The strategy for FNU's Marketing and Communications is centered around three focal areas: strengthening brand recognition, enhancing stakeholder engagement, and driving digital transformation. By aligning these strategies with FNU's overarching goals, the plan aims to elevate its visibility and reputation from 2025 to 2027.
To bolster brand recognition, FNU will undergo a brand audit, create unified branding guidelines, and organize workshops. Successful alumni stories and student testimonials will be key in digital campaigns. Strategic partnerships with influencers and media will widen their reach, and social media ads will target potential students.
Stakeholder engagement will be enhanced through initiatives like mapping key stakeholders and targeted engagement plans. Alumni relations strategies, networking events, and newsletters will foster connections. Furthermore, partnerships with businesses and collaborative research efforts will elevate FNU’s standing.
Digitally, FNU will adopt advanced marketing tools and create a dedicated content team. Podcast series, SEO campaigns, and analytics tools will boost digital presence. Interactive elements like virtual reality tours and digital educational initiatives will contribute to a modernized marketing approach.
The strategies
⛳️ Strategy 1: Strengthen brand recognition and awareness
- Conduct a brand audit to identify strengths and areas for improvement
- Create a unified branding guideline to be distributed across all departments
- Organise a series of brand-focused workshops for FNU staff
- Develop a consistent messaging strategy highlighting FNU's dual roles
- Engage professional designers to update FNU's visual identity
- Leverage successful alumni stories in marketing materials and campaigns
- Launch a digital campaign featuring student testimonials and experiences
- Collaborate with influencers and media for broader reach
- Use targeted social media ads to reach potential students
- Monitor brand perception through regular surveys and social listening
⛳️ Strategy 2: Enhance stakeholder engagement and partnerships
- Map out key stakeholders and create a targeted engagement plan
- Develop an alumni relations strategy that includes networking events
- Launch a newsletter for staff, students, and alumni to foster connection
- Establish partnerships with local and international businesses
- Organise industry panels and talks at FNU to increase visibility
- Promote collaborative research initiatives with partner institutions
- Host bi-annual stakeholder forums to discuss university progress
- Develop student ambassador programs to engage current and prospective students
- Launch campaigns highlighting student achievements in local communities
- Implement stakeholder feedback mechanisms to improve relationships
⛳️ Strategy 3: Drive a digital transformation and innovation in marketing
- Adopt advanced digital marketing tools and platforms
- Create a dedicated content team for social media management
- Introduce monthly podcasts focusing on trends and experiences at FNU
- Enhance the FNU website with a user-friendly experience
- Run SEO and content marketing campaigns to increase organic reach
- Engage in targeted email marketing for different audience segments
- Invest in analytics tools to assess digital campaign performance
- Produce engaging video content showcasing the university's offerings
- Use virtual reality for interactive virtual tours of campus facilities
- Launch digital education initiatives to support online learning goals
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
