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10 strategies and tactics for Marketing Strategist

What is Marketing Strategist strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Marketing Strategist strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Marketing Strategist strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Marketing Strategist strategy examples

You will find in the next section many different Marketing Strategist tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for implementing content marketing

  • ⛳️ Strategy 1: Develop a content strategy

    • Conduct a content audit to see what is performing well
    • Define your target audience personas
    • Set clear content marketing goals
    • Create an editorial calendar
    • Determine the types of content to produce (blogs, videos, infographics, etc.)
    • Allocate resources for content creation (writers, designers, etc.)
    • Conduct keyword research to guide content topics
    • Establish guidelines for content quality and branding
    • Plan content distribution channels
    • Set up metrics for measuring content performance

  • ⛳️ Strategy 2: Create high-quality content

    • Create engaging blog posts with valuable information
    • Develop video content that resonates with your audience
    • Design infographics to visually represent data
    • Write compelling social media posts to drive engagement
    • Produce detailed guides and ebooks to provide in-depth knowledge
    • Invite industry experts to contribute guest posts
    • Regularly update and repurpose top-performing content
    • Use storytelling techniques to make content more relatable
    • Create content that encourages user-generated content
    • Work with influencers to produce co-branded content

  • ⛳️ Strategy 3: Distribute and promote content

    • Share content on social media platforms at optimal times
    • Use email marketing to distribute new content to subscribers
    • Invest in paid advertising to amplify content reach
    • Engage with online communities and forums to share relevant content
    • Collaborate with other brands for content sharing opportunities
    • Submit content to industry publications and websites
    • Encourage employees to share content on their social profiles
    • Optimise content for SEO to increase organic reach
    • Analyse content performance and adjust distribution strategy
    • Use tools like Google Analytics to track engagement and metrics
content-marketingbrand-awarenesscontent-creatormarketing-strategistcontent-developmentdigital-marketing
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Strategies and tactics for generating leads

  • ⛳️ Strategy 1: Utilise content marketing

    • Create a blog that addresses common customer pain points
    • Develop whitepapers or e-books for download in exchange for contact information
    • Host webinars on industry trends and promote through social media
    • Publish case studies showcasing successful client stories
    • Produce engaging videos about product features and benefits
    • Optimise content for search engines to increase visibility
    • Share content regularly on social media platforms
    • Implement a call-to-action on all content to capture leads
    • Collaborate with influencers to expand content reach
    • Analyse content performance and adjust strategies accordingly

  • ⛳️ Strategy 2: Leverage social media advertising

    • Identify the target audience and their preferred social platforms
    • Develop creative ad copy and visuals tailored to the audience
    • Use lead generation forms on social media to capture information
    • Set measurable objectives for each advertising campaign
    • Allocate budget effectively across different platforms
    • Regularly test ad variations to discover what resonates best
    • Use retargeting to engage users who previously interacted with ads
    • Collaborate with micro-influencers to amplify ad reach
    • Monitor ad performance metrics and adjust strategies as needed
    • Schedule regular review meetings to discuss campaign progress

  • ⛳️ Strategy 3: Optimise website for conversions

    • Ensure the website has a clear and compelling value proposition
    • Place strategic calls-to-action throughout the website
    • Use chatbots to engage and capture visitor information instantly
    • Offer free trials or demos with easy signup forms
    • Ensure the website is mobile-friendly and loads quickly
    • Implement A/B testing on landing pages to improve conversion rates
    • Use exit-intent pop-ups to capture visitors before they leave
    • Utilise analytics to understand visitor behaviors and preferences
    • Provide live chat support to answer visitor inquiries
    • Continuously update and improve website content based on feedback
lead-generationcontent-marketingmarketing-strategistcontent-creatormarketing-teamsocial-media-team
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Strategies and tactics for positioning apartment hotels in the market

  • ⛳️ Strategy 1: Utilise digital marketing

    • Create targeted social media campaigns aimed at families and business travellers
    • Use search engine optimisation to enhance online visibility
    • Develop partnerships with travel influencers to feature the apartment
    • Utilise Google Ads for targeted search and display ads
    • Create engaging video content showcasing the features of the 2-bedroom apartments
    • Set up retargeting ads for website visitors who don't book
    • Use email marketing to offer special weekday discounts to past guests
    • Run promotions on accommodation booking platforms like Booking.com or Airbnb
    • Host virtual tours of the apartments via social media stories and live sessions
    • Utilise analytics tools to track campaign performance and adjust strategies

  • ⛳️ Strategy 2: Create corporate partnerships

    • Identify local businesses in need of weekday accommodations for employees
    • Offer special corporate rates and packages tailored to business travellers
    • Host networking events at the hotel to attract business clients
    • Attend local business fairs to promote the apartment options
    • Provide value-added services like free high-speed Wi-Fi and workspaces
    • Develop a newsletter targeting corporate clients with exclusive offers
    • Collaborate with travel agencies to include the apartments in business travel packages
    • Create loyalty programmes to incentivise recurring corporate bookings
    • Partner with local transportation services for easy commuting options
    • Offer free shuttle services to and from major business centres

  • ⛳️ Strategy 3: Focus on family-friendly amenities

    • Design family-centric packages that include local attractions and meals
    • Offer amenities like cribs, board games, and kitchen essentials for families
    • Advertise the proximity to parks, schools, or family activities
    • Collaborate with local family-friendly restaurants for exclusive guest deals
    • Host family events at the property to encourage community engagement
    • Collect testimonials from families who stayed and share them on digital platforms
    • Create a guide of local family activities available during weekdays
    • Partner with local toy stores or family brands for promotions
    • Provide discounted extended stays for family guests
    • Offer a kids' welcome kit upon arrival with snacks and activity ideas
digital-marketingcorporate-partnershipsmarketing-strategistevent-coordinatormarketing-teampartnerships-team
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Strategies and tactics for generating local painting leads

  • ⛳️ Strategy 1: Enhance online presence

    • Create a professional website showcasing previous work
    • Optimise the website for SEO with local keywords
    • Set up a Google My Business profile
    • Encourage satisfied customers to leave positive reviews on Google
    • Post regularly on social media platforms (Facebook, Instagram)
    • Utilise Facebook Ads targeted at your local area
    • Join local online forums and community groups
    • Create blog content related to painting tips and home improvement
    • Collaborate with local influencers for promotions
    • Ensure mobile-friendliness of your website

  • ⛳️ Strategy 2: Engage with the local community

    • Attend local fairs and trade shows to network
    • Offer free painting workshops or demos at community centres
    • Sponsor local events to gain visibility
    • Partner with local hardware stores for mutual promotions
    • Distribute flyers and brochures in local neighbourhoods
    • Place ads in local newspapers and magazines
    • Host a neighbourhood painting contest
    • Collaborate with local interior designers and real estate agents
    • Create a referral programme for current customers
    • Join local business associations and networks

  • ⛳️ Strategy 3: Provide exceptional customer experiences

    • Offer free consultations and estimates
    • Provide detailed and transparent pricing
    • Use high-quality materials and professional techniques
    • Ensure timely project completion
    • Follow up with customers after project completion
    • Implement a satisfaction guarantee policy
    • Train staff on exceptional customer service
    • Use customer feedback to continually improve services
    • Create a loyalty programme for repeat customers
    • Send personalised thank-you notes to clients
local-marketingcustomer-engagementmarketing-strategistcommunity-liaisonmarketing-teamcustomer-service-team
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Strategies and tactics for building an outbound and inbound marketing strategy for a recruiting and virtual assistants agency

  • ⛳️ Strategy 1: Develop a strong inbound marketing content system

    • Create a blog on your website focusing on recruitment and virtual assistant topics
    • Produce an ebook or whitepaper that provides deep insights into hiring virtual assistants
    • Utilise social media platforms such as LinkedIn, Facebook, and Twitter to share valuable content
    • Develop a series of informative webinars and online workshops
    • Implement an SEO strategy to improve the visibility of your content in search engines
    • Create a mailing list and send out regular newsletters with useful content and updates
    • Develop case studies and customer testimonials to build trust
    • Create video content discussing industry trends and tips
    • Start a podcast focused on recruitment and virtual assistants
    • Implement lead magnets to capture contact information from website visitors

  • ⛳️ Strategy 2: Utilise targeted outbound marketing techniques

    • Identify your target market and create detailed buyer personas
    • Build a high-quality prospect list using LinkedIn Sales Navigator and other tools
    • Craft personalised email outreach campaigns tailored to different segments of your audience
    • Utilise cold calling scripts to contact potential clients and candidates
    • Attend industry conferences, trade shows, and networking events
    • Partner with industry influencers and thought leaders for endorsements and collaborations
    • Utilise direct mail campaigns for high-value prospects
    • Implement retargeting ads on social media and Google for valuable prospects
    • Join relevant LinkedIn and Facebook groups and actively participate in discussions
    • Utilise CRM software to track and manage outbound marketing efforts

  • ⛳️ Strategy 3: Build and nurture a strong online presence

    • Develop a user-friendly and informative website showcasing your services and expertise
    • Ensure your website is optimised for mobile devices
    • Create a compelling ‘About Us’ page highlighting your team’s expertise and experience
    • Develop landing pages tailored to specific services and target audiences
    • Implement an online chat system to offer immediate assistance to visitors
    • Actively solicit and display client reviews and testimonials on your website
    • Maintain an active and engaging presence on LinkedIn, Facebook, Instagram, and Twitter
    • Utilise targeted PPC campaigns to drive traffic to your website
    • Encourage satisfied clients to leave reviews on platforms like Google My Business and Trustpilot
    • Monitor and respond to online reviews and feedback promptly and professionally
inbound-marketingoutbound-marketingcontent-creatormarketing-strategistseo-teamsocial-media-team
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Strategies and tactics for implementing digital marketing strategies for startups

  • ⛳️ Strategy 1: Create engaging content

    • Develop a content calendar for blogs, videos, and social media posts
    • Research and use popular keywords in content to improve SEO
    • Create informative and engaging blog posts on industry-related topics
    • Use high-quality images and infographics to support your content
    • Share customer success stories and testimonials
    • Develop and publish video content demonstrating your product
    • Schedule regular social media posts to ensure consistent engagement
    • Create interactive content like polls, quizzes, and surveys
    • Collaborate with industry influencers to expand reach
    • Analyse content performance and adjust strategies based on results

  • ⛳️ Strategy 2: Utilise social media marketing

    • Identify the social media platforms where your target audience is most active
    • Set up and optimise social media profiles with consistent branding
    • Post regularly and engage with followers through comments and messages
    • Utilise social media advertising to target specific demographics
    • Run social media contests and giveaways to increase engagement
    • Post user-generated content to build community trust
    • Use hashtags strategically to increase content discoverability
    • Partner with influencers to promote your brand
    • Monitor social media analytics to track performance
    • Adjust social media strategy based on analytics and feedback

  • ⛳️ Strategy 3: Implement email marketing campaigns

    • Build a strong email list through opt-in forms on your website
    • Segment your email list based on customer preferences and behaviours
    • Craft personalised and engaging email content
    • Use attention-grabbing subject lines to improve open rates
    • Offer exclusive promotions and discounts to email subscribers
    • Automate email campaigns for welcome series and follow-ups
    • Send regular newsletters with company updates and industry news
    • Monitor email analytics to track open rates, click rates, and conversions
    • A/B test different email elements to optimise performance
    • Regularly clean your email list to remove inactive subscribers
digital-marketingcustomer-acquisitioncontent-strategistsocial-media-managermarketing-teamcontent-creation-team
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Strategies and tactics for understanding the business model, barriers, and client targets in line with the economy of functionality and cooperation

  • ⛳️ Strategy 1: Conduct comprehensive market research

    • Identify existing market trends and demands within the economy of functionality and cooperation
    • Analyse competing businesses that leverage similar economic models
    • Survey clients to understand their needs and preferences related to functionality and cooperation
    • Examine internal data to identify current strengths and weaknesses
    • Assess external opportunities and threats in the market
    • Compile data into an actionable insights report
    • Review the insights report with key stakeholders
    • Develop hypotheses on potential strategic adjustments
    • Test these hypotheses through limited pilot programmes
    • Adjust the strategy based on pilot feedback

  • ⛳️ Strategy 2: Redefine the business model

    • Evaluate the current business model for alignment with functionality and cooperation principles
    • Identify areas within the current model that need enhancement
    • Engage with economists specialising in functional economies for insights
    • Brainstorm innovative revenue streams and value propositions
    • Map out a new business model framework
    • Discuss the new framework with senior management and key stakeholders
    • Secure buy-in and support for changes from all levels of the organisation
    • Develop an implementation roadmap with timelines and key performance indicators
    • Conduct staff training sessions on the new business model
    • Monitor and adjust the model based on real-time feedback and results

  • ⛳️ Strategy 3: Target and engage a new client base

    • Define ideal client profiles based on functional economy principles
    • Create targeted marketing campaigns focused on cooperation and value delivery
    • Leverage partnerships with organisations sharing similar values
    • Utilise social media and digital platforms to reach a broader audience
    • Host webinars and live events to educate potential clients
    • Offer introductory pricing or trial periods to entice new customers
    • Collect feedback from new clients to understand their pain points
    • Adjust marketing and service offerings based on feedback
    • Measure success through client acquisition and retention metrics
    • Refine client targeting continuously based on market and feedback analysis
market-researchclient-engagementeconomistmarketing-strategistmarketing-teamresearch-and-development-team
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Strategies and tactics for improving conversion rates of our app

  • ⛳️ Strategy 1: Optimise user onboarding process

    • Simplify the registration process by reducing the number of steps required
    • Include a progress indicator during the signup process to inform users how many steps are remaining
    • Add a tutorial or walkthrough to guide new users through key features
    • Implement personalised onboarding messages based on user behaviour
    • A/B test different sign-up forms to find the most effective version
    • Utilise in-app tips to help users discover important functionalities
    • Gather feedback from new users on their onboarding experience
    • Monitor user drop-off points in the onboarding flow and address issues
    • Ensure the app's user interface is intuitive and user-friendly
    • Provide incentives for completing the onboarding process, such as discounts or free trials

  • ⛳️ Strategy 2: Enhance marketing efforts

    • Develop targeted email campaigns to re-engage inactive users
    • Utilise social media advertising to reach new potential users
    • Create compelling value propositions in marketing materials
    • Leverage case studies and user testimonials to build credibility
    • Implement retargeting campaigns to re-engage users who have visited the app but haven’t converted
    • Collaborate with influencers to promote the app
    • Offer limited-time promotions and discounts to encourage sign-ups
    • Optimise app store listings with relevant keywords and appealing descriptions
    • Monitor marketing campaign performance and adjust strategies accordingly
    • Use analytics tools to track the effectiveness of each marketing channel

  • ⛳️ Strategy 3: Increase customer engagement

    • Implement push notifications to remind users of app features and updates
    • Create a loyalty programme to reward repeat users
    • Offer in-app chat support to assist users with any issues in real-time
    • Gather user feedback regularly to understand pain points and preferences
    • Host webinars or live Q&A sessions to engage directly with the user base
    • Personalise in-app content based on user data and behaviour
    • Conduct surveys to identify areas for improvement
    • Encourage users to provide app ratings and reviews
    • Create engaging content such as blogs, videos, or tutorials related to the app
    • Analyse user data to identify and focus on high-engagement segments
user-engagementconversion-ratesuser-experience-designermarketing-strategistmarketing-teamcustomer-support-team
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Strategies and tactics for exploring business development opportunities for insurance premium financing

  • ⛳️ Strategy 1: Conduct market analysis

    • Research market size and growth potential for insurance premium financing
    • Identify key competitors and analyse their strengths and weaknesses
    • Evaluate customer demographics and buying behaviour
    • Assess economic and regulatory environment impact
    • Identify target customer segments
    • Gather feedback from existing insurance companies on premium financing needs
    • Analyse pricing strategies and policies adopted by competitors
    • Identify any technological advancements or digital tools
    • Understand cultural and local factors affecting insurance adoption
    • Summarise findings in a detailed market analysis report

  • ⛳️ Strategy 2: Build partnerships with insurance companies

    • Compile a list of insurance companies operating in Trinidad and Tobago
    • Reach out to potential partner companies to present collaboration ideas
    • Propose mutually beneficial terms for partnership agreements
    • Develop partnership proposal materials with value propositions
    • Organise introductory meetings or webinars with potential partners
    • Network at industry events to establish contacts and foster relationships
    • Negotiate commission structures and profit-sharing arrangements
    • Secure formal agreements and MOUs from willing partners
    • Maintain regular communication to strengthen partnership relations
    • Evaluate partnership successes and areas for improvement regularly

  • ⛳️ Strategy 3: Launch targeted marketing campaigns

    • Develop marketing materials tailored to the Trinidad and Tobago market
    • Implement social media campaigns targeting relevant audiences
    • Use data-driven approaches to identify and reach potential clients
    • Organise informational seminars and workshops for consumers
    • Collaborate with local influencers to increase awareness
    • Create educational content explaining the benefits of premium financing
    • Utilise digital advertising on Google and local platforms
    • Launch a dedicated website with localised content
    • Distribute flyers and brochures in high foot traffic areas
    • Monitor campaign performance and optimise based on results
market-analysispartnershipsbusiness-development-managermarketing-strategistmarketing-teamstrategic-partnerships-team
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Strategies and tactics for starting a print on demand business on Shopify

  • ⛳️ Strategy 1: Conduct comprehensive market research

    • Identify a niche market by researching current trends and gaps
    • Analyse your competition to understand their product offerings and pricing
    • Survey potential customers to gauge their preferences and expectations
    • Research the geographic regions with the highest demand for your products
    • Identify key partnerships that can enhance your business model
    • Investigate industry-specific regulations and required compliance
    • Study successful print on demand businesses for best practices
    • Assess the profitability of various product types within your niche
    • Determine the ideal pricing strategy based on consumer behaviour
    • Use survey and research data to refine your product offerings

  • ⛳️ Strategy 2: Set up your Shopify store effectively

    • Sign up for a Shopify account and select a plan that suits your needs
    • Choose a memorable and brand-relevant name for your store
    • Select a professional and user-friendly theme for your Shopify store
    • Customise your store layout, including pages such as home, about us, and contact
    • Create and organise product listings with quality descriptions and images
    • Configure payment gateways to accept a variety of payment methods
    • Set up shipping zones and rates based on your target market
    • Optimise your store for mobile users to enhance user experience
    • Ensure your store complies with all necessary legal requirements
    • Implement a reliable system for tracking inventory and order fulfilment

  • ⛳️ Strategy 3: Market your Shopify store and products

    • Develop a brand identity that resonates with your target audience
    • Create social media profiles on platforms frequented by your target market
    • Use search engine optimisation techniques to increase store visibility
    • Leverage influencers in your niche to increase brand awareness
    • Utilise email marketing campaigns to retain and attract customers
    • Run targeted digital advertising campaigns across various platforms
    • Encourage customer reviews and ratings to build credibility
    • Participate in relevant forums and online communities for visibility
    • Offer promotions and discounts to incentivise initial purchases
    • Track marketing performance metrics to refine strategies continuously
print-on-demandshopifymarket-researchermarketing-strategistecommerce-teammarketing-team
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How to track your Marketing Strategist strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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