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10 strategies and tactics for Social Media Manager

What is Social Media Manager strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Social Media Manager strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Social Media Manager strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Social Media Manager strategy examples

You'll find below a list of Social Media Manager tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for improving social media reach

  • ⛳️ Strategy 1: Optimise content and posting schedule

    • Analyse engagement data to determine optimal posting times
    • Develop a content calendar to maintain consistency
    • Tailor content for each social media platform
    • Utilise high-quality images and videos to enhance posts
    • Employ relevant hashtags to increase discoverability
    • Post a mix of content types, such as infographics, articles, and videos
    • Engage with your audience through comments, likes, and shares
    • Update and refine profile bios and links
    • Leverage trending topics and events
    • Use analytics tools to monitor and adjust strategies

  • ⛳️ Strategy 2: Collaborate with influencers and brands

    • Identify influencers whose audience aligns with your target market
    • Reach out to influencers with a personalised pitch
    • Develop mutually beneficial collaboration agreements
    • Create co-branded content such as giveaways or challenges
    • Feature influencers in takeovers or guest posts
    • Collaborate with complementary brands for cross-promotion
    • Plan joint campaigns with clear objectives and key performance indicators
    • Monitor influencer marketing campaign performance
    • Collect and analyse audience feedback on collaborations
    • Adjust future collaborations based on insights and results

  • ⛳️ Strategy 3: Utilise paid advertising and promotions

    • Determine the budget for social media advertising
    • Identify the target audience based on demographics, interests, and behaviours
    • Set clear objectives for advertising campaigns
    • Create compelling ad creatives with eye-catching visuals and copy
    • Choose the right social media platforms for paid campaigns
    • Run A/B tests to determine the most effective ads
    • Monitor ad performance and adjust targeting as necessary
    • Use retargeting ads to reach users who have interacted with your content before
    • Analyse conversion rates and return on investment
    • Refine future advertising strategies based on performance data
social-mediaengagementsocial-media-managercontent-creatormarketing-teamanalytics-team
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Strategies and tactics for enhancing business communication through social networks

  • ⛳️ Strategy 1: Develop a consistent brand voice

    • Identify the core values and mission of your business
    • Create a style guide for social media communications
    • Train your team on the style guide and brand voice
    • Regularly audit social media posts for consistency
    • Use consistent visuals and logos across platforms
    • Align social media campaigns with business goals
    • Establish a cohesive tone and language
    • Engage with followers using the same voice
    • Monitor brand mentions and respond consistently
    • Review and update the style guide periodically

  • ⛳️ Strategy 2: Leverage social media analytics

    • Set measurable goals for social media communication
    • Use analytics tools to track engagement and reach
    • Analyse which types of posts generate the most interaction
    • Adjust strategies based on analytics feedback
    • Monitor competitor activities and benchmark your performance
    • Create regular reports to review progress
    • Identify peak times for audience engagement
    • Use data to personalise communication efforts
    • Track social media marketing ROI
    • Stay updated on latest analytics tools and updates

  • ⛳️ Strategy 3: Engage and interact with your audience

    • Respond promptly to comments and messages
    • Create interactive posts like polls and Q&A sessions
    • Host live sessions to facilitate real-time engagement
    • Share user-generated content to foster community
    • Use hashtags to increase discoverability
    • Create tailored content for your audience's interests
    • Run social media contests to boost engagement
    • Collaborate with influencers in your industry
    • Encourage feedback and reviews from your customers
    • Regularly update and refresh your content strategy
brand-voicesocial-media-analyticssocial-media-managerdata-analystmarketing-teamcustomer-service-team
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Strategies and tactics for generating leads on social media

  • ⛳️ Strategy 1: Optimise your Facebook presence

    • Create a compelling Facebook business page with complete and accurate information
    • Develop engaging and regular content tailored to your target audience
    • Utilise Facebook ads to specifically target potential leads
    • Engage with your audience through comments and messages promptly
    • Host Facebook live sessions to connect directly with your audience
    • Post customer testimonials and success stories regularly
    • Incorporate call-to-action buttons on your page and posts
    • Analyse Facebook insights regularly to understand audience behaviour
    • Share value-driven content like tips and insights specific to your industry
    • Run contests or giveaways to increase engagement

  • ⛳️ Strategy 2: Leverage multi-platform marketing

    • Identify and engage with other social media platforms where your audience is active
    • Repurpose successful Facebook content for other platforms like Instagram and Twitter
    • Utilise LinkedIn for B2B lead generation by joining relevant groups
    • Regularly schedule posts across platforms using a social media management tool
    • Engage with influencer collaborations to reach a wider audience
    • Create a content calendar that integrates all platforms
    • Implement hashtags strategies relevant to each platform
    • Host social media challenges that encourage sharing and tagging
    • Promote cross-platform sharing by adding links to other social media accounts
    • Monitor and analyse engagement metrics on each platform to adjust strategy

  • ⛳️ Strategy 3: Develop a lead capture strategy

    • Design and share lead magnets like ebooks or free consultations
    • Create dedicated landing pages for lead capture from social media
    • Implement a chatbot on Facebook to guide potential leads
    • Offer exclusive content to social media followers for providing contact details
    • Set up Facebook Pixel to retarget people who have shown interest
    • Collaborate with industry partners for co-branded promotions
    • Utilise Facebook groups as a platform for community building and lead generation
    • Regularly test and optimise call-to-action and landing page designs
    • Track the journey of the leads from social media to conversion
    • Follow-up with leads using personalised email campaigns
lead-generationsocial-media-marketingsocial-media-managercontent-strategistmarketing-teamdigital-engagement-team
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Strategies and tactics for growing on social media for holistic health and natural nutrition

  • ⛳️ Strategy 1: Create high-quality content

    • Research trending topics in holistic health and natural nutrition
    • Create an editorial calendar to plan content in advance
    • Use high-quality images and videos to accompany your posts
    • Write informative and engaging captions
    • Incorporate different content formats like photos, videos, infographics, and text posts
    • Collaborate with graphic designers to create visually appealing posts
    • Share personal stories or client testimonials to build authenticity
    • Regularly post educational content like tips, recipes, and health advice
    • Analyse the performance of your content to see what works best
    • Stay consistent with your content strategy and posting schedule

  • ⛳️ Strategy 2: Engage with your audience

    • Respond to comments and messages promptly
    • Ask questions and encourage discussions in your posts
    • Host live Q&A sessions or webinars on holistic health topics
    • Participate in relevant online communities and forums
    • Run polls and surveys to understand your audience's needs
    • Feature user-generated content to build community
    • Create challenges or contests to increase engagement
    • Thank and acknowledge your followers regularly
    • Monitor and engage with industry hashtags
    • Utilise social media listening tools to track and respond to mentions

  • ⛳️ Strategy 3: Collaborate and network

    • Identify and reach out to influencers in the holistic health and natural nutrition space
    • Collaborate with other content creators or brands for joint content
    • Participate in online events and webinars as a guest speaker or panellist
    • Offer to write guest posts for popular blogs or websites in your niche
    • Build relationships with other professionals in the holistic health industry
    • Cross-promote with other social media accounts or blogs
    • Join professional associations related to holistic health and natural nutrition
    • Sponsor or participate in relevant local events and workshops
    • Leverage LinkedIn to connect with like-minded professionals
    • Share and comment on content from influencers and thought leaders in your field
social-mediaholistic-healthcontent-creatorsocial-media-managermarketing-teamdesign-team
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Strategies and tactics for increasing online insurance sales

  • ⛳️ Strategy 1: Leverage content marketing

    • Create a blog series addressing common insurance questions
    • Develop an FAQ video series targeting potential customer concerns
    • Write case studies about real-life scenarios with your insurance solutions
    • Develop a newsletter with tips and valuable insights on insurance
    • Optimise all content for SEO with relevant keywords
    • Promote content through social media channels
    • Engage with followers by responding to comments and questions on social media
    • Collaborate with other financial bloggers for guest posts
    • Create infographics summarising industry data and trends
    • Utilise gated content to capture leads, like ebooks or whitepapers

  • ⛳️ Strategy 2: Optimising digital advertising

    • Implement targeted Google Ads campaigns with tailored messaging
    • Utilise Facebook Ads Manager to reach specific demographics
    • A/B test different ad creatives to identify high-performing versions
    • Set up conversion tracking to measure ad campaign effectiveness
    • Adjust bidding strategies based on performance metrics
    • Use retargeting ads to win back hesitant leads
    • Employ geographical targeting for areas with high demand
    • Review and adapt ad copy based on market trends and customer feedback
    • Explore partnerships for promotional ads on relevant websites
    • Allocate budget based on performance, divesting from low ROI campaigns

  • ⛳️ Strategy 3: Enhance social media presence

    • Develop a content calendar for consistent posting
    • Utilise Instagram and Facebook Stories for real-time engagement
    • Host live Q&A sessions about insurance on platforms like Facebook or Instagram
    • Share customer testimonials and success stories
    • Run social media contests or giveaways to increase engagement
    • Collaborate with influencers in the financial space
    • Join relevant groups or forums to engage in discussions
    • Track social media analytics to optimise for engagement
    • Create shareable content like memes or quotes with insurance-related themes
    • Utilise LinkedIn for professional networking and content sharing
insurance-marketingdigital-salescontent-creatorsocial-media-managermarketing-teamsocial-media-team
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Strategies and tactics for building an audience

  • ⛳️ Strategy 1: Leveraging social media

    • Identify the most relevant social media platforms for your target audience
    • Create and optimise your profile on each platform with consistent branding
    • Post high-quality, engaging content regularly following a content calendar
    • Use relevant hashtags to increase the visibility of your posts
    • Engage with your audience by responding to comments and messages promptly
    • Collaborate with influencers in your niche to reach new followers
    • Utilise social media ads to target specific demographics
    • Offer exclusive content or promotions to your social media followers
    • Monitor and analyse engagement metrics to improve your strategy
    • Host social media contests or giveaways to increase engagement and follower count

  • ⛳️ Strategy 2: Creating valuable content

    • Research your audience's interests and pain points
    • Develop a content plan with a mix of formats (blogs, videos, infographics)
    • Publish consistent and high-quality content on a regular schedule
    • Optimise your content for SEO to increase organic reach
    • Share your content across various platforms and repurpose it
    • Encourage users to share your content with their network
    • Invite guest contributors to provide fresh perspectives
    • Create a mix of evergreen and timely content
    • Include strong calls to action to encourage audience engagement
    • Collect feedback on your content to continually improve its value

  • ⛳️ Strategy 3: Building an email list

    • Create a compelling lead magnet to encourage sign-ups
    • Embed sign-up forms prominently on your website and social media
    • Segment your email list for targeted communication
    • Craft personalised and engaging email content
    • Send regular newsletters with valuable information and updates
    • Use email automation tools to nurture leads and encourage engagement
    • Offer exclusive content or discounts to email subscribers
    • Encourage current subscribers to share your emails with others
    • Monitor open and click-through rates to optimise your strategy
    • Regularly clean your email list to maintain high deliverability
social-mediavaluable-contentsocial-media-managercontent-creatormarketing-teamcontent-production-team
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Strategies and tactics for implementing marketing strategies for a fintech company

  • ⛳️ Strategy 1: Utilise content marketing

    • Create a blog offering financial advice and insights
    • Publish case studies showcasing customer success stories
    • Develop e-books or whitepapers on fintech trends
    • Launch a video series explaining complex financial concepts
    • Leverage guest blogging on reputable financial sites
    • Write and distribute press releases on new product launches
    • Share industry news and company updates on social media
    • Create infographics to simplify data and statistics
    • Host webinars featuring financial experts
    • Use email newsletters to share content and company news

  • ⛳️ Strategy 2: Expand social media presence

    • Create profiles on multiple social media platforms
    • Develop a content calendar for regular posting
    • Engage with followers by responding to comments and messages
    • Run targeted ads on social media platforms
    • Share customer testimonials and user-generated content
    • Post interactive content such as polls and questions
    • Collaborate with influencers and financial bloggers
    • Use hashtags to increase post visibility
    • Live stream events and product launches
    • Analyse social media metrics to optimise strategies

  • ⛳️ Strategy 3: Leverage partnerships and collaborations

    • Identify and reach out to potential partners in related industries
    • Develop co-branded marketing campaigns
    • Participate in co-hosting webinars and events
    • Offer exclusive deals through partner channels
    • Collaborate on research and development of industry insights
    • Share each other’s content on social media
    • Create joint press releases and announcements
    • Sponsor partner’s events and vice versa
    • Feature partners in company blog and case studies
    • Analyse the effectiveness of each partnership
content-marketingsocial-mediacontent-creatorsocial-media-managermarketing-teampartnership-team
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Strategies and tactics for executing a social media marketing campaign for dental services

  • ⛳️ Strategy 1: Leverage Instagram, Facebook, and TikTok for initial campaign

    • Create engaging content that highlights the '10 on us, 10 on you' veneer offer
    • Use Instagram Stories and Reels to showcase before and after results
    • Engage influencers in Dubai to promote the campaign through sponsored posts
    • Launch Facebook ads targeting residents in Dubai within a specified age group
    • Create TikTok trends or challenges centred around the veneer offer
    • Gather and utilise user-generated content for authenticity in posts
    • Schedule regular posts with peak engagement data for higher visibility
    • Conduct live Q&A sessions on Instagram with dental experts
    • Utilise Facebook Groups to discuss benefits and success stories of veneers
    • Optimize bio and links in social media profiles to direct traffic to booking page

  • ⛳️ Strategy 2: Engage YouTube and Google Ads for extended reach and traffic

    • Produce detailed YouTube videos showcasing the veneer process and benefits
    • Use YouTube ads to target viewers interested in dental and cosmetic improvements
    • Implement Google Ads to appear in search results for local dental services
    • Utilise Google Display Network to reach potential customers across websites
    • Create retargeting campaigns on Google Ads to remind past visitors of the offers
    • Develop a series of engaging testimonials from previous clients for YouTube
    • Analyse Google Analytics data to fine-tune ad targeting and performance
    • Incorporate video SEO strategies on YouTube to increase visibility
    • Use keywords effectively in Google Ads for higher search rankings
    • Monitor and adjust bids in Google Ads for maximizing reach and engagement

  • ⛳️ Strategy 3: Boost sales through teeth treatment packages

    • Develop comprehensive package deals that include veneers and pre-treatments
    • Highlight package savings and value benefits in marketing communications
    • Feature package offers prominently on website and booking pages
    • Use email marketing to existing clients offering exclusive package deals
    • Utilise social proof by sharing customer reviews of the packages
    • Provide limited-time discounts to create urgency and drive quick sales
    • Train sales and customer service teams on upselling package deals
    • Partner with complementary local businesses for cross-promotional opportunities
    • Host online webinars about dental health to introduce treatment packages
    • Track package demand and adjust offers based on customer interests and feedback
social-media-marketingdental-veneerssocial-media-managerdental-marketing-specialistmarketing-teamsales-team
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How to track your Social Media Manager strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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