The strategy primarily aims to consolidate Denam Properties' market standing in Abuja's premium real estate domain by improving brand awareness, credibility, and sales. To enhance brand presence, tactics like deploying billboards in strategic Abuja districts aim to capture attention, while geo-targeted ads on platforms such as Facebook and TikTok focus on reaching a specific audience. They amplify their reach through lifestyle influencer partnerships, networking events, and video promos on social platforms.
Credibility enhancement involves creating whitepapers distributed via LinkedIn and videos showcasing completed projects, thereby building market authority. Developing loyalty programs and obtaining industry certifications add layers of trustworthiness. Conducting webinars and collaborating with recognized architects further solidify the company's reputation.
Maximizing lead generation involves the use of interactive email campaigns paired with virtual tours to engage clients. Collaborations with influencers and cross-promotions with luxury brands are designed to attract premium clientele. With data analysis and retargeting ads, engagement becomes more precise, ensuring the message reaches the right audience at the right time.
The strategies
⛳️ Strategy 1: Accelerate brand awareness
- Deploy billboards at strategic locations in Abuja such as Maitama, Wuse, and Gwarinpa
- Initiate geo-targeted ad campaigns on platforms like Facebook, LinkedIn, Instagram, and TikTok
- Publish feature articles and advertisements in top local newspapers, business magazines, and inflight magazines
- Organise high-profile networking events in partnership with popular venues
- Initiate a monthly digital newsletter with property updates and real estate insights
- Partner with lifestyle influencers for brand mentions and reviews
- Collaborate on articles with recognised business and lifestyle publications
- Produce professional video promos for social media and YouTube
- Sponsor high-end events attended by target customers
- Conduct surveys to gather consumer insights for more targeted messaging
⛳️ Strategy 2: Enhance credibility and trust
- Develop whitepapers on market trends and distribute through LinkedIn and the company website
- Create video tours of completed projects with client testimonials for YouTube and social media channels
- Ensure all communications adhere to ARCON and NESREA standards
- Engage in thought leadership by hosting webinars or live Q&A sessions
- Secure certifications and recognitions from relevant industry bodies
- Develop a customer loyalty program offering exclusive benefits
- Highlight the track record of timely delivery and quality craftsmanship in all marketing materials
- Collaborate with well-known architects and builders as brand advocates
- Create a press kit to distribute to media and potential partners
- Facilitate direct dialogues with potential clients through VIP days and exclusive site visits
⛳️ Strategy 3: Maximise lead generation and engagement
- Launch interactive email campaigns with property showcases and call-to-action elements
- Host exclusive property expos in collaboration with known influencers
- Distribute branded merchandise at events and expos to increase brand recall
- Partner with top real estate influencers for content creation and co-hosted virtual tours
- Utilise CRMs like Mailchimp for segmented and personalised marketing campaigns
- Incorporate virtual reality tours in marketing materials to engage remote clients
- Offer personalised investment insights to prospects showing a keen interest
- Develop cross-promotional campaigns with luxury brands
- Collect and analyse data to constantly refine engagement tactics
- Implement retargeting ads for website visitors showing interest in specific properties
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
