing for searchability
⛳️ Strategy 2: Create and share valuable content regularly
- Develop a content calendar to schedule weekly posts
- Share industry news and trends to position yourself as a thought leader
- Post updates about your company's achievements and milestones
- Write articles about challenges and innovations in real estate marketing
- Use LinkedIn's native video feature to share insights and tips
- Create engaging polls to interact with your audience and gather opinions
- Share client testimonials and successful case studies
- Highlight key team members and their contributions to your company
- Collaborate with industry peers for guest posts and joint content
- Encourage and respond to comments and messages promptly to boost engagement
⛳️ Strategy 3: Expand your network strategically
- Identify and connect with influential figures in real estate and marketing
- Join relevant LinkedIn groups to engage with industry professionals
- Attend LinkedIn live events and webinars to expand your connections
- Engage with other users' content by liking, commenting, or sharing
- Send personalised connection requests to potential leads and partners
- Engage with existing connections by sending regular catch-up messages
- Use LinkedIn's advanced searches to discover new networking opportunities
- Follow companies and organisations relevant to your industry
- Participate in discussions within your network to build relationships
- Keep track of connection milestones and celebrate partnerships online
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
