10 strategies and tactics for Communication

What is a Communication strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Communication strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

Building your own Communication strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Communication strategy examples

You will find in the next section many different Communication tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for developing a communications strategy for the UK Government's new priorities

  • ⛳️ Strategy 1: Understand government priorities

    • Review official government publications on new priorities
    • Attend meetings and briefings to gather firsthand information
    • Consult with key government officials and departments for detailed insights
    • Analyse public opinion and media sentiment regarding current government policies
    • Identify the key messages that align with government priorities
    • Understand the target audience for the government's communications
    • Evaluate the political climate and potential challenges
    • Assess the impact of previous communications efforts
    • Develop a SWOT analysis based on gathered information
    • Summarise findings in a comprehensive report

  • ⛳️ Strategy 2: Craft targeted communication messages

    • Define specific communication objectives based on government priorities
    • Create a core message that reflects the new priorities and resonates with the audience
    • Develop key supporting messages that address different aspects of the core message
    • Tailor messages for different audience segments (e.g., public, stakeholders, media)
    • Prepare messaging guidelines for consistency across all communications
    • Draft press releases, speeches, and social media posts aligned with new priorities
    • Seek feedback from government officials and key stakeholders on draft messages
    • Revise messages based on received feedback
    • Train spokespersons and representatives to deliver the new messages effectively
    • Compile finalised messages into a communications toolkit for easy reference

  • ⛳️ Strategy 3: Implement and evaluate the communications plan

    • Develop a detailed implementation plan with timelines and responsibilities
    • Launch a communications campaign through multiple channels (TV, radio, social media)
    • Engage with the media to ensure positive coverage of government priorities
    • Utilise social media analytics to measure audience engagement
    • Conduct surveys and focus group discussions to gather public feedback
    • Monitor real-time responses and adjust strategies as needed
    • Create an internal feedback loop to gather information from government departments
    • Evaluate the effectiveness of each communication channel
    • Compile an evaluation report with insights and lessons learned
    • Adjust the strategy based on evaluation results for continuous improvement
communication-strategyuk-governmentcommunications-managergovernment-officialmedia-relationspublic-affairs
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Strategies and tactics for improving collaboration between business partners and leaders

  • ⛳️ Strategy 1: Enhance communication channels

    • Set regular one-on-one meetings between business partners and leaders
    • Implement a system for real-time communication such as Slack or Microsoft Teams
    • Ensure both parties use collaborative project management tools like Asana or Trello
    • Encourage open feedback loops during meetings
    • Create shared documents and folders for transparency on goals and progress
    • Host monthly strategy alignment sessions
    • Develop standard operating procedures for communication
    • Foster a culture of open-door policy
    • Use data visualisation tools to track progress
    • Train both parties in effective communication techniques

  • ⛳️ Strategy 2: Align goals and objectives

    • Clearly define the goals and objectives of the business
    • Create a shared vision and mission statement
    • Ensure both parties regularly review and update their goals
    • Align individual tasks and responsibilities to the shared goals
    • Develop a system to measure goal progress
    • Celebrate milestones and achievements together
    • Encourage mutual support in professional development
    • Ensure alignment in both short-term and long-term planning
    • Use performance metrics to guide decision making
    • Regularly review and adapt goals based on the market and business performance

  • ⛳️ Strategy 3: Strengthen mutual understanding

    • Conduct joint workshops on business acumen and industry trends
    • Encourage job shadowing for better role understanding
    • Facilitate team-building activities
    • Establish a mentorship programme
    • Provide training on each other's strengths and weaknesses
    • Promote a culture of empathy and active listening
    • Create a shared knowledge base with relevant information and best practices
    • Use personality tests to better understand each other’s working styles
    • Organise regular social events to build rapport
    • Develop conflict resolution mechanisms
communicationcollaborationbusiness-partnerbusiness-leadercommunications-teamproject-management-team
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Strategies and tactics for strengthening relationships with an agency partner

  • ⛳️ Strategy 1: Enhance communication protocols

    • Establish regular weekly meetings with agency partner
    • Create a shared communication platform like Slack for transparent interactions
    • Set clear guidelines for email and message responses within 24 hours
    • Organise monthly video conferences for detailed project updates
    • Implement a feedback loop to address concerns in real-time
    • Schedule quarterly review sessions to evaluate communication effectiveness
    • Create a newsletter summarizing key updates and highlights
    • Develop a crisis communication plan for urgent matters
    • Set up regular touchpoints to verify alignment with agency objectives
    • Conduct annual training sessions on effective communication for teams

  • ⛳️ Strategy 2: Understand client needs deeply

    • Conduct a thorough initial needs assessment with the client
    • Hold quarterly meetings to review and update client needs and goals
    • Develop a client satisfaction survey and distribute it quarterly
    • Set up a dedicated client feedback portal
    • Implement bi-monthly check-ins focused on client-specific issues
    • Create personalised client roadmaps based on their business objectives
    • Introduce a client advisory board for continuous feedback
    • Review and analyse client feedback to identify patterns
    • Incorporate client needs into strategic planning sessions
    • Hold annual workshops with clients to co-create solutions

  • ⛳️ Strategy 3: Ensure satisfactory service delivery

    • Establish clear performance metrics and KPIs for service delivery
    • Align quarterly goals with client expectations and agency capabilities
    • Conduct regular internal reviews to monitor service performance
    • Hold weekly check-in meetings with Client Account Managers
    • Implement a structured onboarding process for new clients
    • Utilise project management tools for tracking deliverables
    • Develop a service escalation plan for resolving issues promptly
    • Conduct bi-annual audits to assess service quality
    • Set up an internal reward system for employees meeting service standards
    • Host quarterly brainstorming sessions with team members for service improvement ideas
communicationclient-satisfactionclient-account-managerproject-managercommunication-teamservice-delivery-team
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Strategies and tactics for reducing the email traffic to partner financial advisers on newsletters

  • ⛳️ Strategy 1: Consolidate newsletters

    • Assess the current number of newsletters being sent to identify overlap
    • Create a unified schedule for sending consolidated newsletters
    • Design a single comprehensive newsletter template
    • Classify information into sections to make it easier to navigate
    • Develop a content calendar to streamline topics and avoid repetition
    • Coordinate with all departments to include their updates in the consolidated newsletter
    • Test the consolidated newsletter format with a small group of advisers and gather feedback
    • Adjust the frequency of the consolidated newsletter based on adviser feedback
    • Train the communications team on the new process for submitting content
    • Monitor open rates and engagement to ensure the consolidated newsletters are effective

  • ⛳️ Strategy 2: Segment the audience

    • Analyse the types of advisers and their specific information needs
    • Create distinct mailing lists for different adviser segments
    • Categorise newsletters content based on relevance to each segment
    • Utilise email marketing software to automate segmented mailing
    • Develop personalised content for each adviser segment
    • Send a survey to advisers to ask about their content preferences
    • Adjust the frequency of newsletters based on segment preferences
    • Create specific sections within newsletters targeted to each segment
    • Monitor the performance of segmented emails to refine targeting
    • Communicate the reduced and segmented approach to advisers to set expectations

  • ⛳️ Strategy 3: Utilise an online portal

    • Develop an online portal where advisers can access newsletter content at their convenience
    • Upload all past and current newsletters to the portal
    • Categorise information within the portal for easy navigation
    • Send monthly summary emails directing advisers to the portal
    • Implement a notification system to alert advisers of new content on the portal
    • Survey advisers to gather feedback on the portal’s usability
    • Offer training or tutorials on how to use the portal
    • Monitor the usage and activity on the portal to gauge its effectiveness
    • Regularly update the portal with fresh and relevant content
    • Encourage advisers to set preferences for email updates from the portal
email-traffic-reductionnewsletter-consolidationcommunications-managerfinancial-advisorcommunications-teamit-team
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Strategies and tactics for improving team delivery leadership

  • ⛳️ Strategy 1: Enhance communication skills

    • Conduct regular communication workshops
    • Provide feedback on communication strengths and weaknesses
    • Implement open-door policies to encourage dialogue
    • Utilise collaboration tools like Slack or Teams
    • Encourage active listening during meetings
    • Practice transparency in decision-making
    • Host regular team-building activities
    • Encourage team members to express their ideas
    • Train leaders in conflict resolution techniques
    • Regularly review and adjust communication strategies based on feedback

  • ⛳️ Strategy 2: Implement efficient project management practices

    • Adopt a project management methodology like Agile or Scrum
    • Use project management software like Jira or Trello
    • Train the team in time management techniques
    • Set clear and attainable project goals
    • Break down tasks into manageable chunks and assign deadlines
    • Hold regular check-in meetings to monitor progress
    • Identify and address potential roadblocks quickly
    • Create a culture of accountability
    • Conduct post-project reviews to learn from successes and failures
    • Provide continuous training for project management skills

  • ⛳️ Strategy 3: Foster a culture of continuous improvement

    • Encourage the team to provide regular feedback on processes
    • Implement a system for tracking and incorporating feedback
    • Promote lifelong learning with opportunities for professional development
    • Recognise and reward innovative ideas and solutions
    • Regularly review and update team goals
    • Host knowledge-sharing sessions
    • Encourage experimentation and risk-taking in a controlled environment
    • Set up a mentorship programme within the team
    • Facilitate regular workshops on industry trends and best practices
    • Ensure leaders model continuous improvement behaviours
communicationcontinuous-improvementproject-managerteam-leadercommunication-teamproject-management-team
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Strategies and tactics for managing and strengthening relationships with an agency partner

  • ⛳️ Strategy 1: Establish clear communication protocols

    • Schedule regular check-in meetings with the agency partner
    • Create a shared communication platform for seamless information exchange
    • Set clear expectations for response times to emails and calls
    • Develop a communication protocol document and distribute it to both teams
    • Establish a point of contact for specific areas of cooperation
    • Use project management tools to track communication and tasks
    • Encourage open and transparent communication at all times
    • Implement regular feedback sessions to address communication issues
    • Develop a crisis communication plan for emergencies
    • Regularly review and update communication protocols

  • ⛳️ Strategy 2: Deeply understand client needs

    • Conduct detailed kick-off meetings to understand client needs
    • Regularly gather feedback from clients to identify shifting needs
    • Assign dedicated Account Managers to specific clients
    • Develop client profiles that outline key requirements and goals
    • Use data analytics to track client behaviour and preferences
    • Implement a client survey programme to gather insights
    • Schedule regular feedback sessions with clients
    • Create customised service packages based on client needs
    • Track industry trends to anticipate client needs
    • Foster a culture of empathy and active listening within the team

  • ⛳️ Strategy 3: Ensure satisfactory service delivery

    • Implement a service quality tracking system
    • Regularly review service delivery against client expectations
    • Ensure clear and detailed service level agreements (SLAs) are in place
    • Establish a quality assurance team to monitor service quality
    • Provide ongoing training for Account Managers on service standards
    • Set up a dedicated client support hotline
    • Conduct regular service performance reviews with the agency partner
    • Create a client satisfaction survey and act on the results
    • Develop a system for swiftly addressing service issues
    • Maintain transparent reporting on service performance to clients
communication-protocolsclient-needsaccount-managerquality-assurance-specialistclient-supportquality-assurance
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Strategies and tactics for enhancing communication skills

  • ⛳️ Strategy 1: Develop active listening skills

    • Practice reflecting back what the speaker says to confirm understanding
    • Avoid interrupting the speaker during conversations
    • Pay close attention to non-verbal cues such as body language and facial expressions
    • Ask open-ended questions to encourage further discussion
    • Minimise distractions by focusing solely on the conversation at hand
    • Use paraphrasing to restate what the speaker has said
    • Provide feedback in real-time to show engagement
    • Maintain eye contact with the speaker
    • Observe and respond to the emotional tone of the conversation
    • Take notes during important conversations to aid recall

  • ⛳️ Strategy 2: Improve verbal communication

    • Expand your vocabulary through reading and learning new words
    • Practice speaking clearly and at a moderate pace
    • Use appropriate tone and volume for different situations
    • Structure your thoughts before speaking to ensure clarity
    • Avoid using jargon or technical terms that may confuse the listener
    • Incorporate storytelling techniques to make your points more engaging
    • Use positive language that encourages and uplifts others
    • Ensure your message is concise and to the point
    • Incorporate pauses to give yourself and the listener time to process information
    • Solicit feedback on your communication style and make adjustments as needed

  • ⛳️ Strategy 3: Enhance written communication

    • Proofread emails and documents for grammar and clarity before sending
    • Structure your writing with clear headings and bullet points
    • Use active voice to create more dynamic and direct sentences
    • Employ concise and unambiguous language
    • Seek feedback from peers or mentors on written content
    • Maintain a formal tone in professional communication
    • Practice writing essays or articles to improve overall writing skills
    • Utilise templates for common types of written communication, such as reports or emails
    • Incorporate relevant examples to illustrate key points
    • Take a break before reviewing and editing written work to spot errors more effectively
communicationskillscommunicatorlistenerpersonal-development-teamsprofessional-teams
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Strategies and tactics for improving productivity through time management and effective communication

  • ⛳️ Strategy 1: Implement time-management techniques

    • Create a daily schedule prioritising tasks
    • Set specific, measurable goals for each week
    • Use time-blocking to allocate specific time slots for tasks
    • Implement the Pomodoro technique to maintain focus
    • Identify and eliminate time-wasting activities
    • Utilise productivity tools like Trello or Asana
    • Regularly review and adjust the schedule as needed
    • Limit multitasking to increase task efficiency
    • Set deadlines for tasks and stick to them
    • Take regular breaks to avoid burnout

  • ⛳️ Strategy 2: Enhance communication skills

    • Schedule regular meetings to ensure team alignment
    • Use clear and concise language in all communications
    • Encourage open and honest feedback
    • Implement active listening techniques
    • Use collaborative tools like Slack or Microsoft Teams
    • Set clear expectations for communication protocols
    • Train team members on effective email communication
    • Establish a system for tracking communication flow
    • Ensure all team members are aware of project updates
    • Practice empathy in all interactions

  • ⛳️ Strategy 3: Integrate time management and communication tools

    • Use project management software to combine task and communication tracking
    • Set up shared calendars to coordinate schedules
    • Establish consistent communication channels for updates
    • Assign specific roles and responsibilities to team members
    • Schedule regular check-ins to monitor progress
    • Incorporate video conferencing for remote team communication
    • Use file-sharing platforms to streamline document access
    • Track project milestones and adjust timelines as needed
    • Encourage the use of status updates in communication tools
    • Provide training on integrated tools and best practices
productivitycommunicationproject-managerteam-leaderdevelopment-teammarketing-team
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Strategies and tactics for achieving a seamless integration of data analytics and field management for impactful campaigns

  • ⛳️ Strategy 1: Develop a cohesive data integration plan

    • Conduct a comprehensive audit of existing data analytics tools and field management systems
    • Identify gaps and overlaps in current data and field management practices
    • Establish clear data integration goals and success metrics
    • Select appropriate data integration software and platforms
    • Create a timeline and roadmap for the integration process
    • Assign a dedicated team to oversee the integration project
    • Develop training materials to upskill team members on new tools and systems
    • Implement a pilot integration program on a smaller scale to refine processes
    • Collect feedback from pilot program participants and make necessary adjustments
    • Launch the full-scale integration and continuously monitor performance

  • ⛳️ Strategy 2: Leverage multi-channel communication strategies

    • Identify key voter demographics and preferred communication channels
    • Develop tailored messaging for each voter segment
    • Create a content calendar for consistent voter engagement across channels
    • Implement data-driven email marketing campaigns targeting specific voter groups
    • Utilise social media platforms to disseminate campaign messages and interact with voters
    • Deploy targeted digital advertising to reach undecided or swing voters
    • Organise virtual town halls and webinars to engage with voters on a personal level
    • Incorporate SMS and phone banking campaigns to reach voters directly
    • Track and analyse engagement metrics across all communication channels
    • Adjust communication strategies based on data insights and voter feedback

  • ⛳️ Strategy 3: Enhance field management and voter outreach

    • Develop a centralised database for tracking voter interactions and preferences
    • Implement a mobile-friendly field management platform for on-the-go usage
    • Train field staff and volunteers on using new tools effectively
    • Create door-to-door canvassing plans targeting key areas
    • Organise community events and meet-and-greets to foster voter connections
    • Set up phone and text banking systems for direct voter outreach
    • Establish clear goals and KPIs for field staff and volunteers
    • Regularly review field data to identify trends and adjust strategies
    • Utilise geo-targeting to allocate resources efficiently
    • Continuously motivate and support field teams to maintain high levels of engagement
data-integrationmulti-channel-communicationdata-analystfield-coordinatordata-teamfield-operations-team
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Strategies and tactics for achieving an average adherence and attendance rate of 98%

  • ⛳️ Strategy 1: Enhance communication

    • Implement regular reminder notifications via email and SMS
    • Provide clear and concise attendance guidelines
    • Host monthly informational webinars
    • Create a FAQ section on the company intranet
    • Use feedback forms to gather input on communication efficacy
    • Hold quarterly one-on-one sessions to discuss attendance
    • Utilise social media platforms for important announcements
    • Ensure all communication is accessible and easy to understand
    • Establish a direct line for immediate attendance queries
    • Launch a monthly newsletter with updates and attendance tips

  • ⛳️ Strategy 2: Implement incentives and recognition

    • Introduce a reward system for consistent attendance
    • Offer monthly prizes for perfect attendance
    • Create an ‘Attendance Hall of Fame’ on the company noticeboard
    • Provide certificates for milestones in attendance
    • Conduct a recognition ceremony at the end of each quarter
    • Offer additional paid time off as a reward for perfect attendance
    • Include attendance performance in employee appraisals
    • Publish a leaderboard showing top attendees
    • Provide wellness programmes for high performers
    • Host quarterly luncheons for top attendees

  • ⛳️ Strategy 3: Enhance workplace engagement

    • Conduct regular employee satisfaction surveys
    • Organise team-building activities
    • Facilitate workshops to improve work-life balance
    • Encourage a flexible working environment
    • Provide mental health support through counselling services
    • Assign mentors to support new employees
    • Launch wellness initiatives like yoga or meditation sessions
    • Facilitate clear career progression opportunities
    • Create an employee suggestion box
    • Hold weekly team meetings to address concerns and updates
adherenceattendancehr-managerteam-leadercommunicationswellness-committee
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Executing your Communication strategies

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More strategies recently published

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