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10 strategies and tactics for Digital Marketer

What is Digital Marketer strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Digital Marketer strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Digital Marketer strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Digital Marketer strategy examples

We've added many examples of Digital Marketer tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for creating Informative AI Tool Images for Instagram

  • ⛳️ Strategy 1: Research and organise content

    • Identify popular and relevant AI tools in digital marketing
    • Gather comprehensive information on each AI tool's features and benefits
    • Organise the content into a concise format for easy understanding
    • Determine the target audience's interests and needs
    • Study hashtags and trending topics related to AI and digital marketing
    • Create a content calendar for regular posting
    • Prepare a list of credible sources for regular updates
    • Monitor competitor accounts for content ideas
    • Set goals for follower growth and engagement
    • Collect user questions and feedback for continuous improvement

  • ⛳️ Strategy 2: Design visually engaging images

    • Choose a consistent and appealing colour scheme for images
    • Use a design tool like Canva or Adobe Spark to create images
    • Incorporate AI tool logos and relevant icons into the design
    • Ensure text is clear and legible for each post
    • Include a call-to-action in each post for engagement
    • Create templates to streamline image creation
    • Use infographics to convey complex information simply
    • Highlight key features of AI tools visually
    • Ensure each image aligns with Instagram's optimal size guidelines
    • Use alt text for accessibility and improved searchability

  • ⛳️ Strategy 3: Promote and engage with content

    • Post consistently according to the content calendar
    • Use a mix of hashtags to reach new audiences
    • Engage with followers by responding to comments and messages
    • Collaborate with influencers or brands in the AI and marketing niche
    • Use Instagram Stories for behind-the-scenes content
    • Hold Q&A sessions to address follower queries
    • Analyse Instagram Insights to track content performance
    • Adjust strategies based on follower engagement levels
    • Encourage users to share posts with friends or colleagues
    • Host giveaways offering AI tool trials or digital marketing resources
ai-toolsdigital-marketingcontent-creatordigital-marketersocial-media-teamcreative-design-team
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Strategies and tactics for marketing a new product

  • ⛳️ Strategy 1: Leverage digital marketing channels

    • Create a dedicated product landing page on your website
    • Develop engaging content for social media platforms
    • Launch a targeted email marketing campaign to existing customers
    • Run paid advertisements on Google and social media
    • Collaborate with influencers to promote the product
    • Utilise search engine optimisation (SEO) to increase organic traffic
    • Offer exclusive discounts to early adopters through digital channels
    • Host webinars or live demos to showcase the product features
    • Encourage user-generated content and reviews
    • Track key performance metrics and adjust tactics accordingly

  • ⛳️ Strategy 2: Engage with industry communities

    • Participate in relevant forums and online communities
    • Present at industry conferences and trade shows
    • Sponsor or host local events to build brand awareness
    • Write guest blog posts on authoritative industry websites
    • Collaborate with industry leaders for joint marketing efforts
    • Offer free trials or samples to industry insiders
    • Organise focus groups to gather feedback and refine the product
    • Create informative whitepapers or ebooks and share them
    • Network at industry meetups and build relationships
    • Identify and join relevant industry associations

  • ⛳️ Strategy 3: Utilise traditional marketing channels

    • Develop eye-catching print advertisements for relevant publications
    • Distribute flyers or brochures in high-traffic areas
    • Send out direct mail to potential customers in your target area
    • Partner with local businesses for co-branded promotions
    • Organise a product launch event with media coverage
    • Run radio or television advertisements in your target market
    • Create a compelling press kit and pitch to media outlets
    • Engage in guerrilla marketing tactics to create buzz
    • Offer in-store demonstrations or promotions if applicable
    • Follow up with customers through outbound telemarketing
digital-marketingindustry-engagementdigital-marketerindustry-specialistmarketing-teamsales-team
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Strategies and tactics for generating leads

  • ⛳️ Strategy 1: Optimise digital marketing efforts

    • Conduct keyword research to identify top-performing search terms
    • Optimise website content for SEO to improve search engine rankings
    • Implement a pay-per-click advertising campaign with targeted keywords
    • Create engaging blog content to drive organic traffic
    • Utilise social media platforms to reach a broader audience
    • Design high-converting landing pages with clear calls-to-action
    • Implement A/B testing for digital ad campaigns to refine tactics
    • Establish a retargeting campaign to engage previous website visitors
    • Track digital marketing metrics to measure effectiveness
    • Refine digital marketing strategies based on performance data

  • ⛳️ Strategy 2: Leverage content marketing

    • Develop a content calendar with a schedule for regular publications
    • Produce high-quality lead magnets such as ebooks or whitepapers
    • Engage industry influencers for guest blogging opportunities
    • Host webinars and virtual events on relevant topics
    • Create informative infographics to simplify complex information
    • Write case studies showcasing successful client stories
    • Offer exclusive access to new content for email subscribers
    • Create video content relevant to audience interests
    • Promote content on relevant online forums and discussion boards
    • Monitor and respond to comments to engage with potential leads

  • ⛳️ Strategy 3: Enhance networking and partnerships

    • Attend relevant industry conferences and trade shows
    • Join local business associations and networking groups
    • Establish partnerships with complementary businesses for joint promotions
    • Reach out to past clients for referrals and testimonials
    • Collaborate with industry experts for co-branded content
    • Organise local meetups or workshops for potential customers
    • Leverage LinkedIn for professional networking and engagement
    • Offer exclusive deals for referrals from business partners
    • Create an ambassador programme to incentivise referrals
    • Regularly update business contacts on new offerings
digital-marketingnetworkingcontent-creatordigital-marketermarketing-teambusiness-development-team
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Strategies and tactics for becoming a freelancer in graphic designing and digital marketing

  • ⛳️ Strategy 1: Build a strong portfolio

    • Create a collection of your best graphic design and digital marketing work
    • Include a variety of projects to showcase different skills and styles
    • Design a user-friendly website to display your portfolio
    • Write detailed descriptions for each project explaining your role and the techniques used
    • Include client testimonials to build credibility
    • Keep your portfolio updated with the latest projects
    • Promote your portfolio on social media platforms
    • Seek feedback from peers and make improvements accordingly
    • Use portfolio platforms like Behance and Dribble to reach a wider audience
    • Prepare a PDF version of your portfolio for sharing in emails

  • ⛳️ Strategy 2: Network and market yourself

    • Create professional profiles on freelancing platforms like UpWork, Fiverr, and Freelancer
    • Join online communities and forums related to graphic design and digital marketing
    • Attend industry events, webinars, and workshops to meet potential clients
    • Use social media to showcase your work and engage with followers
    • Offer to do a few projects for free or at a reduced rate to build relationships
    • Ask satisfied clients for referrals and recommendations
    • Create a monthly newsletter to keep your contacts updated on your work
    • Collaborate with other freelancers to expand your network
    • Participate in online challenges and contests to gain visibility
    • Create and share valuable content such as tutorials and articles on graphic design and digital marketing

  • ⛳️ Strategy 3: Enhance your skills and knowledge

    • Enroll in online courses and certifications for graphic design and digital marketing
    • Follow industry blogs and podcasts to stay updated with trends
    • Practice new techniques and tools regularly to improve your skillset
    • Subscribe to design and marketing magazines
    • Join professional organisations such as AIGA or the Chartered Institute of Marketing
    • Seek feedback from clients and peers to identify areas for improvement
    • Read books on graphic design, digital marketing, and freelancing
    • Experiment with different software and tools
    • Take on challenging projects to push your boundaries
    • Set aside time weekly for personal development and learning
portfolionetworkinggraphic-designerdigital-marketerfreelancersmarketing-agencies
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Strategies and tactics for improving debit card usage in Tamil Nadu

  • ⛳️ Strategy 1: Enhance user awareness and education

    • Develop educational campaigns to inform consumers about the benefits of debit card usage
    • Create user-friendly tutorials and guides on how to use debit cards effectively
    • Partner with local influencers and personalities to promote debit card awareness
    • Organise workshops and webinars to educate consumers on digital payment security
    • Provide personalised user engagement through targeted email campaigns
    • Collaborate with educational institutions to offer financial literacy programmes
    • Use social media platforms to share informative content about debit card advantages
    • Implement a community outreach programme to encourage debit card usage
    • Create infographics and visuals to simplify debit card usage information
    • Set up a dedicated consumer helpline for debit card inquiries

  • ⛳️ Strategy 2: Increase transaction incentives and rewards

    • Introduce cashback offers for frequent debit card users
    • Collaborate with popular retail brands for exclusive discounts on debit card payments
    • Implement a loyalty programme for debit card holders with reward points
    • Offer limited-time promotions to encourage more debit card transactions
    • Design a referral programme where users can earn benefits for introducing new debit card users
    • Partner with restaurants and cafés to provide dining discounts for debit card payments
    • Create seasonal campaigns with added incentives for using debit cards
    • Provide special offers for online shopping transactions using debit cards
    • Launch a lucky draw or prize giveaway for consistent debit card users
    • Negotiate with local businesses to extend debit card exclusive offers

  • ⛳️ Strategy 3: Enhance digital infrastructure and support

    • Collaborate with banks and fintech companies to improve payment gateway reliability
    • Increase the number of merchants accepting debit cards by providing POS terminal subsidies
    • Ensure high levels of security and fraud protection in digital transactions
    • Develop an easy-to-use mobile application for seamless debit card management
    • Integrate advanced analytics to understand consumer spending habits and tailor services accordingly
    • Provide regular updates to consumers on new security features and technology
    • Establish partnerships with online platforms for easier debit card integrations
    • Create simplified onboarding processes for new debit card customers
    • Encourage digital innovations that streamline debit card transactions
    • Formulate a coordinated effort to address any technical issues promptly
digital-strategyfinancial-literacymarketerfinancial-advisormarketing-teamit-support-team
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Strategies and tactics for improving the reachability and performance of an FMCG HoReCa website

  • ⛳️ Strategy 1: Optimise website content for SEO

    • Conduct keyword research to identify the most relevant keywords for the FMCG HoReCa sector
    • Incorporate identified keywords naturally into website content, titles, and meta descriptions
    • Create high-quality, informative, and engaging content that addresses the needs and queries of your target audience
    • Ensure website content is regularly updated to maintain relevance and freshness
    • Improve website loading speed by optimising images and utilising browser caching
    • Add internal links to connect related content within your website, enhancing user navigation and search engine indexing
    • Obtain backlinks from reputable sources within the industry to boost domain authority
    • Optimise your website for mobile users to ensure a seamless experience on all devices
    • Implement structured data markup to help search engines understand the content better
    • Utilise analytics tools to monitor traffic patterns and adjust SEO strategies accordingly

  • ⛳️ Strategy 2: Increase website traffic through targeted marketing

    • Identify and define your target audience based on demographics, behaviour, and preferences
    • Create targeted advertising campaigns on platforms like Google Ads and Facebook to reach potential customers
    • Collaborate with influencers in the FMCG and HoReCa sectors to reach a broader audience
    • Offer exclusive deals or special promotions on your website to attract visitors and encourage sharing
    • Utilise email marketing campaigns to engage with subscribers and drive them to your website
    • Launch a referral program to incentivise current users to bring in new visitors
    • Host webinars or live events that provide value and direct attendees to your website
    • Create a blog featuring industry insights and trends to position your website as a thought leader
    • Participate in online forums and communities related to HoReCa to share expertise and promote your website
    • Utilise retargeting ads to re-engage visitors who have shown interest in your website in the past

  • ⛳️ Strategy 3: Enhance social media engagement

    • Identify the most suitable social media platforms for the FMCG HoReCa audience
    • Develop a consistent posting schedule with engaging and visually appealing content
    • Create custom graphics and videos tailored to each platform to captivate your audience
    • Utilise social media analytics to understand which content resonates most with your audience
    • Engage with followers by responding to comments and messages promptly
    • Use hashtags strategically to increase visibility and attract new followers
    • Run social media contests or giveaways to encourage engagement and sharing
    • Collaborate with other brands or influencers by hosting joint campaigns or takeovers
    • Regularly share customer testimonials and user-generated content to build credibility
    • Implement paid social media advertising to reach a broader, targeted audience
seosocial-mediadigital-marketercontent-creatormarketing-teamseo-team
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Strategies and tactics for selling management files through a website

  • ⛳️ Strategy 1: Develop high-quality management files

    • Research popular types of management files in demand
    • Create a list of essential templates and documents to develop
    • Use professional software to design polished and functional templates
    • Write clear and concise content for each file
    • Incorporate customisable elements for user convenience
    • Test each file to ensure functionality and ease of use
    • Gather feedback from a focus group to refine the files
    • Create a consistent format and style for all documents
    • Design cover pages and instruction guides for the files
    • Stay updated with industry trends to keep files relevant

  • ⛳️ Strategy 2: Build an effective sales platform

    • Choose a reliable website hosting service
    • Use a user-friendly website builder or hire a developer
    • Design a clean and professional website layout
    • Create separate pages for different categories of files
    • Add high-quality images and sample views of the files
    • Write compelling descriptions for each product
    • Integrate a secure payment system
    • Ensure the website is mobile-friendly
    • Implement an effective search and filter system
    • Regularly update the website with new products and features

  • ⛳️ Strategy 3: Market the management files effectively

    • Develop a comprehensive marketing plan
    • Utilise social media platforms to promote the files
    • Create and manage an email newsletter for updates and promotions
    • Engage in content marketing through blog posts and articles
    • Use search engine optimisation techniques to improve visibility
    • Run targeted ads on social media and search engines
    • Collaborate with influencers or industry experts for endorsements
    • Offer limited-time promotions and discounts
    • Encourage customer reviews and testimonials
    • Monitor and analyse marketing efforts to adjust strategies accordingly
management-fileswebsiteweb-developerdigital-marketercontent-creationmarketing
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Strategies and tactics for developing marketing strategies for fintech companies

  • ⛳️ Strategy 1: Build strong online presence

    • Create a professional and informative website
    • Start a fintech blog with regular content updates
    • Utilise social media platforms like LinkedIn, Twitter, and Facebook
    • Implement SEO strategies to increase search engine rankings
    • Engage with followers by responding to comments and messages
    • Share user success stories and testimonials
    • Offer valuable resources such as eBooks and webinars
    • Collaborate with influencers and industry leaders
    • Use social media advertising to increase reach
    • Continuously analyse and optimise your online presence

  • ⛳️ Strategy 2: Leverage content marketing

    • Develop a content calendar with regular blog posts
    • Create detailed whitepapers and case studies
    • Produce engaging video content explaining your fintech solutions
    • Host webinars and online workshops
    • Write guest posts for industry-related blogs and sites
    • Develop infographics to simplify complex concepts
    • Share industry news and insights on your platforms
    • Utilise email marketing to distribute your content
    • Develop a referral program to encourage content sharing
    • Regularly update and repurpose existing content

  • ⛳️ Strategy 3: Participate in fintech events

    • Attend industry conferences and trade shows
    • Host or sponsor fintech meetups and events
    • Network with key players and potential clients
    • Deliver keynote speeches or presentations
    • Exhibit at fintech expos to showcase your solution
    • Engage in panel discussions and roundtable talks
    • Collect and analyse feedback from event attendees
    • Distribute promotional materials and merchandise
    • Capture and share event moments on social media
    • Follow up with contacts made during the event
content-marketingonline-presencedigital-marketercontent-creatormarketing-teamsocial-media-team
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Strategies and tactics for generating leads and demand for a luxury retailer

  • ⛳️ Strategy 1: Leverage exclusive events

    • Organise an invitation-only gala event with a renowned guest speaker
    • Partner with a luxury hotel to host a pop-up shop for exclusive clientele
    • Create intimate, personalised shopping experiences with private consultations
    • Host a luxury brand collaboration trunk show
    • Arrange exclusive fashion shows featuring upcoming festive collections
    • Send personalised invitations to exclusive past customers for preview events
    • Curate a luxury gift guide and present it during the event
    • Include live music or performances to create a memorable ambience
    • Offer bespoke personalisation services during the event
    • Capture event highlights and testimonials for future marketing

  • ⛳️ Strategy 2: Enhance digital presence

    • Develop a dedicated festive season microsite highlighting exclusive collections
    • Implement retargeting campaigns for website visitors focusing on luxury products
    • Create high-quality, inspiring content featuring lifestyle and luxury experiences
    • Host virtual tours of the retail space showcasing new collections
    • Utilise influencer partnerships to expand reach within high-end audiences
    • Offer a luxury newsletter with tailored content and exclusive offers
    • Optimize website for search with keywords related to luxury and festive shopping
    • Leverage paid social media to target high-income demographics
    • Implement an augmented reality feature for virtual try-ons
    • Integrate a chatbot for exclusive customer service on digital platforms

  • ⛳️ Strategy 3: Provide exceptional customer service

    • Train staff to deliver personalised and high-touch customer service experiences
    • Establish a loyalty programme for luxury shoppers with exclusive benefits
    • Offer complimentary gift wrapping and delivery services
    • Create a dedicated concierge service for high-value clients
    • Implement a follow-up process for post-purchase engagement
    • Introduce a referral programme with luxury incentives
    • Provide bespoke styling advice and consultations
    • Host client appreciation days with special perks
    • Track and analyse customer feedback to continuously improve services
    • Offer seamless online-to-offline integration for a flexible shopping experience
luxury-retailerhigh-end-clientsevent-organizerdigital-marketermarketing-teamcustomer-service-team
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Strategies and tactics for enhancing Google AdWords campaigns with AI

  • ⛳️ Strategy 1: Implement AI-based keyword analysis

    • Research and select an AI-powered tool for keyword analysis
    • Integrate the selected tool with your Google AdWords account
    • Run a comprehensive keyword audit using the AI tool
    • Identify high-performing keywords and underperforming ones
    • Use AI to discover new keyword opportunities
    • Refine your keyword targeting based on AI insights
    • Monitor performance metrics of optimised keywords
    • Periodically update your keyword list using AI recommendations
    • Utilise AI for long-tail keyword discovery
    • Create an action plan for continuous keyword optimisation

  • ⛳️ Strategy 2: Optimise ad copy with AI-generated content

    • Select an AI-powered content generation tool
    • Train the AI tool with your brand's tone and style
    • Generate multiple ad copy variations using AI
    • A/B test different AI-generated ad copies
    • Identify top-performing ad copies based on campaign metrics
    • Continuously feed successful ad elements back into the AI model
    • Utilise AI to create dynamic ad copy adjustments based on performance data
    • Incorporate AI tools to personalise ad content for different audience segments
    • Track engagement metrics for AI-optimised ad copies
    • Review AI performance periodically and make necessary tweaks

  • ⛳️ Strategy 3: Enhance audience targeting with AI insights

    • Use an AI platform to analyse audience behaviour and preferences
    • Segment your audience based on AI-derived insights
    • Create tailored ads for different segments using AI data
    • Utilise AI to predict audience engagement and conversion probabilities
    • Adjust audience targeting settings in Google AdWords based on AI recommendations
    • Implement AI-driven retargeting strategies
    • Monitor the campaign performance for different audience segments
    • Optimise budget allocation using AI models
    • Regularly update audience profiles with new AI insights
    • Evaluate the overall success of AI-enhanced audience targeting
artificial-intelligencegoogle-adwordsdigital-marketerdata-analystadvertising-teammarketing-technology-team
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How to track your Digital Marketer strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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