Get Tability: OKRs that don't suck | Learn more →

10 strategies and tactics for Event Management Team

What is Event Management Team strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Finding the right Event Management Team strategy can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Event Management Team strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Event Management Team strategy examples

We've added many examples of Event Management Team tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for preparing a comprehensive mall review strategy

  • ⛳️ Strategy 1: Establish a robust mall management structure

    • Appoint a mall general manager to oversee overall operations
    • Set up specialized departments for operations, leasing, marketing, and finance
    • Designate managers for each department to ensure focused leadership
    • Implement weekly cross-departmental meetings for alignment on objectives
    • Create clear reporting structures with department heads reporting to the general manager
    • Conduct quarterly reviews of the management structure to identify areas for improvement
    • Develop a succession plan to maintain leadership continuity
    • Integrate communication and project management tools for improved collaboration
    • Organize bi-annual team-building activities to strengthen team dynamics
    • Set up performance evaluation criteria for department heads

  • ⛳️ Strategy 2: Maximize tenant occupancy through strategic lease management

    • Establish a dedicated leasing department for managing tenant relations
    • Develop a tenant mix strategy to balance retail, F&B, and service stores
    • Introduce a lease expiry management system for timely renewals and negotiations
    • Set up KPIs for monitoring occupancy rate, lease terms, and tenant satisfaction
    • Conduct market research to identify potential new tenants and sectors to enhance the mall's offering
    • Review and adjust lease terms to reflect current market conditions
    • Implement a feedback system for tenants to express needs and concerns
    • Organize regular tenant meetings to discuss and negotiate leasing issues
    • Provide incentives for anchor tenants to ensure long-term occupancy
    • Develop a contingency plan for managing high vacancy rates

  • ⛳️ Strategy 3: Enhance financial transparency and operational efficiency

    • Set up a finance and accounting department for revenue and cost management
    • Implement monthly financial reporting to track profitability and operational costs
    • Introduce a centralized billing system for tenant payments
    • Automate vendor and supplier payments to optimize cash flow
    • Conduct regular financial audits to ensure accuracy and compliance
    • Establish an expense management policy for cost control
    • Analyze financial data to identify trends and areas for cost reduction
    • Train staff in financial literacy to enhance fiscal responsibility
    • Create an annual budget plan aligning with mall objectives
    • Integrate accounting software for streamlined financial operations
mall-managementtenant-occupancygeneral-managerleasing-managerfinance-departmentleasing-department
Implement these strategies

Strategies and tactics for generating income through events equipment hire

  • ⛳️ Strategy 1: Conduct market research

    • Identify the target market and their specific needs
    • Investigate competitors and their offerings
    • Determine pricing strategies by reviewing competitors' rates
    • Analyse market trends to identify lucrative opportunities
    • Gather customer feedback to refine offerings
    • Explore potential partnerships with event planners
    • Assess demand for specialised equipment
    • Conduct surveys to understand customer preferences
    • Identify peak hiring seasons
    • Evaluate geographic areas with high event activity

  • ⛳️ Strategy 2: Develop a diverse equipment inventory

    • Acquire essential event equipment suitable for various occasions
    • Include both basic and premium equipment options
    • Ensure equipment meets safety and quality standards
    • Regularly update inventory based on market demands
    • Source from reputable manufacturers for reliability
    • Offer customised packages for different event types
    • Maintain and regularly service equipment to ensure reliability
    • Invest in transport solutions for easy delivery
    • Acquire storage space for equipment maintenance and security
    • Implement an inventory tracking system for better management

  • ⛳️ Strategy 3: Establish a robust marketing plan

    • Create an engaging website showcasing equipment and services
    • Develop online booking and payment systems for convenience
    • Utilise social media platforms to reach potential customers
    • Offer special promotions and discounts for first-time clients
    • Network with event planners and agencies for partnerships
    • Implement a referral programme to encourage word-of-mouth
    • Attend industry events and trade shows to showcase offerings
    • Develop customer testimonials and case studies
    • Send newsletters and updates to a target audience
    • Utilise targeted online advertising to reach event organisers
event-equipmentmarket-researchbusiness-strategistmarketing-managermarketing-teaminventory-management-team
Implement these strategies

Strategies and tactics for enhancing Rowing WA Operations

  • ⛳️ Strategy 1: Enhance club and coach development

    • Develop effective relationships with affiliated clubs and provide resources to enhance their capabilities
    • Organise an annual series of workshops to improve club governance and management
    • Create cross-club initiatives for sport growth and development
    • Manage the Rowing WA Coaching Development Strategy to ensure sufficient accredited coaches
    • Provide opportunities for coaches to develop their skills and practical application
    • Implement the Rowing Australia Coach Accreditation Scheme in WA
    • Plan and deliver the WA Coaches Conference
    • Facilitate pathway programs for athletes from schools into clubs
    • Develop strategies to include non-traditional rowing schools
    • Design a comprehensive coxswain development approach

  • ⛳️ Strategy 2: Optimise regatta and event management

    • Plan and oversee all aspects of regatta delivery
    • Play a key role in national regattas hosted in WA
    • Coordinate non-regatta events like award ceremonies and development workshops
    • Develop a strategy to ensure the vibrant programming of events
    • Establish effective event management protocols and checklists
    • Facilitate training for volunteers and officials for events
    • Implement feedback systems for continuous improvement after events
    • Collaborate with vendors and sponsors for event success
    • Leverage technology for efficient event administration
    • Implement sustainable practices in event management

  • ⛳️ Strategy 3: Strengthen administration and strategic governance

    • Ensure compliance with government regulations and best practice sport governance principles
    • Support the CEO in strategic meetings and stakeholder interactions
    • Lead the use and optimisation of the Revolutionise Sport Membership Management System
    • Manage compliance with Working with Children legislation
    • Assist in securing grants and funding for rowing development
    • Represent Rowing WA at relevant conferences and committees
    • Develop strategic plans for athlete pathway development
    • Strengthen collaboration with Rowing WA partners and sponsors
    • Provide administrative support to staff and portfolios as needed
    • Continuously review and refine strategic objectives and outcomes
rowingdevelopmentcoachevent-managerclub-development-teamevent-management-team
Implement these strategies

Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
Implement these strategies

Strategies and tactics for creating a 2025 Strategic Plan for Marketing Society of Kenya Events

  • ⛳️ Strategy 1: Enhance stakeholder engagement

    • Identify and map key stakeholders for each event
    • Develop a stakeholder communication plan
    • Establish clear partnership benefits and engagement criteria
    • Host stakeholder briefing sessions prior to events
    • Create an ambassador programme to promote events
    • Regularly update stakeholders on event progress and changes
    • Gather stakeholder feedback post-event through surveys
    • Align stakeholder interests with event objectives
    • Facilitate networking opportunities for stakeholders
    • Include stakeholders in event content and activities to deepen engagement

  • ⛳️ Strategy 2: Leverage digital marketing and technology

    • Create a digital marketing strategy tailored to each event
    • Develop engaging event-specific content for social media platforms
    • Utilise email marketing to nurture event attendees and prospects
    • Implement search engine marketing techniques to increase event visibility
    • Use analytics tools to measure digital campaign effectiveness
    • Enhance event websites with interactive features and mobile compatibility
    • Offer virtual attendance options for wider reach
    • Engage event audiences through live streaming and interactive apps
    • Leverage AI tools for data-driven marketing decisions
    • Use retargeting ads to re-engage previous event participants

  • ⛳️ Strategy 3: Enhance attendee experience

    • Conduct pre-event surveys to understand attendee preferences
    • Design engaging and varied event agendas with keynote speakers
    • Incorporate interactive sessions and workshops into each event
    • Ensure efficient and welcoming registration processes
    • Provide personalised attendee communication and updates
    • Offer exclusive networking opportunities for attendees
    • Create memorable event experiences with unique themes
    • Utilise feedback forms to gather attendee insights post-event
    • Incorporate innovative technologies such as VR to enhance experience
    • Ensure top-notch customer service and support throughout each event
stakeholder-engagementdigital-marketingevent-plannermarketing-strategistmarketing-teamevent-management-team
Implement these strategies

Strategies and tactics for utilising Football Metaphors to Manage an Investment Portfolio

  • ⛳️ Strategy 1: Balance offensive and defensive plays

    • Identify high-growth stocks like selecting star forwards
    • Include dividend-paying stocks as defenders for stability
    • Diversify investments across sectors like a varied team line-up
    • Mix tech and healthcare stocks to spread risk
    • Research management teams to find strong leaders as team captains
    • Implement a rotational investment strategy similar to player rotations
    • Regularly review portfolio performance with team huddle simulations
    • Apply the Executive-Investment Coach (EIC) top-down approach
    • Conduct macroeconomic analysis like assessing the playing field
    • Stay informed on global economic trends like watching global soccer tournaments

  • ⛳️ Strategy 2: Choose strong economies and companies

    • Select portfolios spread across promising economies like US and India
    • Identify stocks based on their economic growth potential
    • Focus on companies with growing capital per worker
    • Measure steady capital-output ratios over time
    • Evaluate ROE figures, prioritising those above 30%
    • Choose companies based on PE and PB ratios fitting desired criteria
    • Consider monetary policy impacts on sectors like banking and finance
    • Incorporate valuation factors across multiple categories
    • Assess investor sentiment for market timing
    • Monitor geopolitics to exploit industry-specific opportunities

  • ⛳️ Strategy 3: Engage in team-based decision-making

    • Conduct daily team meetings to discuss and deliberate over options
    • Utilise a structured ideation phase for stock selection input
    • Allocate roles within the team for sector-based research
    • Select top competitors of the chosen stocks for analysis
    • Analyse financial statements and ratios for decision making
    • Use technical chart trends for short-term investment forecasts
    • Utilise a custom screener for long-term investment options
    • Discuss and resolve conflicting opinions during team meetings
    • Simulate portfolio testing through various economic scenarios
    • Define a clear process from industry selection to stock segregation
investment-diversificationfootball-metaphorsinvestorfinancial-analystinvestment-management-teameconomic-analysis-team
Implement these strategies

Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
Implement these strategies

Strategies and tactics for implementing a 5-Year Business Continuity and Crisis Strategy Plan

  • ⛳️ Strategy 1: Mitigate and prepare for risks

    • Conduct comprehensive risk assessments for all business units
    • Identify critical business functions and implement redundancy measures
    • Develop and regularly update business impact analyses (BIA)
    • Create detailed business continuity and crisis management plans (BCP & CMP)
    • Set up a centralized crisis management platform for streamlined response
    • Initiate tabletop simulation exercises to test preparedness
    • Conduct joint resilience workshops with key suppliers
    • Implement preventive IT solutions to safeguard against cyber threats
    • Practice crisis scenarios to refine response strategies
    • Regularly audit and update risk mitigation measures

  • ⛳️ Strategy 2: Develop and enhance crisis communication

    • Design a robust communication plan for internal and external stakeholders
    • Establish a crisis communication team with defined roles and responsibilities
    • Develop clear, concise messaging templates for different crisis scenarios
    • Launch a crisis communication portal accessible by stakeholders
    • Train spokespersons for effective media handling during crises
    • Implement monitoring tools for tracking crisis-related information in real-time
    • Regularly update stakeholders through quarterly resilience reports
    • Use feedback tools to capture stakeholder sentiment during and post-crisis
    • Integrate social media platforms for wider message dissemination
    • Conduct regular communication audits to ensure clarity and effectiveness

  • ⛳️ Strategy 3: Leverage technology for enhanced resilience

    • Deploy redundant IT infrastructure and cloud solutions to ensure data availability
    • Integrate AI tools for improved threat detection and incident response
    • Ensure all platforms are compliant with the latest industry standards
    • Utilize advanced analytics to forecast and simulate potential disruptions
    • Establish regular software updates and patch management protocols
    • Implement AI-driven monitoring systems for real-time threat scanning
    • Define key metrics for disaster recovery performance measurement
    • Track and report on the recovery time objective (RTO) for all critical functions
    • Encourage continuous feedback from IT teams to refine technology strategies
    • Benchmark IT resilience against industry standards to identify improvement areas
resiliencerisk-managementcrisis-managerit-specialistrisk-assessment-teamcrisis-communication-team
Implement these strategies

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
Implement these strategies

Strategies and tactics for restructuring Campus Services for Future Readiness

  • ⛳️ Strategy 1: Create a dedicated sales and commercial development division

    • Establish a clear organisational structure for the sales and commercial development division
    • Define specific roles and responsibilities for business development positions
    • Integrate the WHH and Event Essex events teams into the new division
    • Develop a resource allocation plan to maximise joint opportunities
    • Implement training programs for team members focused on sales skills
    • Set measurable sales targets for the division
    • Develop a brand identity and marketing strategy for the sales division
    • Create a feedback loop for continuous improvement via customer and team feedback
    • Leverage technology to streamline sales and event coordination processes
    • Establish partnerships with external organisations for event co-hosting opportunities

  • ⛳️ Strategy 2: Elevate the role of head of accommodation to residential director

    • Redefine the job description and title to residential director
    • Include a sales and lettings manager role to focus on alternative uses
    • Assess current accommodation processes to identify improvement areas
    • Launch initiatives to enhance the student housing experience
    • Introduce flexible leasing options to adapt to varying student numbers
    • Benchmark against competitor universities to identify best practices
    • Conduct market research to explore alternative accommodation uses
    • Enhance communication channels between accommodation and other campus services
    • Implement a data-driven approach to track occupancy and financial performance
    • Set regular review meetings to assess progress and make necessary adjustments

  • ⛳️ Strategy 3: Create a centralised support services function

    • Identify all support functions to be centralised within the directorate
    • Define roles and responsibilities within the central support services unit
    • Develop a transition plan for support staff to move into the new structure
    • Implement training programs for staff to develop skills in contract management, systems, and analytics
    • Establish a data analytics team to support decision-making across directorate
    • Create synergies by standardising processes and sharing resources
    • Develop a knowledge-sharing platform for best practices and training resources
    • Set up a dashboard for monitoring key performance indicators across functions
    • Engage in regular team-building activities to foster a cohesive unit
    • Establish periodic audits to ensure efficiency and effectiveness of the centralised services
campus-servicesstudent-populationsresidential-directorsales-managersales-and-commercial-developmentcentral-support-services
Implement these strategies

How to track your Event Management Team strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability