3 strategies and tactics for Influencer

What is a Influencer strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Influencer strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

Building your own Influencer strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Influencer strategy examples

You'll find below a list of Influencer tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for generating more leads via influencer marketing for a B2B SaaS product

  • ⛳️ Strategy 1: Identify and engage with relevant influencers

    • Research and compile a list of influencers in the B2B SaaS space
    • Analyse each influencer’s audience demographics and engagement rates
    • Select influencers who align with your brand values and have substantial reach
    • Initiate contact through personalised emails or messages
    • Offer to provide them with a free trial or demo of your SaaS product
    • Negotiate terms of the partnership, including deliverables and compensation
    • Provide them with marketing materials and key product information
    • Create a custom discount code or offer for their audience
    • Engage regularly with their content to build a stronger relationship
    • Monitor and assess the performance of each influencer partnership

  • ⛳️ Strategy 2: Create collaborative content to showcase your product

    • Brainstorm content ideas that highlight the benefits of your SaaS product
    • Collaborate with influencers to co-create blog posts, case studies, or whitepapers
    • Produce high-quality videos or webinars featuring the influencer using your product
    • Host live Q&A sessions with influencers to answer potential customers' questions
    • Encourage influencers to share behind-the-scenes content of them using your product
    • Share collaborative content across your own social media channels and website
    • Optimise all content for SEO to increase its discoverability
    • Track the performance of each content piece in terms of engagement and lead generation
    • Request testimonials or reviews from influencers to use in your marketing materials
    • Repurpose the best-performing content into different formats to extend its reach

  • ⛳️ Strategy 3: Leverage social media platforms for influencer campaigns

    • Choose social media platforms where your target audience is most active
    • Coordinate with influencers to create sponsored posts or stories
    • Develop a consistent posting schedule for influencer content
    • Use relevant hashtags to increase the visibility of influencer posts
    • Encourage influencers to share user-generated content from their followers
    • Run joint contests or giveaways to boost engagement and attract leads
    • Use paid promotions to amplify the reach of influencer content
    • Monitor social media analytics to measure the success of influencer campaigns
    • Adjust your strategy based on feedback and performance data
    • Maintain ongoing communication with influencers to ensure campaign alignment
influencer-marketinglead-generationinfluencer-managercontent-creatormarketing-teamsocial-media-team
Implement these strategies

Strategies and tactics for raising Public Awareness, Engaging Policymakers, and Building Community Support for Harm Reduction

  • ⛳️ Strategy 1: Raise public awareness

    • Organise public awareness campaigns about harm reduction
    • Leverage social media platforms to disseminate information
    • Create informative content such as brochures and pamphlets
    • Partner with local media to highlight harm reduction stories
    • Conduct community workshops and seminars
    • Develop a website dedicated to harm reduction information
    • Use storytelling to share real-life experiences and successes
    • Collaborate with influencers and community leaders
    • Participate in public events and fairs
    • Distribute educational materials in public spaces

  • ⛳️ Strategy 2: Engage policymakers

    • Schedule meetings with key policymakers and stakeholders
    • Present well-researched data and case studies on harm reduction
    • Develop policy briefs and position papers
    • Invite policymakers to community events and workshops
    • Gather support from international organisations
    • Conduct advocacy training for local advocates
    • Form an advocacy coalition with aligned organisations
    • Use media advocacy to influence policy debates
    • Host roundtable discussions with policymakers
    • Monitor policy developments and respond with advocacy actions

  • ⛳️ Strategy 3: Build community support

    • Establish community working groups focused on harm reduction
    • Provide training for community health workers
    • Foster partnerships with local NGOs and community-based organisations
    • Develop peer education programmes
    • Organise community forums to discuss harm reduction needs
    • Create support networks for affected individuals and families
    • Involve religious and cultural leaders in advocacy efforts
    • Hold regular town hall meetings to gather community feedback
    • Implement harm reduction services and pilot programmes
    • Evaluate community programmes and share success stories
harm-reductionpublic-awarenesspolicymakercommunity-health-workeradvocacy-coalitioncommunity-working-group
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Strategies and tactics for increasing personal brand awareness

  • ⛳️ Strategy 1: Leverage social media platforms

    • Create and optimise profiles on LinkedIn, Twitter, and Instagram
    • Post regularly with engaging content related to your expertise
    • Interact with followers by responding to comments and messages
    • Join and participate in relevant industry groups
    • Share user-generated content and tag original creators
    • Use relevant hashtags to reach a larger audience
    • Collaborate with influencers or other brands in your niche
    • Conduct polls or Q&A sessions to increase engagement
    • Post behind-the-scenes or personal stories to connect with your audience
    • Analyze social media metrics and adjust strategies accordingly

  • ⛳️ Strategy 2: Create valuable content

    • Start a blog to share insights and knowledge
    • Publish articles on LinkedIn and other relevant platforms
    • Create informative and visually appealing infographics
    • Launch a podcast to discuss industry trends and interview experts
    • Produce video content for YouTube or social media
    • Publish a whitepaper or eBook on a topic of expertise
    • Offer free downloadable resources like templates or checklists
    • Host webinars or online workshops
    • Contribute guest posts to reputable industry blogs
    • Regularly update and repurpose existing content

  • ⛳️ Strategy 3: Network and collaborate

    • Attend industry conferences and events
    • Join professional associations and organisations
    • Reach out to industry leaders for collaborations or interviews
    • Participate in industry forums and discussion boards
    • Offer to speak at industry events or webinars
    • Host or attend local meetups in your niche
    • Collaborate on projects with other professionals in your field
    • Offer mentorship or coaching to up-and-coming professionals
    • Create a mastermind group for mutual growth
    • Consistently follow up and maintain relationships with key contacts
social-mediacontent-creationinfluencercontent-creatormarketingpublic-relations
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Executing your Influencer strategies

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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