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10 strategies and tactics for Influencer Marketing

What is Influencer Marketing strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Influencer Marketing strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Influencer Marketing strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Influencer Marketing strategy examples

You'll find below a list of Influencer Marketing tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for generating more leads via influencer marketing for a B2B SaaS product

  • ⛳️ Strategy 1: Identify and engage with relevant influencers

    • Research and compile a list of influencers in the B2B SaaS space
    • Analyse each influencer’s audience demographics and engagement rates
    • Select influencers who align with your brand values and have substantial reach
    • Initiate contact through personalised emails or messages
    • Offer to provide them with a free trial or demo of your SaaS product
    • Negotiate terms of the partnership, including deliverables and compensation
    • Provide them with marketing materials and key product information
    • Create a custom discount code or offer for their audience
    • Engage regularly with their content to build a stronger relationship
    • Monitor and assess the performance of each influencer partnership

  • ⛳️ Strategy 2: Create collaborative content to showcase your product

    • Brainstorm content ideas that highlight the benefits of your SaaS product
    • Collaborate with influencers to co-create blog posts, case studies, or whitepapers
    • Produce high-quality videos or webinars featuring the influencer using your product
    • Host live Q&A sessions with influencers to answer potential customers' questions
    • Encourage influencers to share behind-the-scenes content of them using your product
    • Share collaborative content across your own social media channels and website
    • Optimise all content for SEO to increase its discoverability
    • Track the performance of each content piece in terms of engagement and lead generation
    • Request testimonials or reviews from influencers to use in your marketing materials
    • Repurpose the best-performing content into different formats to extend its reach

  • ⛳️ Strategy 3: Leverage social media platforms for influencer campaigns

    • Choose social media platforms where your target audience is most active
    • Coordinate with influencers to create sponsored posts or stories
    • Develop a consistent posting schedule for influencer content
    • Use relevant hashtags to increase the visibility of influencer posts
    • Encourage influencers to share user-generated content from their followers
    • Run joint contests or giveaways to boost engagement and attract leads
    • Use paid promotions to amplify the reach of influencer content
    • Monitor social media analytics to measure the success of influencer campaigns
    • Adjust your strategy based on feedback and performance data
    • Maintain ongoing communication with influencers to ensure campaign alignment
influencer-marketinglead-generationinfluencer-managercontent-creatormarketing-teamsocial-media-team
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Strategies and tactics for enhancing social media presence for a pet hospital

  • ⛳️ Strategy 1: Create engaging content

    • Develop a content calendar highlighting key pet healthcare topics
    • Post weekly tips on pet care and health
    • Share patient success stories with owner testimonials
    • Create monthly video content featuring veterinarian advice
    • Utilise Instagram stories to showcase day-in-the-life at the hospital
    • Conduct live Q&A sessions with veterinarians
    • Feature employee spotlights to introduce staff
    • Launch interactive polls to gather audience preferences
    • Share user-generated content from pet owners
    • Post behind-the-scenes content of hospital operations

  • ⛳️ Strategy 2: Leverage partnerships with influencers

    • Identify local pet influencers with a substantial following
    • Develop a pitch for collaboration in campaigns
    • Offer free or discounted services in exchange for social media mentions
    • Organise pet health awareness events and invite influencers
    • Collaborate on educational webinars with influencer participation
    • Request influencers to host hospital tours
    • Encourage influencers to partake in clinic visits and share experiences
    • Host giveaways featuring both hospital services and influencer merchandise
    • Collaborate on creating co-branded educational infographics
    • Measure and analyse the reach and engagement of influencer-driven content

  • ⛳️ Strategy 3: Utilise targeted advertising

    • Set clear goals for each advertising campaign
    • Identify the target audience based on demographics and behaviours
    • Create compelling ad copy that resonates with pet owners
    • Design eye-catching visuals highlighting hospital offerings
    • Allocate budget for Facebook and Instagram ads
    • Utilise social media analytics to track ad performance
    • Test different ad formats to compare engagement levels
    • Refine targeting based on response rates and engagement
    • Incorporate call-to-actions that drive appointment bookings
    • Analyse conversion rates to assess return on investment
social-media-marketinginfluencer-partnershipssocial-media-managerdigital-marketing-strategistcontent-creation-teamadvertising-team
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Strategies and tactics for targeting students and young professionals with content

  • ⛳️ Strategy 1: Build a strong online presence

    • Set up and optimise profiles on multiple social media platforms popular among target audience
    • Create a content calendar to regularly post valuable content
    • Identify and use relevant hashtags to increase content reach
    • Engage with followers through comments and direct messages to build a community
    • Collaborate with other influencers to expand reach and gain credibility
    • Utilise Instagram and Facebook stories for behind-the-scenes and quick tips
    • Create a professional website or blog to centralise content
    • Regularly update bio and profile information to reflect current objectives
    • Run online contests or giveaways to boost engagement
    • Analyse insights and metrics to refine content strategy

  • ⛳️ Strategy 2: Create relatable and valuable content

    • Research trending topics relevant to business, motivation, sales, marketing, and personal branding
    • Post video content such as tutorials, interviews, and motivational talks
    • Share personal stories and experiences to connect with the audience
    • Provide actionable business tips that students and young professionals can implement
    • Design visually appealing graphics and infographics on complex topics
    • Highlight success stories of young entrepreneurs within Purvanchal
    • Use engaging storytelling techniques in content delivery
    • Develop a series of content to build anticipation and regular viewership
    • Host live Q&A sessions to address audience questions and interests
    • Encourage audience participation through polls and feedback requests

  • ⛳️ Strategy 3: Leverage local culture and community aspects

    • Participate in or cover local events and activities relevant to the target audience
    • Feature local businesses and entrepreneurs in your content
    • Utilise local dialects and references when appropriate to create familiar connections
    • Highlight cultural aspects of Purvanchal in content to resonate with the audience
    • Collaborate with local educational institutions to share content
    • Organise community meet-ups or webinars with local professionals
    • Create content around important local events or milestones
    • Engage with local online forums and groups to distribute your content
    • Share success stories of individuals from Purvanchal who have excelled in business
    • Customise content visuals to include local elements and motifs
social-mediacontent-marketingsocial-media-influencercontent-creatormarketing-teamcontent-development-team
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Strategies and tactics for marketing a Sri Lanka religious trip

  • ⛳️ Strategy 1: Leverage social media marketing

    • Create engaging content showcasing Sri Lanka's religious sites
    • Run targeted ads on Facebook and Instagram focusing on religious groups
    • Collaborate with travel influencers specialising in religious tourism
    • Use Instagram stories to highlight daily experiences and testimonials
    • Create a Facebook event for the trip and invite relevant groups
    • Use Pinterest to create boards with beautiful images of religious sites
    • Initiate a hashtag campaign encouraging user-generated content
    • Host a Q&A session on Instagram Live discussing trip details
    • Share success stories and experiences from past travellers
    • Use Facebook polls to engage the audience and gauge interest

  • ⛳️ Strategy 2: Establish partnerships with local religious organisations

    • Identify key religious organisations and communities in Sri Lanka
    • Propose mutually beneficial partnerships to promote the trip
    • Create co-branded content to share across partner networks
    • Offer special deals or discounts for partner organisation members
    • Organise joint events or webinars showcasing the trip
    • Invite religious leaders to endorse the trip within their communities
    • Provide educational materials to partners emphasising trip value
    • Distribute flyers and posters in local religious centres
    • Integrate the trip into religious events or celebrations
    • Facilitate direct communication between partners and potential travellers

  • ⛳️ Strategy 3: Enhance website SEO and content marketing

    • Optimise the website with keywords related to religious tourism in Sri Lanka
    • Publish blog posts highlighting the significance of sites to be visited
    • Ensure the website is mobile friendly and easy to navigate
    • Create a FAQ section addressing common questions about the trip
    • Develop detailed itineraries showcasing day-to-day activities
    • Incorporate video testimonials from past participants
    • Set up a newsletter to provide updates and special offers
    • Use Google Ads to target keywords related to religious travel
    • Implement a booking system that is simple and user-friendly
    • Track website analytics to continually improve user experience
religious-tourismsocial-media-marketingmarketing-specialisttravel-influencercontent-creation-teamseo-team
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Strategies and tactics for increasing awareness and sales for turkey-based meals

  • ⛳️ Strategy 1: Leverage targeted marketing campaigns

    • Develop video content highlighting the benefits of turkey as a healthy alternative to pork
    • Create tailored advertisements for busy professionals emphasizing quick meal preparation
    • Design social media posts targeting health-conscious consumers reducing red meat intake
    • Collaborate with influencers to reach religious consumers who avoid pork
    • Offer special promotions for new customers trying turkey-based meals
    • Utilize email marketing to showcase turkey's health benefits and quick preparation
    • Segment ads based on consumer budgets for affordable, mid-range, and premium meals
    • Engage with community events to demonstrate easy preparation of turkey meals
    • Develop culturally sensitive marketing campaigns for Muslim consumers
    • Use customer testimonials to build trust and highlight product features and convenience

  • ⛳️ Strategy 2: Enhance product visibility in stores and online

    • Secure prominent shelf space in grocery stores for turkey-based meals
    • Create eye-catching packaging highlighting the health benefits of turkey
    • Offer product sampling in high-traffic stores to encourage trial
    • List products on major online grocery platforms with detailed descriptions
    • Provide recipes and meal ideas on packaging and online to inspire customers
    • Collaborate with retailers to offer in-store promotions and discounts
    • Ensure product availability in stores frequented by target consumers
    • Optimize product listings with keywords for online visibility
    • Implement a customer reviews section on online platforms for feedback
    • Develop partnerships with health and wellness brands for co-promotion

  • ⛳️ Strategy 3: Expand distribution and collaboration channels

    • Identify and partner with meal kit delivery services to include turkey options
    • Collaborate with fitness centers to offer turkey meal samples to members
    • Secure partnerships with health-conscious restaurants for turkey-based menu items
    • Engage with workplace cafeterias to include turkey meals in their offerings
    • Explore collaboration opportunities with dietitians and nutritionists
    • Expand distribution to specialty stores focusing on organic and health foods
    • Target corporate offices for bulk orders of convenient meal options
    • Establish relationships with religious communities for halal turkey promotions
    • Leverage partnerships with cooking shows or recipe blogs showcasing turkey dishes
    • Create a referral program encouraging existing customers to share with friends
targeted-marketingproduct-visibilityinfluencerdietitianmarketing-teamdistribution-team
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Strategies and tactics for growing user base and revenue for Beacons.ai

  • ⛳️ Strategy 1: Leverage social media marketing

    • Create and maintain active profiles on key social media platforms (Instagram, Twitter, TikTok, Facebook)
    • Run targeted social media advertising campaigns to reach content creators and agencies
    • Partner with popular influencers to promote Beacons.ai through sponsored posts
    • Host live Q&A sessions and webinars featuring successful content creators using Beacons.ai
    • Share user testimonials and success stories regularly on social media
    • Create engaging visual content like infographics and short demo videos
    • Utilise hashtags strategically to increase visibility
    • Run social media contests and giveaways to attract new followers
    • Join relevant online groups and communities to share and discuss Beacons.ai
    • Track and analyse social media metrics to refine ongoing strategies

  • ⛳️ Strategy 2: Utilise content marketing

    • Start a blog featuring industry insights, tips, and user success stories
    • Publish case studies highlighting how Beacons.ai benefits content creators and agencies
    • Create in-depth guides and e-books that address key pain points of your target audience
    • Host regular webinars and online events covering relevant topics
    • Produce tutorial videos that showcase Beacons.ai features and how to use them effectively
    • Guest post on well-known industry blogs and publications
    • Develop a newsletter with valuable content and updates to engage current and potential users
    • Promote content through SEO and targeted advertisements
    • Collaborate with industry experts to create co-branded content
    • Monitor content performance and adjust strategy based on engagement metrics

  • ⛳️ Strategy 3: Implement referral and partnership programmes

    • Create a referral programme that rewards users for bringing in new signups
    • Develop an affiliate programme for influencers and agencies
    • Partner with complementary businesses and platforms for co-marketing opportunities
    • Offer special deals and discounts to partners’ audiences
    • Host joint events and webinars with partners to reach a broader audience
    • Collaborate with educational institutions to introduce Beacons.ai to students
    • Sponsor industry events and conferences to increase brand visibility
    • Engage industry influencers as brand ambassadors
    • Create a dedicated partnership management team to nurture relationships
    • Regularly review and optimise referral and partnership programmes based on performance data
marketingpartnershipscontent-creatorinfluencermarketing-teampartnership-management-team
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Strategies and tactics for enhancing Myntra's New Year Sale Strategy

  • ⛳️ Strategy 1: Leverage influencer marketing

    • Identify top fashion influencers whose audience aligns with Myntra's target demographic
    • Negotiate partnerships with influencers for promoting the sale leading up to and during the event
    • Create exclusive discount codes for influencers to share with their followers
    • Collaborate with influencers on Instagram reels and TikTok videos highlighting flash sales items
    • Host live shopping sessions on Myntra's social media with influencers
    • Develop a hashtag campaign encouraging users to share their purchases with influencer endorsements
    • Use influencers to tease upcoming sale events and items to their followers ahead of the sale
    • Measure engagement and sales conversions from influencer-driven traffic
    • Analyse influencer content performance to refine future campaigns
    • Ensure timely and consistent influencer postings throughout the sale period

  • ⛳️ Strategy 2: Implement a personalised recommendation engine

    • Enhance the app's AI algorithms to deliver personalised product suggestions based on user history
    • Create dynamic landing pages that adjust to user preferences during the sale
    • Use push notifications to alert users about tailored deals matching their interests
    • Incorporate a 'trending now' section on the app to showcase popular items
    • Develop a rewards system for users who interact with personalised recommendations
    • Monitor user behaviour to continually refine product suggestions
    • Offer additional incentives for users who purchase from recommended lists
    • Include customer reviews and ratings in recommendation displays to boost confidence
    • Utilise email marketing campaigns highlighting recommended products during the sale
    • Continuously gather feedback to improve the accuracy and effectiveness of recommendations

  • ⛳️ Strategy 3: Create a post-sale engagement initiative

    • Launch a loyalty programme that rewards users for post-sale purchases
    • Host a feedback campaign post-sale offering incentives for completed surveys
    • Introduce a referral programme encouraging users to invite friends with exclusive benefits
    • Offer time-limited discounts or bonus points for future purchases post-sale
    • Develop follow-up email campaigns with curated content based on purchased items
    • Engage users through a social media challenge showcasing post-sale styling ideas with their purchases
    • Organise a post-sale online event where users can interact with fashion experts for style advice
    • Prepare content such as blogs or videos that keep users engaged with the Myntra community
    • Provide exclusive previews or early access to upcoming collections for sale participants
    • Analyse post-sale data to identify key patterns and inform future retention strategies
influencer-marketingpersonalized-recommendationssocial-media-managerdata-analystmarketing-teamcustomer-experience-team
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Strategies and tactics for establishing Hairfall Reduction Credentials for Bajaj Almond Drops Hair Oil

  • ⛳️ Strategy 1: Create a focused hairfall reduction campaign

    • Develop a marketing campaign focused on hairfall reduction benefits
    • Utilise testimonials from satisfied customers who experienced reduced hairfall
    • Partner with influencers who have strong credibility in the hair care industry
    • Run digital advertisements emphasising the science behind hairfall reduction with almond oil
    • Create and distribute educational content on website and social media explaining how the oil reduces hairfall
    • Conduct a clinical study to provide data supporting hairfall reduction claims
    • Offer free hair health assessments at major retail stores using Bajaj Almond Drops
    • Leverage user-generated content to showcase real results from customers
    • Promote a limited-time trial offer to encourage product trials
    • Collaborate with beauty magazines for sponsored content on hairfall reduction

  • ⛳️ Strategy 2: Develop meaningful emotional connections

    • Identify and emphasise a core emotional benefit such as confidence through healthy hair
    • Create storytelling content that reflects personal transformation thanks to healthy, reduced hairfall
    • Launch a 'Celebrate your natural beauty' campaign integrating hairfall reduction
    • Partner with mental health or confidence coaches to co-create content about self-esteem and hair health
    • Encourage customers to share their personal stories of renewed confidence after hairfall reduction
    • Organise community events focusing on hair wellness and self-confidence
    • Create an aspirational brand ambassador programme for consumers with compelling stories
    • Showcase before-and-after transformations of consumers to highlight emotional impact
    • Run social media challenges where users share their confidence stories using the hashtag #ConfidenceWithAlmond
    • Develop adverts focusing on how good hair and reduced hairfall lead to higher self-esteem

  • ⛳️ Strategy 3: Innovate product and brand experience

    • Introduce a new product variant specifically designed for hairfall reduction with added ingredients
    • Enhance the existing packaging to include hairfall reduction claims visibly
    • Implement a loyalty programme offering a rebate on purchases after proven hair health improvement
    • Create special limited edition packaging exploring the theme of transformation and empowerment
    • Provide in-pack samples for deep conditioning treatments targeting hairfall reduction
    • Host virtual masterclasses with hair experts outlining effective use of almond oil for reducing hairfall
    • Develop a digital tool or app that tracks hair health improvement and offers personalised tips
    • Engage consumers in product co-creation to understand needs and preferences better
    • Set up a direct line for customer service focused on hair concerns and product queries
    • Ensure consistent messaging across all touchpoints emphasizing both non-sticky benefits and hairfall reduction
hairfall-reductionemotional-connectioninfluencerbrand-ambassadormarketing-teamproduct-development-team
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Strategies and tactics for becoming famous and rich

  • ⛳️ Strategy 1: Build a personal brand

    • Identify your unique traits or talents that set you apart
    • Create a consistent image or theme that represents your brand
    • Engage actively on social media platforms relevant to your niche
    • Collaborate with influencers or brands to expand your reach
    • Regularly produce and share high-quality content
    • Attend networking events and connect with industry leaders
    • Seek media coverage or interviews on popular platforms
    • Monitor your online presence and manage public perceptions
    • Create a personal website to showcase your achievements
    • Continuously refine your brand based on feedback and trends

  • ⛳️ Strategy 2: Monetise your skills and talents

    • Identify marketable skills or talents you possess
    • Develop these skills through training and practice
    • Offer your services or products via online platforms
    • Create multiple revenue streams through diverse offerings
    • Invest in a professional portfolio to attract clients
    • Set competitive pricing based on market research
    • Promote your services through targeted advertising
    • Gather testimonials to build credibility and trust
    • Tap into emerging markets and trends for opportunities
    • Reinvest profits into expanding your business capabilities

  • ⛳️ Strategy 3: Invest and manage wealth wisely

    • Educate yourself on financial management and investment
    • Create a budget to track income and expenses accurately
    • Diversify your investment portfolio to spread risk
    • Consult with a financial advisor for expert guidance
    • Identify passive income opportunities for long-term growth
    • Regularly review and adjust your investment strategy
    • Avoid high-risk investments that could jeopardise wealth
    • Protect your assets with appropriate insurance cover
    • Plan for taxes to maximise after-tax income
    • Set measurable financial goals and milestones to track progress
personal-brandingwealth-managementinfluencerfinancial-advisormarketing-teaminvestment-team
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Strategies and tactics for promoting GO FESTA chocolate to mass people

  • ⛳️ Strategy 1: Leverage social media platforms

    • Identify target demographics on social media platforms
    • Create engaging content that highlights GO FESTA flavours and ingredients
    • Collaborate with influencers to reach a wider audience
    • Run targeted advertising campaigns on platforms like Facebook and Instagram
    • Host a giveaway or contest to increase engagement
    • Utilise user-generated content to foster community interaction
    • Employ hashtags to increase content visibility
    • Monitor social media trends and participate actively
    • Schedule regular posts at optimal times
    • Track metrics and adjust strategies based on insights

  • ⛳️ Strategy 2: Establish partnerships with retail chains

    • Research potential retail partners that align with the brand
    • Negotiate product placements in high-traffic areas within stores
    • Create exclusive deals or promotions in partnership with retailers
    • Develop compelling in-store display units to attract attention
    • Organise sampling events in key locations
    • Train retail staff to effectively communicate product benefits
    • Implement point-of-sale marketing materials
    • Monitor inventory levels to ensure consistent stock availability
    • Collect feedback from retail partners and customers
    • Evaluate sales data to refine in-store strategies

  • ⛳️ Strategy 3: Engage in community events and sponsorships

    • Identify local events that attract target demographics
    • Negotiate sponsorships to increase brand visibility
    • Set up booths or stalls at events to distribute samples
    • Collaborate with event organisers for branded giveaways
    • Position GO FESTA chocolate as a premium product through curated tastings
    • Develop interactive experiences around chocolate at events
    • Utilise branded materials at event locations
    • Establish partnerships with local businesses for cross-promotions
    • Gather customer feedback during events to improve future marketing
    • Create a follow-up plan to maintain engagement post-event
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How to track your Influencer Marketing strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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