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6 strategies and tactics for Event Planner

What is Event Planner strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Finding the right Event Planner strategy can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Event Planner strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Event Planner strategy examples

You will find in the next section many different Event Planner tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for organising a successful event

  • ⛳️ Strategy 1: Define the event objectives and audience

    • Identify the purpose of the event
    • Determine the target audience
    • Establish the key message or theme
    • Set measurable objectives
    • Conduct audience research
    • Consider audience preferences and expectations
    • List desired outcomes
    • Create a profile for potential attendees
    • Ensure alignment between objectives and audience needs
    • Review the objectives with key stakeholders

  • ⛳️ Strategy 2: Develop a detailed event plan

    • Select a suitable venue
    • Create a comprehensive timeline
    • Define a realistic budget
    • Plan logistics (transportation, accommodation)
    • Organise event programming
    • Delegate tasks to team members
    • Source and confirm suppliers
    • Prepare a marketing plan
    • Identify risks and contingency measures
    • Regularly review progress against the plan

  • ⛳️ Strategy 3: Execute the event with precision

    • Communicate the plan to all stakeholders
    • Conduct pre-event briefings with staff
    • Coordinate with vendors for seamless setup
    • Ensure high-quality audiovisual arrangements
    • Manage registration and attendee check-in
    • Facilitate smooth on-site operations
    • Execute the event schedule with flexibility
    • Engage attendees through interactive activities
    • Monitor real-time feedback and adapt as needed
    • Host a post-event review and debriefing session
event-planningaudience-engagementevent-plannerlogistics-coordinatormarketing-teamlogistics-team
Implement these strategies

Strategies and tactics for hosting an international perfume event

  • ⛳️ Strategy 1: Highlight cultural fragrances

    • Research and identify popular fragrances from different cultures
    • Create informative materials to educate consumers on these cultural fragrances
    • Feature each culture's fragrance in a dedicated section at the event
    • Collaborate with influencers from various cultures to promote the event
    • Design event spaces to reflect the aesthetics of the featured cultures
    • Prepare fragrance samples from each culture to give away
    • Host live demonstrations on how these fragrances are traditionally used
    • Incorporate traditional music and performances to enhance the cultural theme
    • Develop social media content showcasing the featured cultural fragrances
    • Gather feedback from attendees on their favourite cultural fragrances

  • ⛳️ Strategy 2: Invoke emotions through storytelling

    • Create a central story that ties all the perfumes together
    • Develop visual elements like posters and videos that narrate the story
    • Design interactive stations where consumers can learn about the story behind each fragrance
    • Partner with storytellers or actors to bring the story to life during the event
    • Use social media platforms to share segments of the story leading up to the event
    • Offer themed merchandise that aligns with the story
    • Include the story in the event’s marketing materials and invitations
    • Create a digital booklet that attendees can download to read more about the story
    • Encourage consumers to share their own perfume-related stories on social media
    • Track engagement and gather consumer feedback on the story during and after the event

  • ⛳️ Strategy 3: Celebrate the senses

    • Develop a multisensory experience that includes sight, sound, taste, and touch alongside scent
    • Arrange for food and drinks that complement the fragrances
    • Use ambient music and lighting to set the mood for different fragrance zones
    • Create tactile displays that allow consumers to feel the ingredients used in the perfumes
    • Install visual displays that illustrate the creation process of perfumes
    • Organise scent workshops where attendees can create their own fragrances
    • Hire sensory experts to guide attendees through the multisensory experience
    • Produce video content that showcases the multisensory experience to share online
    • Provide attendees with a sensory kit to take home as a memento
    • Gather feedback to see how the multisensory aspects influenced the consumer’s experience
cultural-fragrancesstorytellingevent-plannermarketing-specialistmarketingcultural-research
Implement these strategies

Strategies and tactics for creating a Hotel Food and Beverage Annual Strategic Plan

  • ⛳️ Strategy 1: Enhance customer experience across all outlets

    • Conduct a customer satisfaction survey to gather feedback on current offerings
    • Implement training programs for staff to improve service quality
    • Introduce seasonal menus at restaurants to keep offerings fresh and exciting
    • Develop signature cocktails for bars to attract new patrons
    • Redesign conference space layouts to maximize comfort and efficiency
    • Introduce customised packages for banqueting to cater to diverse client needs
    • Foster partnerships with local vendors for fresh produce and exclusive ingredients
    • Utilise social media to actively engage with customers and promote special events
    • Implement a loyalty program to reward repeat customers
    • Regularly monitor and evaluate customer feedback to identify areas for improvement

  • ⛳️ Strategy 2: Increase revenue through innovative offerings

    • Host themed nights at restaurants and bars to attract niche markets
    • Develop and promote unique catering packages for corporate events
    • Offer early bird booking incentives for conference and banqueting spaces
    • Introduce weekend brunches to draw in a broader audience
    • Utilise underutilised spaces for pop-up events or special occasions
    • Expand outside catering services to include private gatherings and community events
    • Partner with local businesses to host joint events in conference spaces
    • Create curated tasting events to showcase the talents of the culinary team
    • Launch a series of workshops or classes to encourage guest participation
    • Plan seasonal or holiday-specific events to boost foot traffic

  • ⛳️ Strategy 3: Improve operational efficiencies and cost management

    • Conduct a comprehensive audit of current operations and identify inefficiencies
    • Implement an inventory management system to reduce wastage
    • Negotiate better terms with suppliers to lower costs
    • Introduce energy-saving equipment and practices to reduce overheads
    • Streamline staffing schedules to optimise labour costs
    • Utilise data analytics to forecast demand and manage stock levels effectively
    • Set up a cross-training program to increase staff flexibility and coverage
    • Standardise processes across all outlets for consistency and efficiency
    • Monitor financial performance closely to identify trends and adjust strategies
    • Implement a continuous improvement program focused on operational excellence
customer-experiencerevenue-growthoperations-managerevent-plannerculinary-teammarketing-team
Implement these strategies

Strategies and tactics for integrating Activities for a Legacy of Faith and Impact

  • ⛳️ Strategy 1: Build a unified organisational structure

    • Define roles and responsibilities across all entities under Baruka Jethro Inc.
    • Create a clear communication plan for seamless interaction between divisions
    • Establish key performance indicators for each division to track progress
    • Implement regular inter-division meetings to promote knowledge sharing
    • Develop a shared vision and mission statement for Baruka Jethro Inc.
    • Utilise shared resources to optimise efficiency across divisions
    • Create an organisational chart to visualise the interconnected structure
    • Allocate budget for shared technology infrastructure and operational tools
    • Implement a centralised digital platform for collaboration and project management
    • Schedule quarterly reviews to evaluate integration progress and adjust strategies as needed

  • ⛳️ Strategy 2: Strengthen family and organisational bonds

    • Initiate weekly Bible studies and family night activities
    • Establish a digital communication platform for family updates and collaboration
    • Organise quarterly family meetings to discuss family business and shared goals
    • Develop a family mission statement and core values document
    • Create a family investment trust to consolidate and expand resources
    • Launch pilot projects for family business expansions, leveraging existing resources
    • Ensure children are involved in family business discussions and learning activities
    • Plan family retreats focused on spiritual growth and bonding
    • Build language and technology proficiency with designated family learning tools
    • Implement a family calendar for shared activities and personal growth tracking

  • ⛳️ Strategy 3: Leverage digital platforms and global networks

    • Expand the digital presence of Elmeleckraah Ministry through social media
    • Partner with global ministries to organise international evangelisation campaigns
    • Utilise digital tools for managing and expanding Guardian Wings Foundation programmes
    • Host webinars and online workshops to attract consulting clients internationally
    • Network with international organisations for potential consulting projects
    • Develop an investment platform for Azjeet to showcase innovative approaches
    • Utilise data-driven approaches to attract donors and partners for GWF
    • Engage with blockchain innovators for potential partnerships with Azjeet
    • Strengthen global branding efforts with a focus on interconnectedness
    • Implement digital impact tracking for donor engagement in GWF
organisational-synergydigital-transformationproject-managercommunications-officerfamily-engagement-teamdigital-strategy-team
Implement these strategies

Strategies and tactics for creating a 2025 Strategic Plan for Marketing Society of Kenya Events

  • ⛳️ Strategy 1: Enhance stakeholder engagement

    • Identify and map key stakeholders for each event
    • Develop a stakeholder communication plan
    • Establish clear partnership benefits and engagement criteria
    • Host stakeholder briefing sessions prior to events
    • Create an ambassador programme to promote events
    • Regularly update stakeholders on event progress and changes
    • Gather stakeholder feedback post-event through surveys
    • Align stakeholder interests with event objectives
    • Facilitate networking opportunities for stakeholders
    • Include stakeholders in event content and activities to deepen engagement

  • ⛳️ Strategy 2: Leverage digital marketing and technology

    • Create a digital marketing strategy tailored to each event
    • Develop engaging event-specific content for social media platforms
    • Utilise email marketing to nurture event attendees and prospects
    • Implement search engine marketing techniques to increase event visibility
    • Use analytics tools to measure digital campaign effectiveness
    • Enhance event websites with interactive features and mobile compatibility
    • Offer virtual attendance options for wider reach
    • Engage event audiences through live streaming and interactive apps
    • Leverage AI tools for data-driven marketing decisions
    • Use retargeting ads to re-engage previous event participants

  • ⛳️ Strategy 3: Enhance attendee experience

    • Conduct pre-event surveys to understand attendee preferences
    • Design engaging and varied event agendas with keynote speakers
    • Incorporate interactive sessions and workshops into each event
    • Ensure efficient and welcoming registration processes
    • Provide personalised attendee communication and updates
    • Offer exclusive networking opportunities for attendees
    • Create memorable event experiences with unique themes
    • Utilise feedback forms to gather attendee insights post-event
    • Incorporate innovative technologies such as VR to enhance experience
    • Ensure top-notch customer service and support throughout each event
stakeholder-engagementdigital-marketingevent-plannermarketing-strategistmarketing-teamevent-management-team
Implement these strategies

Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
Implement these strategies

How to track your Event Planner strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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