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10 strategies and tactics for Social Media Manager

What is Social Media Manager strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Social Media Manager strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Social Media Manager strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Social Media Manager strategy examples

You'll find below a list of Social Media Manager tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for improving social media reach

  • ⛳️ Strategy 1: Optimise content and posting schedule

    • Analyse engagement data to determine optimal posting times
    • Develop a content calendar to maintain consistency
    • Tailor content for each social media platform
    • Utilise high-quality images and videos to enhance posts
    • Employ relevant hashtags to increase discoverability
    • Post a mix of content types, such as infographics, articles, and videos
    • Engage with your audience through comments, likes, and shares
    • Update and refine profile bios and links
    • Leverage trending topics and events
    • Use analytics tools to monitor and adjust strategies

  • ⛳️ Strategy 2: Collaborate with influencers and brands

    • Identify influencers whose audience aligns with your target market
    • Reach out to influencers with a personalised pitch
    • Develop mutually beneficial collaboration agreements
    • Create co-branded content such as giveaways or challenges
    • Feature influencers in takeovers or guest posts
    • Collaborate with complementary brands for cross-promotion
    • Plan joint campaigns with clear objectives and key performance indicators
    • Monitor influencer marketing campaign performance
    • Collect and analyse audience feedback on collaborations
    • Adjust future collaborations based on insights and results

  • ⛳️ Strategy 3: Utilise paid advertising and promotions

    • Determine the budget for social media advertising
    • Identify the target audience based on demographics, interests, and behaviours
    • Set clear objectives for advertising campaigns
    • Create compelling ad creatives with eye-catching visuals and copy
    • Choose the right social media platforms for paid campaigns
    • Run A/B tests to determine the most effective ads
    • Monitor ad performance and adjust targeting as necessary
    • Use retargeting ads to reach users who have interacted with your content before
    • Analyse conversion rates and return on investment
    • Refine future advertising strategies based on performance data
social-mediaengagementsocial-media-managercontent-creatormarketing-teamanalytics-team
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Strategies and tactics for enhancing business communication through social networks

  • ⛳️ Strategy 1: Develop a consistent brand voice

    • Identify the core values and mission of your business
    • Create a style guide for social media communications
    • Train your team on the style guide and brand voice
    • Regularly audit social media posts for consistency
    • Use consistent visuals and logos across platforms
    • Align social media campaigns with business goals
    • Establish a cohesive tone and language
    • Engage with followers using the same voice
    • Monitor brand mentions and respond consistently
    • Review and update the style guide periodically

  • ⛳️ Strategy 2: Leverage social media analytics

    • Set measurable goals for social media communication
    • Use analytics tools to track engagement and reach
    • Analyse which types of posts generate the most interaction
    • Adjust strategies based on analytics feedback
    • Monitor competitor activities and benchmark your performance
    • Create regular reports to review progress
    • Identify peak times for audience engagement
    • Use data to personalise communication efforts
    • Track social media marketing ROI
    • Stay updated on latest analytics tools and updates

  • ⛳️ Strategy 3: Engage and interact with your audience

    • Respond promptly to comments and messages
    • Create interactive posts like polls and Q&A sessions
    • Host live sessions to facilitate real-time engagement
    • Share user-generated content to foster community
    • Use hashtags to increase discoverability
    • Create tailored content for your audience's interests
    • Run social media contests to boost engagement
    • Collaborate with influencers in your industry
    • Encourage feedback and reviews from your customers
    • Regularly update and refresh your content strategy
brand-voicesocial-media-analyticssocial-media-managerdata-analystmarketing-teamcustomer-service-team
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Strategies and tactics for generating leads on social media

  • ⛳️ Strategy 1: Optimise your Facebook presence

    • Create a compelling Facebook business page with complete and accurate information
    • Develop engaging and regular content tailored to your target audience
    • Utilise Facebook ads to specifically target potential leads
    • Engage with your audience through comments and messages promptly
    • Host Facebook live sessions to connect directly with your audience
    • Post customer testimonials and success stories regularly
    • Incorporate call-to-action buttons on your page and posts
    • Analyse Facebook insights regularly to understand audience behaviour
    • Share value-driven content like tips and insights specific to your industry
    • Run contests or giveaways to increase engagement

  • ⛳️ Strategy 2: Leverage multi-platform marketing

    • Identify and engage with other social media platforms where your audience is active
    • Repurpose successful Facebook content for other platforms like Instagram and Twitter
    • Utilise LinkedIn for B2B lead generation by joining relevant groups
    • Regularly schedule posts across platforms using a social media management tool
    • Engage with influencer collaborations to reach a wider audience
    • Create a content calendar that integrates all platforms
    • Implement hashtags strategies relevant to each platform
    • Host social media challenges that encourage sharing and tagging
    • Promote cross-platform sharing by adding links to other social media accounts
    • Monitor and analyse engagement metrics on each platform to adjust strategy

  • ⛳️ Strategy 3: Develop a lead capture strategy

    • Design and share lead magnets like ebooks or free consultations
    • Create dedicated landing pages for lead capture from social media
    • Implement a chatbot on Facebook to guide potential leads
    • Offer exclusive content to social media followers for providing contact details
    • Set up Facebook Pixel to retarget people who have shown interest
    • Collaborate with industry partners for co-branded promotions
    • Utilise Facebook groups as a platform for community building and lead generation
    • Regularly test and optimise call-to-action and landing page designs
    • Track the journey of the leads from social media to conversion
    • Follow-up with leads using personalised email campaigns
lead-generationsocial-media-marketingsocial-media-managercontent-strategistmarketing-teamdigital-engagement-team
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Strategies and tactics for implementing a social media strategy for 2025

  • ⛳️ Strategy 1: Enhance brand awareness

    • Identify key social media platforms relevant to the target audience
    • Develop a consistent posting schedule to maintain regular audience engagement
    • Create branded content that highlights the fund's mission and initiatives
    • Collaborate with influencers in the energy sector to expand reach
    • Use sponsored posts to increase visibility among target demographics
    • Engage in social listening to respond to audience mentions and trends
    • Leverage topical events and holidays to create relevant content
    • Implement a hashtag strategy for more discoverability
    • Measure brand awareness with metrics such as reach and impressions
    • Adjust strategies based on quarterly brand awareness performance reviews

  • ⛳️ Strategy 2: Increase audience engagement

    • Create interactive content such as polls, quizzes, and Q&A sessions
    • Host live sessions to provide real-time interaction opportunities
    • Respond promptly to comments and messages to foster community
    • Run contests and giveaways to encourage participation
    • Utilise user-generated content to boost audience involvement
    • Craft engaging stories focusing on the impact of the fund's projects
    • Implement feedback loops through surveys and direct interactions
    • Use analytics tools to track and improve engagement rates
    • Share success stories and testimonials to connect with the audience
    • Review and revise engagement tactics quarterly to enhance results

  • ⛳️ Strategy 3: Drive website traffic and lead generation

    • Include compelling call-to-actions in social media posts
    • Share links to in-depth articles and blog posts hosted on the website
    • Promote downloadable resources such as reports or whitepapers
    • Use engaging visuals and videos to increase click-through rates
    • Set up social media ad campaigns targeting specific audience segments
    • Leverage lead generation tools like Facebook Lead Ads
    • Offer exclusive insights or previews to encourage sign-ups
    • Track website traffic sources using analytics to refine strategies
    • Collaborate with partners to co-promote content for mutual benefit
    • Evaluate lead generation KPIs monthly and adjust as necessary
social-mediaengagementsocial-media-managercontent-creatormarketing-teamanalytics-team
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Strategies and tactics for growing Ghumakkad Gurus through social media marketing

  • ⛳️ Strategy 1: Create engaging content consistently

    • Post at least three times a week on Instagram with high-quality images of treks and trips
    • Share stories daily showcasing behind-the-scenes activities and customer testimonials
    • Use a consistent brand aesthetic and colour palette in all visuals
    • Create reels and videos highlighting journey moments and customer experiences
    • Collaborate with local influencers and bloggers to reach a wider audience
    • Host monthly themed photo contests encouraging followers to post pictures from your trips
    • Use Instagram analytics to understand what type of content performs best
    • Develop captivating captions that tell a story or offer value
    • Schedule posts at times of high user activity to increase engagement
    • Utilise relevant hashtags to increase discoverability

  • ⛳️ Strategy 2: Engage with the community

    • Respond to comments and messages promptly to foster a connection
    • Follow and interact with accounts related to travel and adventure
    • Join and participate in relevant online travel community chats and forums
    • Organise Instagram live sessions where viewers can ask questions about trips
    • Feature user-generated content from customers who have previously traveled with you
    • Leave meaningful comments on potential customers' travel posts
    • Create polls and questions in Instagram stories to engage followers
    • Send personalised thank you messages to new followers
    • Create a branded hashtag and encourage followers to use it
    • Invite followers to contribute content that can be featured on your page

  • ⛳️ Strategy 3: Implement promotional strategies

    • Offer limited-time discounts or early bird deals for followers
    • Provide referral discounts to encourage word-of-mouth marketing
    • Run a giveaway campaign with a travel package prize to increase visibility
    • Collaborate with travel influencers for shoutouts and promotions
    • Create highlight reels of different destinations to spark interest
    • Set up Facebook and Instagram ads targeting adventure travel enthusiasts
    • Track and retarget visitors to your website using social media adverts
    • Launch a countdown campaign leading up to new trek announcements
    • Feature testimonials from past customers as part of your promotional content
    • Update bio links regularly to promote current trips or blog posts
social-media-marketingengagementcontent-creatorsocial-media-managermarketing-teamcustomer-engagement-team
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Strategies and tactics for growing on social media for holistic health and natural nutrition

  • ⛳️ Strategy 1: Create high-quality content

    • Research trending topics in holistic health and natural nutrition
    • Create an editorial calendar to plan content in advance
    • Use high-quality images and videos to accompany your posts
    • Write informative and engaging captions
    • Incorporate different content formats like photos, videos, infographics, and text posts
    • Collaborate with graphic designers to create visually appealing posts
    • Share personal stories or client testimonials to build authenticity
    • Regularly post educational content like tips, recipes, and health advice
    • Analyse the performance of your content to see what works best
    • Stay consistent with your content strategy and posting schedule

  • ⛳️ Strategy 2: Engage with your audience

    • Respond to comments and messages promptly
    • Ask questions and encourage discussions in your posts
    • Host live Q&A sessions or webinars on holistic health topics
    • Participate in relevant online communities and forums
    • Run polls and surveys to understand your audience's needs
    • Feature user-generated content to build community
    • Create challenges or contests to increase engagement
    • Thank and acknowledge your followers regularly
    • Monitor and engage with industry hashtags
    • Utilise social media listening tools to track and respond to mentions

  • ⛳️ Strategy 3: Collaborate and network

    • Identify and reach out to influencers in the holistic health and natural nutrition space
    • Collaborate with other content creators or brands for joint content
    • Participate in online events and webinars as a guest speaker or panellist
    • Offer to write guest posts for popular blogs or websites in your niche
    • Build relationships with other professionals in the holistic health industry
    • Cross-promote with other social media accounts or blogs
    • Join professional associations related to holistic health and natural nutrition
    • Sponsor or participate in relevant local events and workshops
    • Leverage LinkedIn to connect with like-minded professionals
    • Share and comment on content from influencers and thought leaders in your field
social-mediaholistic-healthcontent-creatorsocial-media-managermarketing-teamdesign-team
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Strategies and tactics for expanding customer reach

  • ⛳️ Strategy 1: Leverage social media advertising

    • Identify target audience demographics and interests
    • Create visually appealing ads highlighting top-selling products
    • Utilise platforms with high user engagement like Instagram and Facebook
    • Set a daily budget for social media ad spend
    • Use A/B testing to compare different ad designs and texts
    • Engage with comments and messages on social media ads
    • Utilise retargeting ads for users who visited but did not purchase
    • Track and analyse ad performance metrics weekly
    • Adjust ad targeting based on performance data
    • Extend reach by collaborating with micro-influencers

  • ⛳️ Strategy 2: Enhance search engine optimisation (SEO)

    • Conduct keyword research focusing on relevant search terms
    • Update product descriptions with targeted keywords
    • Optimise the website's meta tags and image alt texts
    • Ensure the website is mobile-friendly and fast-loading
    • Publish weekly blog posts related to print-on-demand topics
    • Build backlinks by guest posting on related blogs
    • Monitor website's SEO performance using analytics tools
    • Use local SEO tactics to target local customers
    • Create and submit a sitemap to Google
    • Regularly update site content to maintain search engine ranking

  • ⛳️ Strategy 3: Utilise email marketing campaigns

    • Build a customer email list through website sign-ups
    • Segment email list based on customer behaviour and preferences
    • Design an engaging welcome email series for new subscribers
    • Send personalised product recommendations based on browsing history
    • Offer exclusive discounts and promotions to email subscribers
    • Create visually appealing and mobile-friendly email templates
    • Analyse open and click-through rates of email campaigns
    • Use A/B testing to optimise email subject lines and content
    • Schedule consistent email sends, at least twice a week
    • Incorporate clear call-to-action buttons in every email
social-mediaseosocial-media-managerseo-specialistmarketing-teamdigital-strategy-team
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Strategies and tactics for increasing online insurance sales

  • ⛳️ Strategy 1: Leverage content marketing

    • Create a blog series addressing common insurance questions
    • Develop an FAQ video series targeting potential customer concerns
    • Write case studies about real-life scenarios with your insurance solutions
    • Develop a newsletter with tips and valuable insights on insurance
    • Optimise all content for SEO with relevant keywords
    • Promote content through social media channels
    • Engage with followers by responding to comments and questions on social media
    • Collaborate with other financial bloggers for guest posts
    • Create infographics summarising industry data and trends
    • Utilise gated content to capture leads, like ebooks or whitepapers

  • ⛳️ Strategy 2: Optimising digital advertising

    • Implement targeted Google Ads campaigns with tailored messaging
    • Utilise Facebook Ads Manager to reach specific demographics
    • A/B test different ad creatives to identify high-performing versions
    • Set up conversion tracking to measure ad campaign effectiveness
    • Adjust bidding strategies based on performance metrics
    • Use retargeting ads to win back hesitant leads
    • Employ geographical targeting for areas with high demand
    • Review and adapt ad copy based on market trends and customer feedback
    • Explore partnerships for promotional ads on relevant websites
    • Allocate budget based on performance, divesting from low ROI campaigns

  • ⛳️ Strategy 3: Enhance social media presence

    • Develop a content calendar for consistent posting
    • Utilise Instagram and Facebook Stories for real-time engagement
    • Host live Q&A sessions about insurance on platforms like Facebook or Instagram
    • Share customer testimonials and success stories
    • Run social media contests or giveaways to increase engagement
    • Collaborate with influencers in the financial space
    • Join relevant groups or forums to engage in discussions
    • Track social media analytics to optimise for engagement
    • Create shareable content like memes or quotes with insurance-related themes
    • Utilise LinkedIn for professional networking and content sharing
insurance-marketingdigital-salescontent-creatorsocial-media-managermarketing-teamsocial-media-team
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How to track your Social Media Manager strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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