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9 strategies and tactics for Online Presence

What is Online Presence strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Crafting the perfect Online Presence strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Online Presence strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Online Presence strategy examples

You'll find below a list of Online Presence tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for getting more customers for a small business

  • ⛳️ Strategy 1: Offer promotions and discounts

    • Create a limited-time discount on popular products or services
    • Offer a loyalty programme with rewards for repeat customers
    • Provide a discount for referrals when existing customers bring in new customers
    • Host special events or sales during holidays and peak shopping times
    • Partner with other local businesses for joint promotions
    • Provide a discount for first-time customers to encourage trial
    • Create bundle deals for products or services
    • Advertise promotions through social media and email newsletters
    • Use targeted online ads to promote discounts to specific demographics
    • Track the success of promotions and adjust strategies accordingly

  • ⛳️ Strategy 2: Enhance online presence

    • Build a user-friendly website that is mobile responsive
    • Optimise the website for search engines (SEO)
    • Set up profiles on major social media platforms (e.g., Facebook, Instagram, Twitter)
    • Regularly post engaging and relevant content on social media
    • Encourage satisfied customers to leave reviews online
    • Utilise paid social media advertising to target potential customers
    • Implement a blog to provide valuable information and attract visitors
    • Run email marketing campaigns to keep customers informed and engaged
    • List the business on local online directories (e.g., Google My Business, Yelp)
    • Monitor and analyse online traffic and engagement metrics to refine strategies

  • ⛳️ Strategy 3: Engage with the local community

    • Participate in local events, fairs, and markets
    • Sponsor local sports teams, events, or charities
    • Collaborate with other local businesses to host joint events
    • Offer workshops or classes related to the business
    • Create a customer appreciation event to thank loyal customers
    • Distribute flyers and business cards in the local area
    • Join local business networks and chambers of commerce
    • Engage with local media for publicity opportunities
    • Host a grand opening or re-opening event
    • Gather and act on feedback from local customers to improve services
promotionsonline-presencemarketing-managercommunity-outreach-coordinatorsales-teammarketing-team
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Strategies and tactics for fundraising for the African Astronomical Society

  • ⛳️ Strategy 1: Develop a robust online presence

    • Create an engaging and informative website with a donation page
    • Utilise social media platforms to raise awareness and encourage donations
    • Implement a regular blog update schedule featuring society achievements and stories
    • Launch monthly fundraising campaigns via email newsletters
    • Collaborate with influencers in the astronomy community to promote fundraising efforts
    • Implement a 'donor wall' on the website to acknowledge contributions
    • Provide downloadable resource materials to showcase the society's impact
    • Engage followers with live webinars or virtual events featuring society members
    • Utilise Search Engine Optimisation (SEO) strategies to increase website traffic
    • Share testimonials from beneficiaries to create emotional connection with donors

  • ⛳️ Strategy 2: Engage with corporate sponsors and partners

    • Identify potential corporate sponsors interested in astronomy or education
    • Develop sponsorship packages with clear benefits tailored to different levels of partnership
    • Reach out to companies with a compelling sponsorship proposal
    • Organise networking events or luncheons with potential corporate partners
    • Offer companies co-branding opportunities in society events or materials
    • Schedule regular check-ins and updates for existing partners to maintain engagement
    • Showcase corporate sponsors prominently in society communications and events
    • Propose matched donation programmes to encourage corporate giving
    • Build a sponsorship committee within the society to manage relationships
    • Regularly review and update the sponsorship strategy based on feedback and results

  • ⛳️ Strategy 3: Mobilise community-based fundraising initiatives

    • Organise local astronomy-themed events and workshops to raise funds and awareness
    • Launch a membership drive targeting schools, universities, and local clubs
    • Create a crowdfunding campaign with specific funding goals
    • Engage community leaders and influencers to advocate for society support
    • Establish volunteer fundraising teams within various communities
    • Develop materials and tools for supporters to raise funds in their communities
    • Host competitions or challenges that encourage community participation
    • Utilise local media to highlight fundraising events and success stories
    • Build partnerships with local NGOs for shared community initiatives
    • Evaluate the success of initiatives quarterly and refine approaches as needed
online-presencecorporate-sponsorsfundraisermarketing-managerweb-development-teamcommunity-outreach-team
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Strategies and tactics for increasing youth wing membership by 20%

  • ⛳️ Strategy 1: Strengthen online presence

    • Enhance engagement on social media platforms like Instagram, TikTok, and Facebook
    • Create targeted advertisement campaigns aimed at youth
    • Launch a blog section on the website with youth-focused content
    • Host monthly webinars on relevant youth issues
    • Develop engaging video content highlighting youth wing activities
    • Collaborate with social media influencers to reach a larger audience
    • Implement a social media content calendar for consistent posting
    • Encourage existing members to share their experiences online
    • Create a youth wing newsletter with regular updates
    • Utilise data analytics to refine online strategies

  • ⛳️ Strategy 2: Engage in community outreach

    • Organise community service events to attract and involve youth
    • Partner with local schools and universities for joint events
    • Host youth-oriented workshops and seminars
    • Establish a presence at local festivals and fairs
    • Create an ambassador programme to spread the word in communities
    • Set up informational booths at popular youth hangouts
    • Sponsor local youth sports teams or events
    • Create volunteer opportunities for youth in various campaigns
    • Network with local youth organisations for mutual benefits
    • Invite prominent youth speakers to your events

  • ⛳️ Strategy 3: Offer membership incentives

    • Develop a referral programme with incentives for current members
    • Provide discounts or freebies for membership sign-ups
    • Offer exclusive access to events for members
    • Create a tiered membership system with added benefits
    • Host exclusive networking events for members
    • Introduce a loyalty programme rewarding active participation
    • Offer scholarships or grants for active members
    • Provide career development opportunities and internships
    • Highlight member achievements on social media and newsletters
    • Conduct regular feedback sessions to understand and address member needs
online-presencecommunity-outreachsocial-media-manageryouth-coordinatormarketing-teamoutreach-team
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Strategies and tactics for developing marketing strategies for fintech companies

  • ⛳️ Strategy 1: Build strong online presence

    • Create a professional and informative website
    • Start a fintech blog with regular content updates
    • Utilise social media platforms like LinkedIn, Twitter, and Facebook
    • Implement SEO strategies to increase search engine rankings
    • Engage with followers by responding to comments and messages
    • Share user success stories and testimonials
    • Offer valuable resources such as eBooks and webinars
    • Collaborate with influencers and industry leaders
    • Use social media advertising to increase reach
    • Continuously analyse and optimise your online presence

  • ⛳️ Strategy 2: Leverage content marketing

    • Develop a content calendar with regular blog posts
    • Create detailed whitepapers and case studies
    • Produce engaging video content explaining your fintech solutions
    • Host webinars and online workshops
    • Write guest posts for industry-related blogs and sites
    • Develop infographics to simplify complex concepts
    • Share industry news and insights on your platforms
    • Utilise email marketing to distribute your content
    • Develop a referral program to encourage content sharing
    • Regularly update and repurpose existing content

  • ⛳️ Strategy 3: Participate in fintech events

    • Attend industry conferences and trade shows
    • Host or sponsor fintech meetups and events
    • Network with key players and potential clients
    • Deliver keynote speeches or presentations
    • Exhibit at fintech expos to showcase your solution
    • Engage in panel discussions and roundtable talks
    • Collect and analyse feedback from event attendees
    • Distribute promotional materials and merchandise
    • Capture and share event moments on social media
    • Follow up with contacts made during the event
content-marketingonline-presencedigital-marketercontent-creatormarketing-teamsocial-media-team
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Strategies and tactics for establishing ATWOME as the Premier At-Home Fertility Care Service Provider

  • ⛳️ Strategy 1: Develop a strong online presence

    • Create a user-friendly website with detailed information about services
    • Invest in search engine optimisation (SEO) to increase organic traffic
    • Develop a blog with informative articles about fertility care
    • Launch social media profiles on platforms like Facebook, Instagram, and Twitter
    • Engage with followers through regular posts and live sessions
    • Collaborate with influencers in the fertility and health space
    • Implement online advertising campaigns targeting potential customers
    • Encourage satisfied clients to leave reviews and testimonials online
    • Create and share educational videos on YouTube
    • Maintain an active newsletter for leads and current clients

  • ⛳️ Strategy 2: Expand service offerings and accessibility

    • Research and add new in-demand fertility care services
    • Offer virtual consultations to reach clients beyond geographical boundaries
    • Develop personalised fertility care plans based on individual client needs
    • Integrate telehealth solutions to improve service delivery
    • Ensure services are available at convenient times, including evenings and weekends
    • Collaborate with local healthcare providers to refer clients
    • Implement a client referral programme with incentives
    • Provide clients with access to certified fertility care specialists
    • Offer flexible payment plans and financing options
    • Continuously gather and implement feedback to improve services

  • ⛳️ Strategy 3: Build a strong brand reputation

    • Define and communicate the brand's unique value proposition
    • Ensure consistent and professional branding across all platforms
    • Deliver high-quality and reliable at-home fertility care services
    • Develop partnerships with trusted organisations in the fertility industry
    • Host webinars and workshops on fertility-related topics
    • Participate in relevant community events and health fairs
    • Regularly publish success stories and client testimonials
    • Implement a robust customer service system for timely support
    • Monitor and respond to online reviews and feedback
    • Provide continuous training to staff for exceptional service delivery
online-presencebrand-reputationseo-specialistcustomer-service-representativemarketing-teamcustomer-support-team
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Strategies and tactics for enhancing real estate agency performance

  • ⛳️ Strategy 1: Develop a strong online presence

    • Create a professional and user-friendly website
    • Optimise the website for search engines (SEO) to improve visibility
    • Develop content marketing strategies, including blogs and videos, to engage potential clients
    • Utilise social media platforms to reach and interact with a wider audience
    • Encourage satisfied clients to leave positive reviews online
    • Implement online chat tools to provide immediate assistance to website visitors
    • Regularly update online listings to keep them accurate and current
    • Utilise digital advertising, such as Google Ads, to reach targeted demographics
    • Analyse web traffic data to improve marketing strategies
    • Facilitate virtual tours and walkthroughs of properties on the website

  • ⛳️ Strategy 2: Enhance client relationships and networking

    • Implement a customer relationship management (CRM) system for better client tracking
    • Organise regular networking events for potential clients and business partners
    • Send personalised follow-up messages to clients after viewings
    • Create a referral programme to incentivise word-of-mouth marketing
    • Actively engage in local community events and sponsorships
    • Arrange regular team training on customer service skills
    • Regularly ask for and act on client feedback to improve services
    • Build partnerships with local businesses for cross-promotions
    • Publish a monthly newsletter with updates and market insights
    • Host webinars or seminars on real estate trends and tips for clients

  • ⛳️ Strategy 3: Streamline operations and improve productivity

    • Adopt project management tools to organise team tasks
    • Conduct weekly meetings to discuss goals, challenges, and client feedback
    • Implement a standardised onboarding process for new clients
    • Automate administrative tasks such as scheduling and reminders
    • Continuously update team with latest real estate market trends and regulations
    • Encourage continuous learning through workshops and real estate courses
    • Develop a system for regular performance reviews and feedback
    • Facilitate open communication within the team to address concerns promptly
    • Set shared team goals with clear metrics to evaluate success
    • Review and optimise commission structures to motivate the team
online-presenceclient-relationshipsdigital-marketerreal-estate-agentmarketing-teamclient-relations-team
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Strategies and tactics for implementing strategic initiatives for brand growth

  • ⛳️ Strategy 1: Enhance online presence

    • Audit current online channels and identify gaps
    • Develop a content calendar for regular social media postings
    • Invest in search engine optimisation (SEO) for better visibility
    • Collaborate with influencers relevant to your industry
    • Launch targeted online advertising campaigns
    • Create and share engaging video content
    • Monitor and respond promptly to customer reviews and feedback
    • Set up an email marketing campaign to engage subscribers
    • Host webinars and live sessions to connect with your audience
    • Implement a social media analytics tool to track performance

  • ⛳️ Strategy 2: Strengthen customer relationships

    • Create a customer loyalty programme
    • Conduct regular customer satisfaction surveys
    • Offer personalised recommendations and promotions
    • Host exclusive events for loyal customers
    • Develop a robust customer service system
    • Launch a referral programme to encourage word-of-mouth
    • Send personalised thank-you notes or gifts to top customers
    • Collect and showcase customer testimonials on your website
    • Build a community forum for customer interaction
    • Analyse customer feedback to make continuous improvements

  • ⛳️ Strategy 3: Expand market reach

    • Research and identify new target markets
    • Adapt marketing strategies to suit regional preferences
    • Form partnerships with local businesses or influencers
    • Participate in trade shows and industry events in new regions
    • Create region-specific content marketing campaigns
    • Translate website and marketing materials into local languages
    • Offer promotions or discounts to new market segments
    • Analyse competitors in the new regions
    • Utilise local media channels for advertising
    • Monitor and assess the performance of new initiatives regularly
online-presencecustomer-loyaltymarketing-managercustomer-service-specialistsocial-media-teamcustomer-relations-team
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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How to track your Online Presence strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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