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8 strategies and tactics for Influencer Marketing

What is Influencer Marketing strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Influencer Marketing strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Influencer Marketing strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Influencer Marketing strategy examples

You'll find below a list of Influencer Marketing tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for generating more leads via influencer marketing for a B2B SaaS product

  • ⛳️ Strategy 1: Identify and engage with relevant influencers

    • Research and compile a list of influencers in the B2B SaaS space
    • Analyse each influencer’s audience demographics and engagement rates
    • Select influencers who align with your brand values and have substantial reach
    • Initiate contact through personalised emails or messages
    • Offer to provide them with a free trial or demo of your SaaS product
    • Negotiate terms of the partnership, including deliverables and compensation
    • Provide them with marketing materials and key product information
    • Create a custom discount code or offer for their audience
    • Engage regularly with their content to build a stronger relationship
    • Monitor and assess the performance of each influencer partnership

  • ⛳️ Strategy 2: Create collaborative content to showcase your product

    • Brainstorm content ideas that highlight the benefits of your SaaS product
    • Collaborate with influencers to co-create blog posts, case studies, or whitepapers
    • Produce high-quality videos or webinars featuring the influencer using your product
    • Host live Q&A sessions with influencers to answer potential customers' questions
    • Encourage influencers to share behind-the-scenes content of them using your product
    • Share collaborative content across your own social media channels and website
    • Optimise all content for SEO to increase its discoverability
    • Track the performance of each content piece in terms of engagement and lead generation
    • Request testimonials or reviews from influencers to use in your marketing materials
    • Repurpose the best-performing content into different formats to extend its reach

  • ⛳️ Strategy 3: Leverage social media platforms for influencer campaigns

    • Choose social media platforms where your target audience is most active
    • Coordinate with influencers to create sponsored posts or stories
    • Develop a consistent posting schedule for influencer content
    • Use relevant hashtags to increase the visibility of influencer posts
    • Encourage influencers to share user-generated content from their followers
    • Run joint contests or giveaways to boost engagement and attract leads
    • Use paid promotions to amplify the reach of influencer content
    • Monitor social media analytics to measure the success of influencer campaigns
    • Adjust your strategy based on feedback and performance data
    • Maintain ongoing communication with influencers to ensure campaign alignment
influencer-marketinglead-generationinfluencer-managercontent-creatormarketing-teamsocial-media-team
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Strategies and tactics for targeting students and young professionals with content

  • ⛳️ Strategy 1: Build a strong online presence

    • Set up and optimise profiles on multiple social media platforms popular among target audience
    • Create a content calendar to regularly post valuable content
    • Identify and use relevant hashtags to increase content reach
    • Engage with followers through comments and direct messages to build a community
    • Collaborate with other influencers to expand reach and gain credibility
    • Utilise Instagram and Facebook stories for behind-the-scenes and quick tips
    • Create a professional website or blog to centralise content
    • Regularly update bio and profile information to reflect current objectives
    • Run online contests or giveaways to boost engagement
    • Analyse insights and metrics to refine content strategy

  • ⛳️ Strategy 2: Create relatable and valuable content

    • Research trending topics relevant to business, motivation, sales, marketing, and personal branding
    • Post video content such as tutorials, interviews, and motivational talks
    • Share personal stories and experiences to connect with the audience
    • Provide actionable business tips that students and young professionals can implement
    • Design visually appealing graphics and infographics on complex topics
    • Highlight success stories of young entrepreneurs within Purvanchal
    • Use engaging storytelling techniques in content delivery
    • Develop a series of content to build anticipation and regular viewership
    • Host live Q&A sessions to address audience questions and interests
    • Encourage audience participation through polls and feedback requests

  • ⛳️ Strategy 3: Leverage local culture and community aspects

    • Participate in or cover local events and activities relevant to the target audience
    • Feature local businesses and entrepreneurs in your content
    • Utilise local dialects and references when appropriate to create familiar connections
    • Highlight cultural aspects of Purvanchal in content to resonate with the audience
    • Collaborate with local educational institutions to share content
    • Organise community meet-ups or webinars with local professionals
    • Create content around important local events or milestones
    • Engage with local online forums and groups to distribute your content
    • Share success stories of individuals from Purvanchal who have excelled in business
    • Customise content visuals to include local elements and motifs
social-mediacontent-marketingsocial-media-influencercontent-creatormarketing-teamcontent-development-team
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Strategies and tactics for increasing awareness and sales for turkey-based meals

  • ⛳️ Strategy 1: Leverage targeted marketing campaigns

    • Develop video content highlighting the benefits of turkey as a healthy alternative to pork
    • Create tailored advertisements for busy professionals emphasizing quick meal preparation
    • Design social media posts targeting health-conscious consumers reducing red meat intake
    • Collaborate with influencers to reach religious consumers who avoid pork
    • Offer special promotions for new customers trying turkey-based meals
    • Utilize email marketing to showcase turkey's health benefits and quick preparation
    • Segment ads based on consumer budgets for affordable, mid-range, and premium meals
    • Engage with community events to demonstrate easy preparation of turkey meals
    • Develop culturally sensitive marketing campaigns for Muslim consumers
    • Use customer testimonials to build trust and highlight product features and convenience

  • ⛳️ Strategy 2: Enhance product visibility in stores and online

    • Secure prominent shelf space in grocery stores for turkey-based meals
    • Create eye-catching packaging highlighting the health benefits of turkey
    • Offer product sampling in high-traffic stores to encourage trial
    • List products on major online grocery platforms with detailed descriptions
    • Provide recipes and meal ideas on packaging and online to inspire customers
    • Collaborate with retailers to offer in-store promotions and discounts
    • Ensure product availability in stores frequented by target consumers
    • Optimize product listings with keywords for online visibility
    • Implement a customer reviews section on online platforms for feedback
    • Develop partnerships with health and wellness brands for co-promotion

  • ⛳️ Strategy 3: Expand distribution and collaboration channels

    • Identify and partner with meal kit delivery services to include turkey options
    • Collaborate with fitness centers to offer turkey meal samples to members
    • Secure partnerships with health-conscious restaurants for turkey-based menu items
    • Engage with workplace cafeterias to include turkey meals in their offerings
    • Explore collaboration opportunities with dietitians and nutritionists
    • Expand distribution to specialty stores focusing on organic and health foods
    • Target corporate offices for bulk orders of convenient meal options
    • Establish relationships with religious communities for halal turkey promotions
    • Leverage partnerships with cooking shows or recipe blogs showcasing turkey dishes
    • Create a referral program encouraging existing customers to share with friends
targeted-marketingproduct-visibilityinfluencerdietitianmarketing-teamdistribution-team
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Strategies and tactics for growing user base and revenue for Beacons.ai

  • ⛳️ Strategy 1: Leverage social media marketing

    • Create and maintain active profiles on key social media platforms (Instagram, Twitter, TikTok, Facebook)
    • Run targeted social media advertising campaigns to reach content creators and agencies
    • Partner with popular influencers to promote Beacons.ai through sponsored posts
    • Host live Q&A sessions and webinars featuring successful content creators using Beacons.ai
    • Share user testimonials and success stories regularly on social media
    • Create engaging visual content like infographics and short demo videos
    • Utilise hashtags strategically to increase visibility
    • Run social media contests and giveaways to attract new followers
    • Join relevant online groups and communities to share and discuss Beacons.ai
    • Track and analyse social media metrics to refine ongoing strategies

  • ⛳️ Strategy 2: Utilise content marketing

    • Start a blog featuring industry insights, tips, and user success stories
    • Publish case studies highlighting how Beacons.ai benefits content creators and agencies
    • Create in-depth guides and e-books that address key pain points of your target audience
    • Host regular webinars and online events covering relevant topics
    • Produce tutorial videos that showcase Beacons.ai features and how to use them effectively
    • Guest post on well-known industry blogs and publications
    • Develop a newsletter with valuable content and updates to engage current and potential users
    • Promote content through SEO and targeted advertisements
    • Collaborate with industry experts to create co-branded content
    • Monitor content performance and adjust strategy based on engagement metrics

  • ⛳️ Strategy 3: Implement referral and partnership programmes

    • Create a referral programme that rewards users for bringing in new signups
    • Develop an affiliate programme for influencers and agencies
    • Partner with complementary businesses and platforms for co-marketing opportunities
    • Offer special deals and discounts to partners’ audiences
    • Host joint events and webinars with partners to reach a broader audience
    • Collaborate with educational institutions to introduce Beacons.ai to students
    • Sponsor industry events and conferences to increase brand visibility
    • Engage industry influencers as brand ambassadors
    • Create a dedicated partnership management team to nurture relationships
    • Regularly review and optimise referral and partnership programmes based on performance data
marketingpartnershipscontent-creatorinfluencermarketing-teampartnership-management-team
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Strategies and tactics for enhancing Myntra's New Year Sale Strategy

  • ⛳️ Strategy 1: Leverage influencer marketing

    • Identify top fashion influencers whose audience aligns with Myntra's target demographic
    • Negotiate partnerships with influencers for promoting the sale leading up to and during the event
    • Create exclusive discount codes for influencers to share with their followers
    • Collaborate with influencers on Instagram reels and TikTok videos highlighting flash sales items
    • Host live shopping sessions on Myntra's social media with influencers
    • Develop a hashtag campaign encouraging users to share their purchases with influencer endorsements
    • Use influencers to tease upcoming sale events and items to their followers ahead of the sale
    • Measure engagement and sales conversions from influencer-driven traffic
    • Analyse influencer content performance to refine future campaigns
    • Ensure timely and consistent influencer postings throughout the sale period

  • ⛳️ Strategy 2: Implement a personalised recommendation engine

    • Enhance the app's AI algorithms to deliver personalised product suggestions based on user history
    • Create dynamic landing pages that adjust to user preferences during the sale
    • Use push notifications to alert users about tailored deals matching their interests
    • Incorporate a 'trending now' section on the app to showcase popular items
    • Develop a rewards system for users who interact with personalised recommendations
    • Monitor user behaviour to continually refine product suggestions
    • Offer additional incentives for users who purchase from recommended lists
    • Include customer reviews and ratings in recommendation displays to boost confidence
    • Utilise email marketing campaigns highlighting recommended products during the sale
    • Continuously gather feedback to improve the accuracy and effectiveness of recommendations

  • ⛳️ Strategy 3: Create a post-sale engagement initiative

    • Launch a loyalty programme that rewards users for post-sale purchases
    • Host a feedback campaign post-sale offering incentives for completed surveys
    • Introduce a referral programme encouraging users to invite friends with exclusive benefits
    • Offer time-limited discounts or bonus points for future purchases post-sale
    • Develop follow-up email campaigns with curated content based on purchased items
    • Engage users through a social media challenge showcasing post-sale styling ideas with their purchases
    • Organise a post-sale online event where users can interact with fashion experts for style advice
    • Prepare content such as blogs or videos that keep users engaged with the Myntra community
    • Provide exclusive previews or early access to upcoming collections for sale participants
    • Analyse post-sale data to identify key patterns and inform future retention strategies
influencer-marketingpersonalized-recommendationssocial-media-managerdata-analystmarketing-teamcustomer-experience-team
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Strategies and tactics for becoming famous and rich

  • ⛳️ Strategy 1: Build a personal brand

    • Identify your unique traits or talents that set you apart
    • Create a consistent image or theme that represents your brand
    • Engage actively on social media platforms relevant to your niche
    • Collaborate with influencers or brands to expand your reach
    • Regularly produce and share high-quality content
    • Attend networking events and connect with industry leaders
    • Seek media coverage or interviews on popular platforms
    • Monitor your online presence and manage public perceptions
    • Create a personal website to showcase your achievements
    • Continuously refine your brand based on feedback and trends

  • ⛳️ Strategy 2: Monetise your skills and talents

    • Identify marketable skills or talents you possess
    • Develop these skills through training and practice
    • Offer your services or products via online platforms
    • Create multiple revenue streams through diverse offerings
    • Invest in a professional portfolio to attract clients
    • Set competitive pricing based on market research
    • Promote your services through targeted advertising
    • Gather testimonials to build credibility and trust
    • Tap into emerging markets and trends for opportunities
    • Reinvest profits into expanding your business capabilities

  • ⛳️ Strategy 3: Invest and manage wealth wisely

    • Educate yourself on financial management and investment
    • Create a budget to track income and expenses accurately
    • Diversify your investment portfolio to spread risk
    • Consult with a financial advisor for expert guidance
    • Identify passive income opportunities for long-term growth
    • Regularly review and adjust your investment strategy
    • Avoid high-risk investments that could jeopardise wealth
    • Protect your assets with appropriate insurance cover
    • Plan for taxes to maximise after-tax income
    • Set measurable financial goals and milestones to track progress
personal-brandingwealth-managementinfluencerfinancial-advisormarketing-teaminvestment-team
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Strategies and tactics for increasing personal brand awareness

  • ⛳️ Strategy 1: Leverage social media platforms

    • Create and optimise profiles on LinkedIn, Twitter, and Instagram
    • Post regularly with engaging content related to your expertise
    • Interact with followers by responding to comments and messages
    • Join and participate in relevant industry groups
    • Share user-generated content and tag original creators
    • Use relevant hashtags to reach a larger audience
    • Collaborate with influencers or other brands in your niche
    • Conduct polls or Q&A sessions to increase engagement
    • Post behind-the-scenes or personal stories to connect with your audience
    • Analyze social media metrics and adjust strategies accordingly

  • ⛳️ Strategy 2: Create valuable content

    • Start a blog to share insights and knowledge
    • Publish articles on LinkedIn and other relevant platforms
    • Create informative and visually appealing infographics
    • Launch a podcast to discuss industry trends and interview experts
    • Produce video content for YouTube or social media
    • Publish a whitepaper or eBook on a topic of expertise
    • Offer free downloadable resources like templates or checklists
    • Host webinars or online workshops
    • Contribute guest posts to reputable industry blogs
    • Regularly update and repurpose existing content

  • ⛳️ Strategy 3: Network and collaborate

    • Attend industry conferences and events
    • Join professional associations and organisations
    • Reach out to industry leaders for collaborations or interviews
    • Participate in industry forums and discussion boards
    • Offer to speak at industry events or webinars
    • Host or attend local meetups in your niche
    • Collaborate on projects with other professionals in your field
    • Offer mentorship or coaching to up-and-coming professionals
    • Create a mastermind group for mutual growth
    • Consistently follow up and maintain relationships with key contacts
social-mediacontent-creationinfluencercontent-creatormarketingpublic-relations
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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How to track your Influencer Marketing strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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