This strategy focuses on generating business for an event company by expanding marketing channels, enhancing client experience, and broadening service offerings. For marketing, the plan includes targeting platforms like Facebook and Instagram, collaborating with influencers, and utilizing email newsletters. For example, creating engaging content on event planning boosts visibility.
Enhancing client experience involves personalized event packages and loyalty programs. Free consultations help to tailor services while customer feedback systems drive improvements. An example includes virtual event options, offering flexibility for clients.
Broadening services involves staying current with industry trends and forming partnerships, such as with local caterers. Niche markets like sustainable events can attract new clients, offering variety beyond traditional services.
The strategies
⛳️ Strategy 1: Expand marketing channels
- Research and identify the most active social media platforms for event promotions
- Create and schedule regular posts highlighting past events and client testimonials
- Design and execute targeted Facebook and Instagram ad campaigns
- Collaborate with local influencers to share your event services
- Develop informative blog content around event planning and industry trends
- Optimise website for search engines using relevant keywords
- Create a monthly email newsletter with updates and special offers
- Host free webinar series on event planning tips and tricks
- Utilise LinkedIn for business networking and showcasing corporate events
- Encourage satisfied clients to leave reviews on Google and Yelp
⛳️ Strategy 2: Enhance client experience
- Develop customised event packages tailored to different client needs
- Offer free initial consultations to understand client requirements
- Implement a customer feedback system to gather insights and improve services
- Create a loyalty programme for repeat clients with discounts or special offers
- Train staff in customer service excellence and responsiveness
- Ensure timely follow-ups with clients post-event to gather testimonials
- Introduce virtual event options to cater to broader audiences
- Partner with local vendors to offer comprehensive event solutions
- Use CRM software to manage client relationships and track preferences
- Host a client appreciation event to showcase your services and express gratitude
⛳️ Strategy 3: Broaden service offerings
- Research emerging trends in the events industry to identify new service opportunities
- Develop partnerships with caterers, photographers, and entertainers
- Offer specialised packages for niche markets like weddings, corporate events, or trade shows
- Introduce sustainable and eco-friendly event options to attract environmentally conscious clients
- Create interactive activities or workshops to enhance attendee engagement
- Explore opportunities to manage virtual or hybrid events
- Expand inventory of event rentals including tech equipment, decor, and furniture
- Build relationships with local venues to become a preferred planner
- Offer event consultancy services for organisations planning in-house events
- Continuously update training resources to ensure staff are equipped with the latest event management skills
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
