The strategy involves generating local painting leads by enhancing online presence, engaging with the local community, and providing exceptional customer experiences. First, improve your online presence through a professional website, local SEO, and active social media engagement targeted at local audiences. For example, create a website showcasing previous work and optimise it with local keywords. Additionally, set up a Google My Business profile and encourage satisfied customers to leave positive reviews.
Engage with the local community by participating in local events, offering workshops, and collaborating with local businesses. For instance, attend fairs and sponsor local events to network and gain visibility.
Lastly, ensure exceptional customer experiences by offering free consultations, using high-quality materials, and following up with customers. This can involve providing transparent pricing and maintaining a satisfaction guarantee policy, which ensures timely project completion.
The strategies
⛳️ Strategy 1: Enhance online presence
- Create a professional website showcasing previous work
- Optimise the website for SEO with local keywords
- Set up a Google My Business profile
- Encourage satisfied customers to leave positive reviews on Google
- Post regularly on social media platforms (Facebook, Instagram)
- Utilise Facebook Ads targeted at your local area
- Join local online forums and community groups
- Create blog content related to painting tips and home improvement
- Collaborate with local influencers for promotions
- Ensure mobile-friendliness of your website
⛳️ Strategy 2: Engage with the local community
- Attend local fairs and trade shows to network
- Offer free painting workshops or demos at community centres
- Sponsor local events to gain visibility
- Partner with local hardware stores for mutual promotions
- Distribute flyers and brochures in local neighbourhoods
- Place ads in local newspapers and magazines
- Host a neighbourhood painting contest
- Collaborate with local interior designers and real estate agents
- Create a referral programme for current customers
- Join local business associations and networks
⛳️ Strategy 3: Provide exceptional customer experiences
- Offer free consultations and estimates
- Provide detailed and transparent pricing
- Use high-quality materials and professional techniques
- Ensure timely project completion
- Follow up with customers after project completion
- Implement a satisfaction guarantee policy
- Train staff on exceptional customer service
- Use customer feedback to continually improve services
- Create a loyalty programme for repeat customers
- Send personalised thank-you notes to clients
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
