Strategies and tactics for acquiring new customers
The strategy for acquiring new customers revolves around three primary actions: optimizing online presence, hosting and attending events, and utilizing referral and loyalty programs. To optimize online presence, conducting a comprehensive website audit and implementing SEO best practices are key. For instance, creating high-quality content and leveraging pay-per-click (PPC) advertising can significantly boost search engine rankings. Engaging with potential customers through social media and influencers further enhances visibility.
Hosting and attending events is another pivotal strategy. Organizing webinars, participating in trade shows, and local meetups help interact directly with potential customers. Sponsoring events and offering exclusive attendee offers can also drive interest and trust in the brand.
Lastly, utilizing referral and loyalty programs can turn existing customers into brand advocates. Designing an attractive referral program and promoting it through email and social media are crucial action items. Creating a tiered loyalty program with exclusive benefits encourages repeat business. Additionally, using email campaigns to keep customers informed about their rewards maintains engagement.
The strategies
⛳️ Strategy 1: Optimise online presence
- Conduct a comprehensive website audit to identify areas for improvement
- Implement SEO best practices to improve search engine rankings
- Create high-quality, targeted content for blogs and social media
- Utilise pay-per-click (PPC) advertising to drive targeted traffic
- Optimise website for mobile users to improve user experience
- Use social media channels to engage with potential customers
- Implement A/B testing on landing pages to increase conversion rates
- Leverage Google My Business to enhance local search visibility
- Collaborate with influencers to reach a broader audience
- Monitor and analyse website analytics to continuously refine strategies
⛳️ Strategy 2: Host and attend events
- Organise webinars on topics relevant to your target audience
- Participate in industry trade shows and conventions
- Host local meetups or networking events
- Sponsor events where your target audience is likely to attend
- Offer free workshops or educational seminars
- Collaborate with other businesses to co-host events
- Collect attendee contact information for follow-up marketing
- Promote events through social media and email marketing
- Provide exclusive event offers to attendees
- Analyse event feedback to improve future gatherings
⛳️ Strategy 3: Utilise referral and loyalty programmes
- Design a customer referral programme with enticing rewards
- Promote the referral programme through email and social media
- Create a loyalty programme with tiers and exclusive benefits
- Use email campaigns to keep customers informed about their rewards
- Offer double rewards for customers who refer friends during promotional periods
- Highlight success stories of current loyal customers in marketing materials
- Use point-of-sale systems to track and manage loyalty points
- Provide easy and intuitive methods for customers to refer others
- Regularly review and improve the referral and loyalty programme based on feedback
- Incentivise employees to encourage customers to join the programmes
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
