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5 strategies and tactics for Digital Marketer

What is Digital Marketer strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Digital Marketer strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Digital Marketer strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Digital Marketer strategy examples

We've added many examples of Digital Marketer tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for marketing a new product

  • ⛳️ Strategy 1: Leverage digital marketing channels

    • Create a dedicated product landing page on your website
    • Develop engaging content for social media platforms
    • Launch a targeted email marketing campaign to existing customers
    • Run paid advertisements on Google and social media
    • Collaborate with influencers to promote the product
    • Utilise search engine optimisation (SEO) to increase organic traffic
    • Offer exclusive discounts to early adopters through digital channels
    • Host webinars or live demos to showcase the product features
    • Encourage user-generated content and reviews
    • Track key performance metrics and adjust tactics accordingly

  • ⛳️ Strategy 2: Engage with industry communities

    • Participate in relevant forums and online communities
    • Present at industry conferences and trade shows
    • Sponsor or host local events to build brand awareness
    • Write guest blog posts on authoritative industry websites
    • Collaborate with industry leaders for joint marketing efforts
    • Offer free trials or samples to industry insiders
    • Organise focus groups to gather feedback and refine the product
    • Create informative whitepapers or ebooks and share them
    • Network at industry meetups and build relationships
    • Identify and join relevant industry associations

  • ⛳️ Strategy 3: Utilise traditional marketing channels

    • Develop eye-catching print advertisements for relevant publications
    • Distribute flyers or brochures in high-traffic areas
    • Send out direct mail to potential customers in your target area
    • Partner with local businesses for co-branded promotions
    • Organise a product launch event with media coverage
    • Run radio or television advertisements in your target market
    • Create a compelling press kit and pitch to media outlets
    • Engage in guerrilla marketing tactics to create buzz
    • Offer in-store demonstrations or promotions if applicable
    • Follow up with customers through outbound telemarketing
digital-marketingindustry-engagementdigital-marketerindustry-specialistmarketing-teamsales-team
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Strategies and tactics for becoming a freelancer in graphic designing and digital marketing

  • ⛳️ Strategy 1: Build a strong portfolio

    • Create a collection of your best graphic design and digital marketing work
    • Include a variety of projects to showcase different skills and styles
    • Design a user-friendly website to display your portfolio
    • Write detailed descriptions for each project explaining your role and the techniques used
    • Include client testimonials to build credibility
    • Keep your portfolio updated with the latest projects
    • Promote your portfolio on social media platforms
    • Seek feedback from peers and make improvements accordingly
    • Use portfolio platforms like Behance and Dribble to reach a wider audience
    • Prepare a PDF version of your portfolio for sharing in emails

  • ⛳️ Strategy 2: Network and market yourself

    • Create professional profiles on freelancing platforms like UpWork, Fiverr, and Freelancer
    • Join online communities and forums related to graphic design and digital marketing
    • Attend industry events, webinars, and workshops to meet potential clients
    • Use social media to showcase your work and engage with followers
    • Offer to do a few projects for free or at a reduced rate to build relationships
    • Ask satisfied clients for referrals and recommendations
    • Create a monthly newsletter to keep your contacts updated on your work
    • Collaborate with other freelancers to expand your network
    • Participate in online challenges and contests to gain visibility
    • Create and share valuable content such as tutorials and articles on graphic design and digital marketing

  • ⛳️ Strategy 3: Enhance your skills and knowledge

    • Enroll in online courses and certifications for graphic design and digital marketing
    • Follow industry blogs and podcasts to stay updated with trends
    • Practice new techniques and tools regularly to improve your skillset
    • Subscribe to design and marketing magazines
    • Join professional organisations such as AIGA or the Chartered Institute of Marketing
    • Seek feedback from clients and peers to identify areas for improvement
    • Read books on graphic design, digital marketing, and freelancing
    • Experiment with different software and tools
    • Take on challenging projects to push your boundaries
    • Set aside time weekly for personal development and learning
portfolionetworkinggraphic-designerdigital-marketerfreelancersmarketing-agencies
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Strategies and tactics for selling management files through a website

  • ⛳️ Strategy 1: Develop high-quality management files

    • Research popular types of management files in demand
    • Create a list of essential templates and documents to develop
    • Use professional software to design polished and functional templates
    • Write clear and concise content for each file
    • Incorporate customisable elements for user convenience
    • Test each file to ensure functionality and ease of use
    • Gather feedback from a focus group to refine the files
    • Create a consistent format and style for all documents
    • Design cover pages and instruction guides for the files
    • Stay updated with industry trends to keep files relevant

  • ⛳️ Strategy 2: Build an effective sales platform

    • Choose a reliable website hosting service
    • Use a user-friendly website builder or hire a developer
    • Design a clean and professional website layout
    • Create separate pages for different categories of files
    • Add high-quality images and sample views of the files
    • Write compelling descriptions for each product
    • Integrate a secure payment system
    • Ensure the website is mobile-friendly
    • Implement an effective search and filter system
    • Regularly update the website with new products and features

  • ⛳️ Strategy 3: Market the management files effectively

    • Develop a comprehensive marketing plan
    • Utilise social media platforms to promote the files
    • Create and manage an email newsletter for updates and promotions
    • Engage in content marketing through blog posts and articles
    • Use search engine optimisation techniques to improve visibility
    • Run targeted ads on social media and search engines
    • Collaborate with influencers or industry experts for endorsements
    • Offer limited-time promotions and discounts
    • Encourage customer reviews and testimonials
    • Monitor and analyse marketing efforts to adjust strategies accordingly
management-fileswebsiteweb-developerdigital-marketercontent-creationmarketing
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Strategies and tactics for developing marketing strategies for fintech companies

  • ⛳️ Strategy 1: Build strong online presence

    • Create a professional and informative website
    • Start a fintech blog with regular content updates
    • Utilise social media platforms like LinkedIn, Twitter, and Facebook
    • Implement SEO strategies to increase search engine rankings
    • Engage with followers by responding to comments and messages
    • Share user success stories and testimonials
    • Offer valuable resources such as eBooks and webinars
    • Collaborate with influencers and industry leaders
    • Use social media advertising to increase reach
    • Continuously analyse and optimise your online presence

  • ⛳️ Strategy 2: Leverage content marketing

    • Develop a content calendar with regular blog posts
    • Create detailed whitepapers and case studies
    • Produce engaging video content explaining your fintech solutions
    • Host webinars and online workshops
    • Write guest posts for industry-related blogs and sites
    • Develop infographics to simplify complex concepts
    • Share industry news and insights on your platforms
    • Utilise email marketing to distribute your content
    • Develop a referral program to encourage content sharing
    • Regularly update and repurpose existing content

  • ⛳️ Strategy 3: Participate in fintech events

    • Attend industry conferences and trade shows
    • Host or sponsor fintech meetups and events
    • Network with key players and potential clients
    • Deliver keynote speeches or presentations
    • Exhibit at fintech expos to showcase your solution
    • Engage in panel discussions and roundtable talks
    • Collect and analyse feedback from event attendees
    • Distribute promotional materials and merchandise
    • Capture and share event moments on social media
    • Follow up with contacts made during the event
content-marketingonline-presencedigital-marketercontent-creatormarketing-teamsocial-media-team
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Strategies and tactics for enhancing Google AdWords campaigns with AI

  • ⛳️ Strategy 1: Implement AI-based keyword analysis

    • Research and select an AI-powered tool for keyword analysis
    • Integrate the selected tool with your Google AdWords account
    • Run a comprehensive keyword audit using the AI tool
    • Identify high-performing keywords and underperforming ones
    • Use AI to discover new keyword opportunities
    • Refine your keyword targeting based on AI insights
    • Monitor performance metrics of optimised keywords
    • Periodically update your keyword list using AI recommendations
    • Utilise AI for long-tail keyword discovery
    • Create an action plan for continuous keyword optimisation

  • ⛳️ Strategy 2: Optimise ad copy with AI-generated content

    • Select an AI-powered content generation tool
    • Train the AI tool with your brand's tone and style
    • Generate multiple ad copy variations using AI
    • A/B test different AI-generated ad copies
    • Identify top-performing ad copies based on campaign metrics
    • Continuously feed successful ad elements back into the AI model
    • Utilise AI to create dynamic ad copy adjustments based on performance data
    • Incorporate AI tools to personalise ad content for different audience segments
    • Track engagement metrics for AI-optimised ad copies
    • Review AI performance periodically and make necessary tweaks

  • ⛳️ Strategy 3: Enhance audience targeting with AI insights

    • Use an AI platform to analyse audience behaviour and preferences
    • Segment your audience based on AI-derived insights
    • Create tailored ads for different segments using AI data
    • Utilise AI to predict audience engagement and conversion probabilities
    • Adjust audience targeting settings in Google AdWords based on AI recommendations
    • Implement AI-driven retargeting strategies
    • Monitor the campaign performance for different audience segments
    • Optimise budget allocation using AI models
    • Regularly update audience profiles with new AI insights
    • Evaluate the overall success of AI-enhanced audience targeting
artificial-intelligencegoogle-adwordsdigital-marketerdata-analystadvertising-teammarketing-technology-team
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How to track your Digital Marketer strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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