2 strategies and tactics for Customer Acquisition

What is a Customer Acquisition strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Customer Acquisition strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

Building your own Customer Acquisition strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Customer Acquisition strategy examples

You will find in the next section many different Customer Acquisition tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for acquiring new customers

  • ⛳️ Strategy 1: Optimise online presence

    • Conduct a comprehensive website audit to identify areas for improvement
    • Implement SEO best practices to improve search engine rankings
    • Create high-quality, targeted content for blogs and social media
    • Utilise pay-per-click (PPC) advertising to drive targeted traffic
    • Optimise website for mobile users to improve user experience
    • Use social media channels to engage with potential customers
    • Implement A/B testing on landing pages to increase conversion rates
    • Leverage Google My Business to enhance local search visibility
    • Collaborate with influencers to reach a broader audience
    • Monitor and analyse website analytics to continuously refine strategies

  • ⛳️ Strategy 2: Host and attend events

    • Organise webinars on topics relevant to your target audience
    • Participate in industry trade shows and conventions
    • Host local meetups or networking events
    • Sponsor events where your target audience is likely to attend
    • Offer free workshops or educational seminars
    • Collaborate with other businesses to co-host events
    • Collect attendee contact information for follow-up marketing
    • Promote events through social media and email marketing
    • Provide exclusive event offers to attendees
    • Analyse event feedback to improve future gatherings

  • ⛳️ Strategy 3: Utilise referral and loyalty programmes

    • Design a customer referral programme with enticing rewards
    • Promote the referral programme through email and social media
    • Create a loyalty programme with tiers and exclusive benefits
    • Use email campaigns to keep customers informed about their rewards
    • Offer double rewards for customers who refer friends during promotional periods
    • Highlight success stories of current loyal customers in marketing materials
    • Use point-of-sale systems to track and manage loyalty points
    • Provide easy and intuitive methods for customers to refer others
    • Regularly review and improve the referral and loyalty programme based on feedback
    • Incentivise employees to encourage customers to join the programmes
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Implement these strategies

Strategies and tactics for implementing digital marketing strategies for startups

  • ⛳️ Strategy 1: Create engaging content

    • Develop a content calendar for blogs, videos, and social media posts
    • Research and use popular keywords in content to improve SEO
    • Create informative and engaging blog posts on industry-related topics
    • Use high-quality images and infographics to support your content
    • Share customer success stories and testimonials
    • Develop and publish video content demonstrating your product
    • Schedule regular social media posts to ensure consistent engagement
    • Create interactive content like polls, quizzes, and surveys
    • Collaborate with industry influencers to expand reach
    • Analyse content performance and adjust strategies based on results

  • ⛳️ Strategy 2: Utilise social media marketing

    • Identify the social media platforms where your target audience is most active
    • Set up and optimise social media profiles with consistent branding
    • Post regularly and engage with followers through comments and messages
    • Utilise social media advertising to target specific demographics
    • Run social media contests and giveaways to increase engagement
    • Post user-generated content to build community trust
    • Use hashtags strategically to increase content discoverability
    • Partner with influencers to promote your brand
    • Monitor social media analytics to track performance
    • Adjust social media strategy based on analytics and feedback

  • ⛳️ Strategy 3: Implement email marketing campaigns

    • Build a strong email list through opt-in forms on your website
    • Segment your email list based on customer preferences and behaviours
    • Craft personalised and engaging email content
    • Use attention-grabbing subject lines to improve open rates
    • Offer exclusive promotions and discounts to email subscribers
    • Automate email campaigns for welcome series and follow-ups
    • Send regular newsletters with company updates and industry news
    • Monitor email analytics to track open rates, click rates, and conversions
    • A/B test different email elements to optimise performance
    • Regularly clean your email list to remove inactive subscribers
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Executing your Customer Acquisition strategies

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

What's next? Try Tability's goal-setting AI

You can create an iterate on your OKRs using Tability's unique goal-setting AI.

Watch the demo below, then hop on the platform for a free trial.

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