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10 strategies and tactics for SEO

What is SEO strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect SEO strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own SEO strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

SEO strategy examples

You'll find below a list of SEO tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
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Strategies and tactics for improving local SEO

  • ⛳️ Strategy 1: Optimise Google My Business

    • Claim and verify your Google My Business listing
    • Complete all business information fields on Google My Business
    • Upload high-quality photos of your business
    • Encourage satisfied customers to leave positive reviews
    • Respond to all customer reviews
    • Post regular updates with news, offers, and events
    • Ensure your business category is accurate
    • Include your business hours and update them for holidays
    • Use the Q&A feature to answer common questions
    • Monitor and update your listing regularly

  • ⛳️ Strategy 2: Improve Local Citations

    • Audit existing citations for accuracy
    • Ensure NAP (Name, Address, Phone number) consistency across all listings
    • Create listings on prominent local directories
    • Submit your business to industry-specific directories
    • Update any outdated or incorrect information promptly
    • Monitor and manage your online reviews on all citation sources
    • Use tools like Moz Local to find and manage citations
    • Create content including local keywords on citation websites
    • Utilise social media profiles for additional citations
    • Regularly check and update citation data

  • ⛳️ Strategy 3: Create Localised Content

    • Research local keywords using tools like Google Keyword Planner
    • Create blog posts about local events and news
    • Write comprehensive local guides and lists (e.g., top 10 local eateries)
    • Embed a Google map with your location in your content
    • Include location-specific pages for each service/product you offer
    • Optimise website meta tags and descriptions with local keywords
    • Use local keywords in your URL structure
    • Publish customer testimonials and case studies from local clients
    • Collaborate with local influencers and bloggers
    • Monitor content performance and adjust strategy accordingly
local-seogoogle-my-businessseo-specialistcontent-marketermarketing-teamcontent-creation-team
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Strategies and tactics for implementing SEO Strategy for a New Cosmetic Brand in India

  • ⛳️ Strategy 1: Conduct keyword research

    • Identify high-traffic keywords related to cosmetics in India
    • Use tools like Google Keyword Planner to explore keyword options
    • Analyse competitors’ websites to identify keywords they rank for
    • Focus on long-tail keywords specific to cosmetic products
    • Assess the relevance of selected keywords to your target audience
    • Categorise keywords based on product lines and categories
    • Regularly update the keyword list based on trends and performance
    • Incorporate localised keywords to target regional audiences
    • Identify seasonal keyword opportunities for promotional periods
    • Evaluate search intent behind chosen keywords for alignment

  • ⛳️ Strategy 2: Optimise website content

    • Craft engaging product descriptions using target keywords
    • Ensure all website pages have unique meta titles and descriptions
    • Incorporate relevant keywords into headings and subheadings
    • Optimize image alt texts with descriptive, keyword-rich language
    • Create a blog section to publish content related to cosmetic tips
    • Utilise internal linking to guide users through related pages
    • Improve site speed for better user experience and SEO ranking
    • Ensure website is mobile-friendly and responsive
    • Use structured data to enhance search engine understanding
    • Develop a content calendar to sustain regular content updates

  • ⛳️ Strategy 3: Build high-quality backlinks

    • Reach out to beauty bloggers for guest blogging opportunities
    • Submit your website to Indian beauty and fashion directories
    • Collaborate with influencers to write about your products
    • Engage in relevant online forums and discussions linking back to your site
    • Create shareable infographic content for external linking
    • Utilise social media to promote content and generate links
    • Participate in industry events and share insights via press releases
    • Establish relationships with online publications in the beauty niche
    • Monitor competitors' backlink strategies for inspiration
    • Regularly assess backlink profile and disavow toxic links
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Strategies and tactics for navigating customer retention post first year

  • ⛳️ Strategy 1: Optimise onboarding process

    • Create a welcome email series that guides new customers through the Yoast SEO academy
    • Develop beginner-friendly tutorials and resources specifically for first-year customers
    • Offer personalised onboarding webinars to address new customers’ unique needs
    • Implement a customer success team to provide support during the first year
    • Collect feedback regularly from new customers to identify pain points
    • Develop a customer onboarding checklist to ensure nothing is missed
    • Create a dedicated onboarding section on the website for easy access to resources
    • Utilise video content to make onboarding more engaging
    • Create an FAQ resource based on common questions new customers have
    • Schedule follow-up calls or emails at key points during the first year to check in on progress

  • ⛳️ Strategy 2: Enhance engagement through continuous learning

    • Provide exclusive access to advanced courses in the Yoast SEO academy for first-year customers
    • Host monthly webinars on different aspects of SEO tailored to new customers
    • Create a community forum for peer support and knowledge sharing
    • Develop a rewards programme for customers who complete courses in the academy
    • Offer one-on-one mentoring sessions with SEO experts for first-year customers
    • Introduce a customer blog where success stories and tips can be shared
    • Send out regular newsletters with the latest SEO trends and academy updates
    • Provide certificates of completion for courses to add a sense of achievement
    • Run periodic assessment quizzes to gauge learning progress and tailor further content
    • Create short, engaging quizzes and challenges to reinforce learning in a fun way

  • ⛳️ Strategy 3: Build strong customer relationships

    • Implement a loyalty programme with rewards for continued subscription
    • Conduct regular check-ins through personalised emails or calls
    • Invite first-year customers to exclusive events or online meet-ups
    • Offer personalised service and tailored recommendations based on customer behaviour
    • Send out personalised anniversary messages and offers on their subscription renewal
    • Encourage customers to provide feedback and publicly acknowledge their contributions
    • Utilise Customer Relationship Management (CRM) software to keep track of interactions
    • Address customer complaints swiftly and effectively with a dedicated team
    • Provide discounts or incentives for customers who refer new users
    • Create a recognition programme for loyal customers to publicly celebrate their milestones
customer-retentionyoast-seo-academycustomer-success-teamseo-expertsonboarding-teamcustomer-relationship-management-team
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Strategies and tactics for developing a digital marketing strategy for a B2B IT company

  • ⛳️ Strategy 1: Optimise website and SEO

    • Conduct a full website audit and identify areas for improvement
    • Optimise website for speed and mobile responsiveness
    • Implement on-page SEO, including meta tags, headers, and keyword optimisation
    • Create high-quality, SEO-friendly content for the blog and service pages
    • Acquire backlinks from reputable sources through guest posts and partnerships
    • Implement technical SEO, including XML sitemaps and schema markup
    • Regularly update content to keep it fresh and relevant
    • Utilise tools like Google Analytics and Search Console to monitor performance
    • Set up goal tracking to measure conversions and user engagement
    • Assign a dedicated SEO specialist to continuously monitor and optimise

  • ⛳️ Strategy 2: Leverage content marketing

    • Develop a content marketing strategy focusing on informative, high-value content
    • Identify key topics and keywords relevant to your target audience
    • Create a content calendar to ensure regular posting
    • Produce a mix of content types, including blogs, whitepapers, case studies, and infographics
    • Distribute content through various channels like social media, email, and guest blogs
    • Use marketing automation tools to segment the audience and deliver personalised content
    • Measure content performance using metrics like engagement, shares, and lead generation
    • Encourage team members to contribute their expertise and insights
    • Collaborate with industry influencers to expand reach
    • Assign a content manager to oversee content creation and distribution

  • ⛳️ Strategy 3: Implement targeted advertising

    • Use data analytics to identify the most effective channels for advertising
    • Create targeted ad campaigns on LinkedIn, Google Ads, and industry-specific platforms
    • Develop compelling ad copy and creatives that speak to the pain points and needs of your audience
    • Segment audiences based on job roles, industries, and company size for personalised messaging
    • Use retargeting ads to re-engage website visitors
    • Monitor ad performance and optimise campaigns based on data insights
    • Set up conversion tracking to measure the effectiveness of ads
    • Conduct A/B testing on ad copy and creatives to find the best performers
    • Allocate budget based on channel performance and ROI
    • Assign a dedicated paid advertising specialist to manage and optimise campaigns
seocontent-marketingseo-specialistcontent-managermarketing-teamit-team
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Strategies and tactics for acquiring new customers

  • ⛳️ Strategy 1: Optimise online presence

    • Conduct a comprehensive website audit to identify areas for improvement
    • Implement SEO best practices to improve search engine rankings
    • Create high-quality, targeted content for blogs and social media
    • Utilise pay-per-click (PPC) advertising to drive targeted traffic
    • Optimise website for mobile users to improve user experience
    • Use social media channels to engage with potential customers
    • Implement A/B testing on landing pages to increase conversion rates
    • Leverage Google My Business to enhance local search visibility
    • Collaborate with influencers to reach a broader audience
    • Monitor and analyse website analytics to continuously refine strategies

  • ⛳️ Strategy 2: Host and attend events

    • Organise webinars on topics relevant to your target audience
    • Participate in industry trade shows and conventions
    • Host local meetups or networking events
    • Sponsor events where your target audience is likely to attend
    • Offer free workshops or educational seminars
    • Collaborate with other businesses to co-host events
    • Collect attendee contact information for follow-up marketing
    • Promote events through social media and email marketing
    • Provide exclusive event offers to attendees
    • Analyse event feedback to improve future gatherings

  • ⛳️ Strategy 3: Utilise referral and loyalty programmes

    • Design a customer referral programme with enticing rewards
    • Promote the referral programme through email and social media
    • Create a loyalty programme with tiers and exclusive benefits
    • Use email campaigns to keep customers informed about their rewards
    • Offer double rewards for customers who refer friends during promotional periods
    • Highlight success stories of current loyal customers in marketing materials
    • Use point-of-sale systems to track and manage loyalty points
    • Provide easy and intuitive methods for customers to refer others
    • Regularly review and improve the referral and loyalty programme based on feedback
    • Incentivise employees to encourage customers to join the programmes
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    objectivesstrategiesstrategy-plannerproject-managermarketing-teamdevelopment-team
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    Strategies and tactics for enhancing lead generation and sales

    • ⛳️ Strategy 1: Leverage social media platforms

      • Identify the target audience and the social media platforms they use most frequently
      • Create engaging and high-quality content showcasing design work and client testimonials
      • Utilise social media advertising tools like Facebook Ads to reach a wider audience
      • Engage with followers by responding to comments and messages promptly
      • Collaborate with influencers in the interior design niche for brand exposure
      • Run contests and giveaways to increase engagement and reach
      • Monitor social media analytics to understand what content performs best
      • Set up a content calendar for consistent posting
      • Utilise Instagram and Pinterest for visual showcases of design projects
      • Create targeted ads aimed at specific demographics or interests

    • ⛳️ Strategy 2: Optimise the website for SEO

      • Conduct keyword research to identify terms potential clients search for
      • Incorporate these keywords naturally into website content, including titles and meta descriptions
      • Create a blog with content that educates and informs the target audience about interior design
      • Ensure the website is mobile-friendly and loads quickly
      • Build backlinks by collaborating with related sites and design blogs
      • Utilise local SEO strategies to attract clients in your area
      • Use structured data to enhance search engine listings
      • Update and maintain the Google My Business profile with current information
      • Optimise images with alt text and descriptive filenames
      • Monitor and adjust SEO strategies based on analytics and performance

    • ⛳️ Strategy 3: Implement targeted advertising campaigns

      • Define clear goals and metrics to measure the success of advertising campaigns
      • Utilise Google Ads to target specific keywords related to interior design services
      • Create visually appealing advertisements tailored to the interests of the target audience
      • A/B test different ad copies and visuals to see which perform best
      • Set a realistic advertising budget and monitor spending closely
      • Create remarketing ads to re-engage users who have visited the website
      • Use analytics tools to track the performance and ROI of advertising campaigns
      • Adjust targeting settings based on audience engagement and feedback
      • Integrate high-quality lead capture forms in ads to gather potential client information
      • Collaborate with advertising platforms for advanced strategies and insights
    lead-generationadvertisingmarketing-specialistseo-expertmarketing-teamdesign-team
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    Strategies and tactics for increasing website traffic through content

    • ⛳️ Strategy 1: Optimise existing content for SEO

      • Conduct keyword research to identify high-traffic keywords
      • Update existing blog posts to include selected keywords
      • Optimise meta titles and descriptions for click-through rates
      • Add internal links to relevant pages to improve site structure
      • Improve content readability with subheaders and bullet points
      • Include high-quality external links to reputable sources
      • Enhance multimedia content by adding relevant images and videos
      • Use SEO plugins to analyse and improve overall content score
      • Ensure all alt texts are optimised for target keywords
      • Monitor page performance and make data-driven adjustments

    • ⛳️ Strategy 2: Create new, valuable content

      • Develop a content calendar with topics targeting audience interests
      • Write long-form, in-depth articles that address common queries
      • Create visual content like infographics and slideshows
      • Publish case studies or success stories to demonstrate value
      • Produce regular video content and embed it in blog posts
      • Collaborate with industry experts for guest posts and interviews
      • Ensure all new content is well-optimised for SEO
      • Encourage user-generated content through contests and challenges
      • Refresh content based on seasonality and trending topics
      • Analyse competitor content to identify gaps and opportunities

    • ⛳️ Strategy 3: Promote content across various channels

      • Share new content on all relevant social media platforms
      • Use email newsletters to distribute top-performing content
      • Participate in relevant online communities to share content
      • Utilise paid advertising to boost high-value content
      • Leverage influencer partnerships for wider content reach
      • Encourage employees to share content on their networks
      • Utilise content syndication to reach broader audiences
      • Implement a share button on all content pages
      • Engage users with interactive content like quizzes and polls
      • Monitor and respond to comments on content to boost engagement
    seocontent-promotioncontent-creatorseo-specialistmarketing-teamcontent-development-team
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    Strategies and tactics for increasing YouTube subscribers

    • ⛳️ Strategy 1: Enhance content quality and consistency

      • Upload at least one high-quality video each week
      • Invest in good audio and lighting equipment
      • Conduct detailed research to create engaging and valuable content
      • Create a compelling and consistent video thumbnail style
      • Implement a regular posting schedule to build viewer expectation
      • Use video editing software to polish content before posting
      • Encourage viewers to subscribe at the beginning and end of each video
      • Engage with viewer comments to build a community
      • Analyse viewer feedback to improve future content
      • Collaborate with other content creators to reach a broader audience

    • ⛳️ Strategy 2: Optimise channel and videos for search

      • Research and use relevant keywords in video titles and descriptions
      • Include tags that accurately reflect the video's content
      • Write detailed, keyword-rich video descriptions
      • Create playlists to organise content and keep viewers watching
      • Use an attractive and informative channel trailer to hook new visitors
      • Update channel art to present a professional appearance
      • Fill out the ‘About’ section with relevant keywords and information
      • Utilise closed captions to improve accessibility and SEO
      • Promote videos on social media platforms with appropriate hashtags
      • Monitor YouTube analytics to understand and improve search optimisation

    • ⛳️ Strategy 3: Engage with potential subscribers outside of YouTube

      • Share video links in relevant online communities and forums
      • Create a blog to complement video content and drive traffic to the channel
      • Use email newsletters to inform subscribers of new videos and updates
      • Engage with followers on social media platforms
      • Conduct giveaways or contests to incentivise subscriptions
      • Network with influencers to promote the channel
      • Host live streams to interact with viewers in real-time
      • Attend industry events and conferences to promote the channel
      • Collaborate with sponsorships to reach new audiences
      • Guest post on popular blogs and websites with links to the channel
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    How to track your SEO strategies and tactics

    Having a plan is one thing, sticking to it is another.

    Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

    A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

    More strategies recently published

    We have more templates to help you draft your team goals and OKRs.

    Planning resources

    OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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