The strategy for creating a 2025 strategic plan for the Marketing Society of Kenya Events focuses on enhancing stakeholder engagement, leveraging digital marketing, and enhancing the attendee experience. The first strategy aims to deepen relationships with stakeholders by identifying and mapping key stakeholders, establishing partnership benefits, and hosting briefing sessions. An ambassador program is also planned to promote events, ensuring that stakeholders are actively engaged and informed. For example, stakeholder feedback is gathered post-event to adjust future strategies.
The second strategy involves leveraging digital marketing and technology to increase the visibility and reach of events. This includes creating tailored digital marketing strategies for each event, developing engaging content for social media, and offering virtual attendance options. For instance, using email marketing and analytics tools helps nurture attendees and measure campaign effectiveness, respectively.
Lastly, enhancing the attendee experience is crucial. This involves understanding attendee preferences through pre-event surveys, offering diverse event agendas, and providing personalized communication. Interactive sessions, workshops, and networking opportunities aim to make the events engaging and memorable. An example includes utilizing VR technology to improve the attendee experience.
The strategies
⛳️ Strategy 1: Enhance stakeholder engagement
- Identify and map key stakeholders for each event
- Develop a stakeholder communication plan
- Establish clear partnership benefits and engagement criteria
- Host stakeholder briefing sessions prior to events
- Create an ambassador programme to promote events
- Regularly update stakeholders on event progress and changes
- Gather stakeholder feedback post-event through surveys
- Align stakeholder interests with event objectives
- Facilitate networking opportunities for stakeholders
- Include stakeholders in event content and activities to deepen engagement
⛳️ Strategy 2: Leverage digital marketing and technology
- Create a digital marketing strategy tailored to each event
- Develop engaging event-specific content for social media platforms
- Utilise email marketing to nurture event attendees and prospects
- Implement search engine marketing techniques to increase event visibility
- Use analytics tools to measure digital campaign effectiveness
- Enhance event websites with interactive features and mobile compatibility
- Offer virtual attendance options for wider reach
- Engage event audiences through live streaming and interactive apps
- Leverage AI tools for data-driven marketing decisions
- Use retargeting ads to re-engage previous event participants
⛳️ Strategy 3: Enhance attendee experience
- Conduct pre-event surveys to understand attendee preferences
- Design engaging and varied event agendas with keynote speakers
- Incorporate interactive sessions and workshops into each event
- Ensure efficient and welcoming registration processes
- Provide personalised attendee communication and updates
- Offer exclusive networking opportunities for attendees
- Create memorable event experiences with unique themes
- Utilise feedback forms to gather attendee insights post-event
- Incorporate innovative technologies such as VR to enhance experience
- Ensure top-notch customer service and support throughout each event
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
