The strategy to increase youth wing membership by 20% focuses on three main approaches: strengthening online presence, engaging in community outreach, and offering membership incentives.
Strengthening the online presence involves enhancing engagement on social media platforms like Instagram, TikTok, and Facebook. The initiative includes creating targeted advertisement campaigns and launching a blog section on the website to draw in youth. Regular webinars on relevant issues and collaboration with social media influencers are also part of the plan, alongside a robust content calendar to ensure consistent posting.
Community outreach efforts aim to attract youth by organizing community service events, partnering with local schools and universities, and hosting youth-oriented workshops. Establishing a presence at local events and creating an ambassador program are key components. Sponsoring youth sports teams and setting up informational booths at popular youth hangouts further amplify these efforts.
Offering membership incentives includes developing a referral program, providing discounts and freebies, and introducing a tiered membership system. Exclusive networking events and loyalty programs reward active participation. Additional benefits such as scholarships or career development opportunities are also offered to attract and retain members.
The strategies
⛳️ Strategy 1: Strengthen online presence
- Enhance engagement on social media platforms like Instagram, TikTok, and Facebook
- Create targeted advertisement campaigns aimed at youth
- Launch a blog section on the website with youth-focused content
- Host monthly webinars on relevant youth issues
- Develop engaging video content highlighting youth wing activities
- Collaborate with social media influencers to reach a larger audience
- Implement a social media content calendar for consistent posting
- Encourage existing members to share their experiences online
- Create a youth wing newsletter with regular updates
- Utilise data analytics to refine online strategies
⛳️ Strategy 2: Engage in community outreach
- Organise community service events to attract and involve youth
- Partner with local schools and universities for joint events
- Host youth-oriented workshops and seminars
- Establish a presence at local festivals and fairs
- Create an ambassador programme to spread the word in communities
- Set up informational booths at popular youth hangouts
- Sponsor local youth sports teams or events
- Create volunteer opportunities for youth in various campaigns
- Network with local youth organisations for mutual benefits
- Invite prominent youth speakers to your events
⛳️ Strategy 3: Offer membership incentives
- Develop a referral programme with incentives for current members
- Provide discounts or freebies for membership sign-ups
- Offer exclusive access to events for members
- Create a tiered membership system with added benefits
- Host exclusive networking events for members
- Introduce a loyalty programme rewarding active participation
- Offer scholarships or grants for active members
- Provide career development opportunities and internships
- Highlight member achievements on social media and newsletters
- Conduct regular feedback sessions to understand and address member needs
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
