The strategy "Generating leads on social media" focuses on acquiring 8-9 leads, primarily through Facebook, while engaging other social media platforms. It begins with optimizing your Facebook presence by creating a compelling business page, engaging content, and utilizing targeted ads. For instance, hosting live sessions and sharing customer testimonials can build a strong connection with the audience, while integrating call-to-action buttons can prompt immediate action.
Additionally, leveraging multi-platform marketing includes repurposing successful Facebook content for Instagram and Twitter. This aims to engage a broader audience by adapting content according to each platform's unique features, such as using hashtag strategies and influencer collaborations.
Finally, developing a lead capture strategy involves creating lead magnets like ebooks and landing pages, aiming to capture contact details from potential leads. Employing tools like chatbots and Facebook Pixel helps in retargeting and guiding leads toward conversion, thus enhancing lead generation and nurturing efforts.
The strategies
⛳️ Strategy 1: Optimise your Facebook presence
- Create a compelling Facebook business page with complete and accurate information
- Develop engaging and regular content tailored to your target audience
- Utilise Facebook ads to specifically target potential leads
- Engage with your audience through comments and messages promptly
- Host Facebook live sessions to connect directly with your audience
- Post customer testimonials and success stories regularly
- Incorporate call-to-action buttons on your page and posts
- Analyse Facebook insights regularly to understand audience behaviour
- Share value-driven content like tips and insights specific to your industry
- Run contests or giveaways to increase engagement
⛳️ Strategy 2: Leverage multi-platform marketing
- Identify and engage with other social media platforms where your audience is active
- Repurpose successful Facebook content for other platforms like Instagram and Twitter
- Utilise LinkedIn for B2B lead generation by joining relevant groups
- Regularly schedule posts across platforms using a social media management tool
- Engage with influencer collaborations to reach a wider audience
- Create a content calendar that integrates all platforms
- Implement hashtags strategies relevant to each platform
- Host social media challenges that encourage sharing and tagging
- Promote cross-platform sharing by adding links to other social media accounts
- Monitor and analyse engagement metrics on each platform to adjust strategy
⛳️ Strategy 3: Develop a lead capture strategy
- Design and share lead magnets like ebooks or free consultations
- Create dedicated landing pages for lead capture from social media
- Implement a chatbot on Facebook to guide potential leads
- Offer exclusive content to social media followers for providing contact details
- Set up Facebook Pixel to retarget people who have shown interest
- Collaborate with industry partners for co-branded promotions
- Utilise Facebook groups as a platform for community building and lead generation
- Regularly test and optimise call-to-action and landing page designs
- Track the journey of the leads from social media to conversion
- Follow-up with leads using personalised email campaigns
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
