Get Tability: OKRs that don't suck | Learn more →

10 strategies and tactics for Business Development Team

What is Business Development Team strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Finding the right Business Development Team strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Business Development Team strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Business Development Team strategy examples

You'll find below a list of Business Development Team tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
Implement these strategies

Strategies and tactics for exploring business development opportunities for insurance premium financing

  • ⛳️ Strategy 1: Conduct market analysis

    • Research market size and growth potential for insurance premium financing
    • Identify key competitors and analyse their strengths and weaknesses
    • Evaluate customer demographics and buying behaviour
    • Assess economic and regulatory environment impact
    • Identify target customer segments
    • Gather feedback from existing insurance companies on premium financing needs
    • Analyse pricing strategies and policies adopted by competitors
    • Identify any technological advancements or digital tools
    • Understand cultural and local factors affecting insurance adoption
    • Summarise findings in a detailed market analysis report

  • ⛳️ Strategy 2: Build partnerships with insurance companies

    • Compile a list of insurance companies operating in Trinidad and Tobago
    • Reach out to potential partner companies to present collaboration ideas
    • Propose mutually beneficial terms for partnership agreements
    • Develop partnership proposal materials with value propositions
    • Organise introductory meetings or webinars with potential partners
    • Network at industry events to establish contacts and foster relationships
    • Negotiate commission structures and profit-sharing arrangements
    • Secure formal agreements and MOUs from willing partners
    • Maintain regular communication to strengthen partnership relations
    • Evaluate partnership successes and areas for improvement regularly

  • ⛳️ Strategy 3: Launch targeted marketing campaigns

    • Develop marketing materials tailored to the Trinidad and Tobago market
    • Implement social media campaigns targeting relevant audiences
    • Use data-driven approaches to identify and reach potential clients
    • Organise informational seminars and workshops for consumers
    • Collaborate with local influencers to increase awareness
    • Create educational content explaining the benefits of premium financing
    • Utilise digital advertising on Google and local platforms
    • Launch a dedicated website with localised content
    • Distribute flyers and brochures in high foot traffic areas
    • Monitor campaign performance and optimise based on results
market-analysispartnershipsbusiness-development-managermarketing-strategistmarketing-teamstrategic-partnerships-team
Implement these strategies

Strategies and tactics for generating leads

  • ⛳️ Strategy 1: Optimise digital marketing efforts

    • Conduct keyword research to identify top-performing search terms
    • Optimise website content for SEO to improve search engine rankings
    • Implement a pay-per-click advertising campaign with targeted keywords
    • Create engaging blog content to drive organic traffic
    • Utilise social media platforms to reach a broader audience
    • Design high-converting landing pages with clear calls-to-action
    • Implement A/B testing for digital ad campaigns to refine tactics
    • Establish a retargeting campaign to engage previous website visitors
    • Track digital marketing metrics to measure effectiveness
    • Refine digital marketing strategies based on performance data

  • ⛳️ Strategy 2: Leverage content marketing

    • Develop a content calendar with a schedule for regular publications
    • Produce high-quality lead magnets such as ebooks or whitepapers
    • Engage industry influencers for guest blogging opportunities
    • Host webinars and virtual events on relevant topics
    • Create informative infographics to simplify complex information
    • Write case studies showcasing successful client stories
    • Offer exclusive access to new content for email subscribers
    • Create video content relevant to audience interests
    • Promote content on relevant online forums and discussion boards
    • Monitor and respond to comments to engage with potential leads

  • ⛳️ Strategy 3: Enhance networking and partnerships

    • Attend relevant industry conferences and trade shows
    • Join local business associations and networking groups
    • Establish partnerships with complementary businesses for joint promotions
    • Reach out to past clients for referrals and testimonials
    • Collaborate with industry experts for co-branded content
    • Organise local meetups or workshops for potential customers
    • Leverage LinkedIn for professional networking and engagement
    • Offer exclusive deals for referrals from business partners
    • Create an ambassador programme to incentivise referrals
    • Regularly update business contacts on new offerings
digital-marketingnetworkingcontent-creatordigital-marketermarketing-teambusiness-development-team
Implement these strategies

Strategies and tactics for utilising Partnerships & Collaborations

  • ⛳️ Strategy 1: Identify and Engage Potential Partners

    • Research and create a list of potential partners aligned with organisational goals
    • Reach out to potential partners via email, phone, or LinkedIn
    • Arrange initial meetings to discuss mutual interests and objectives
    • Evaluate potential partners based on compatibility, resources, and goals
    • Formulate a partnership proposal outlining benefits and shared goals
    • Seek internal approvals and legal consultations for partnership agreements
    • Negotiate terms, roles, and responsibilities clearly
    • Sign a Memorandum of Understanding (MoU) or partnership agreement
    • Schedule regular follow-up meetings to maintain engagement
    • Establish a point of contact for each partner for seamless communication

  • ⛳️ Strategy 2: Develop Collaborative Projects

    • Identify key areas where the collaboration can add value
    • Propose joint projects and initiatives that benefit both parties
    • Create a detailed project plan with clear milestones and timelines
    • Assign roles and responsibilities conducive to each partner's strengths
    • Develop a budget and resource allocation plan
    • Hold kickoff meetings to align on project objectives and steps
    • Monitor project progress through regular updates and reviews
    • Track performance metrics to measure the project's impact
    • Address any challenges or changes collaboratively
    • Document and share success stories and best practices

  • ⛳️ Strategy 3: Leverage Marketing and Promotional Opportunities

    • Co-create marketing content such as blogs, case studies, and whitepapers
    • Coordinate joint events like webinars, seminars, and conferences
    • Promote the partnership on websites, social media, and newsletters
    • Leverage each partner’s audience for cross-promotion and increased reach
    • Share and exchange PR opportunities to build brand credibility
    • Launch joint campaigns to amplify messaging and engagement
    • Offer exclusive discounts or deals to each other’s customers
    • Celebrate milestones and success stories publicly
    • Attend and participate in industry events together
    • Gather and use feedback to improve future collaboration efforts
partnershipscollaborationsproject-managermarketing-coordinatormarketing-teambusiness-development-team
Implement these strategies

Strategies and tactics for developing a B2B go-to-market strategy for an insurance broking company in India

  • ⛳️ Strategy 1: Conduct extensive market research

    • Identify key competitors in the group life and group health segment
    • Analyse customer needs and preferences specific to the Indian market
    • Understand the regulatory environment and compliance requirements
    • Determine pricing trends and comparative analysis
    • Study success stories and failures of similar companies
    • Segment the market to identify high-potential areas
    • Gauge the technology adoption level within the industry
    • Interview industry experts for insights and recommendations
    • Analyse economic conditions that may impact insurance uptake
    • Compile data and insights into actionable reports

  • ⛳️ Strategy 2: Build strategic partnerships

    • Identify potential local partners such as banks, fintechs, and HR firms
    • Evaluate potential partners' market reputation and reach
    • Approach potential partners with tailored partnership proposals
    • Negotiate mutually beneficial partnership terms
    • Develop a comprehensive partnership agreement
    • Launch joint initiatives with partners to raise brand awareness
    • Co-create marketing materials and insurance packages
    • Organise joint events for brand promotions and customer engagement
    • Set KPIs for partnership performance and regularly review
    • Adjust partnership strategies based on feedback and results

  • ⛳️ Strategy 3: Implement a targeted marketing campaign

    • Define clear value propositions tailored to Indian businesses
    • Create a strong brand identity focussing on trust and reliability
    • Develop multilingual marketing materials to cater to diverse audiences
    • Leverage digital marketing channels such as LinkedIn and industry-specific forums
    • Organise industry seminars and webinars to showcase expertise
    • Utilise testimonials and case studies from existing satisfied clients
    • Implement an email marketing campaign targeting key decision-makers
    • Design promotional offers to incentivise early adopters
    • Engage local PR firms to enhance media visibility and credibility
    • Set regular review meetings to assess campaign performance and impact
market-researchstrategic-partnershipsmarket-analystpartnership-managermarketing-teambusiness-development-team
Implement these strategies

Strategies and tactics for developing Industrial Platforms

  • ⛳️ Strategy 1: Conduct market analysis

    • Research current industrial platform trends and key players in the market
    • Identify technological advancements relevant to industrial platforms
    • Analyse customer needs and pain points in the industry
    • Evaluate competitors' strengths and weaknesses
    • Assess opportunities for differentiation and unique value propositions
    • Determine potential market demand and growth forecasts
    • Analyse regulatory constraints and compliance requirements
    • Identify potential risks and barriers to entry
    • Investigate partnerships with existing industrial platforms
    • Compile a comprehensive market analysis report

  • ⛳️ Strategy 2: Design robust platform architecture

    • Define core functionalities and features needed for the platform
    • Select suitable technology stack and tools for platform development
    • Ensure scalability and flexibility of platform architecture
    • Design an intuitive user interface for ease of use
    • Incorporate security measures to protect data and operations
    • Implement reliable data storage and management systems
    • Plan for integration with existing systems and applications
    • Develop a thorough documentation of the platform architecture
    • Establish performance metrics and benchmarks
    • Create a roadmap for future updates and enhancements

  • ⛳️ Strategy 3: Establish partnerships and collaborations

    • Identify potential partners and collaborators in related industries
    • Reach out to stakeholders with shared interests and values
    • Draft clear and mutually beneficial partnership agreements
    • Organise joint workshops and brainstorming sessions
    • Develop co-marketing strategies and promotional activities
    • Leverage partners' networks for wider market reach
    • Ensure seamless technological integration with partners' systems
    • Design specialised training sessions for partner teams
    • Foster continuous communication and feedback loops
    • Review and evaluate partnership performance regularly
market-analysisplatform-designmarket-analystplatform-architectengineering-teambusiness-development-team
Implement these strategies
    strategyobjectivemarketing-managerbusiness-analystmarketing-teamproduct-development-team
    Implement these strategies

    Strategies and tactics for promoting Brand Magazines for Distribution

    • ⛳️ Strategy 1: Identify strategic distribution locations

      • Research areas with high foot traffic such as train stations, airports, and bus terminals
      • Partner with cafes and coffee shops that promote a reading-friendly atmosphere
      • Engage with hotels and their lounges for magazine placement
      • Identify doctor, dentist, and other professional waiting rooms for opportunities
      • Collaborate with libraries for magazine rack placement
      • Target college campuses, especially student unions and libraries
      • Explore co-working spaces and business hubs for magazine distribution
      • Connect with city visitor centres for promotional opportunities
      • Place magazines in art galleries and museums
      • Attend local events and suggest including magazines in welcome packs

    • ⛳️ Strategy 2: Engage in strategic partnerships

      • Connect with businesses that complement the magazine's theme for joint promotions
      • Develop partnerships with airlines to include in-flight magazine copies
      • Contact local influencer-hosted events to place magazines in swag bags
      • Collaborate with bookshops for magazine display stands
      • Create cross-promotional deals with local businesses and offer magazines as reading material
      • Converse with educational institutions for placement during open days
      • Partner with real estate agents to be included in promotional packets
      • Engage with gyms and fitness centres for magazine distribution in lounge areas
      • Reach out to professional conferences for magazine inclusion in delegate packs
      • Negotiate with event organisers for placement in general admission areas

    • ⛳️ Strategy 3: Enhance magazine visibility and reader engagement

      • Design an attractive and eye-catching magazine cover
      • Include exclusive content or qr codes for offers to draw readers' attention
      • Promote a 'read and share' campaign encouraging readers to pass on the magazine
      • Create an online teaser campaign for magazine content to increase interest
      • Engage social media platforms to promote where the magazine can be found
      • Provide a feedback mechanism for readers to share thoughts and suggest topics
      • Offer incentives for readers who send photos of themselves with the magazine in unique places
      • Schedule regular content updates to keep magazines fresh and relevant
      • Include interactive features such as puzzles or competitions
      • Increase visibility with signage and stands in distribution locations
    distributionpartnershipsmarketing-managerbusiness-development-coordinatormarketing-teamsales-team
    Implement these strategies

    Strategies and tactics for achieving 10 Million Dollars in Revenue

    • ⛳️ Strategy 1: Enhance Customer Acquisition

      • Conduct detailed market research to identify target demographics
      • Optimise online advertising campaigns using social media and search engines
      • Implement an enticing referral programme to encourage word-of-mouth marketing
      • Develop and utilise customer personas to inform marketing strategies
      • Create compelling content to attract and engage potential customers
      • Host webinars or live demos to showcase product features routinely
      • Leverage email marketing to nurture leads through a series of touchpoints
      • Expand business partnerships to access new customer segments
      • Analyse customer acquisition channels to allocate budget effectively
      • Set measurable targets for new customer growth each quarter

    • ⛳️ Strategy 2: Increase Customer Retention and Upselling

      • Introduce loyalty programmes to reward repeat customers
      • Regularly gather customer feedback to improve product offerings
      • Conduct customer training sessions to ensure product understanding and utilisation
      • Utilise data analytics to predict customer needs and propose suitable products
      • Deploy a customer success team to assist clients with their needs
      • Develop upselling and cross-selling strategies tailored to customer purchase history
      • Enhance the user experience through website and product interfaces
      • Offer time-limited discounts on upgrades or additional services
      • Create personalised marketing campaigns based on customer behaviour
      • Host exclusive events for loyal customers to deepend brand connection

    • ⛳️ Strategy 3: Expand Market Reach

      • Research and enter new geographical markets with existing products
      • Partner with local distributors to establish a presence in new regions
      • Adjust pricing strategies to appeal to different market segments
      • Develop and translate marketing materials for local audiences
      • Participate in industry trade shows and networking events globally
      • Utilise influencer marketing to gain foothold in new or emerging markets
      • Establish an online store presence on international e-commerce platforms
      • Seek collaborative opportunities with complementary businesses
      • Conduct competitor analysis in new markets to adjust offerings accordingly
      • Set targets for market expansion and regularly review progress
    revenue-growthmarket-expansionmarketing-managerbusiness-development-executivesales-teamcustomer-success-team
    Implement these strategies

    Strategies and tactics for developing a business development and prospecting plan

    • ⛳️ Strategy 1: Enhance brand awareness

      • Establish an online presence through a dedicated, informative website
      • Create and optimise social media profiles on platforms popular with target demographics
      • Regularly post engaging and educational content about studying abroad
      • Utilise search engine optimisation to increase website visibility
      • Develop partnerships with influencers in the education sector
      • Attend and exhibit at relevant education fairs and expos in Morocco
      • Distribute promotional materials at universities and high schools
      • Run webinars and online workshops about studying abroad options
      • Create a referral program to incentivise current students to refer others
      • Generate press releases to showcase new partnerships and successes

    • ⛳️ Strategy 2: Expand client outreach

      • Build a targeted list of potential clients and partners via LinkedIn
      • Develop a lead nurturing email campaign providing valuable study abroad information
      • Schedule informational sessions at local schools to introduce your services
      • Follow up with attendees after events with tailored advice and offers
      • Utilise telemarketing to reach out personally to prospective clients
      • Implement a CRM system to track interactions with potential students and partners
      • Identify key international education programmes to partner with
      • Run targeted online ads to reach students interested in studying abroad
      • Hold open days at your agency to provide detailed program information
      • Seek testimonials from successful students to use as case studies

    • ⛳️ Strategy 3: Improve service offerings

      • Conduct a survey to understand the needs and preferences of Moroccan students
      • Develop new study abroad programs based on survey feedback
      • Enhance existing programs with additional support services, such as visa assistance
      • Provide regular training for staff on the latest international education trends
      • Offer personalised consultations to create tailored study abroad plans
      • Establish a network of alumni willing to mentor new students
      • Secure preferential agreements with universities for your clients
      • Expand into new geographic areas where study abroad interest is growing
      • Continuously collect feedback from students and update programs accordingly
      • Develop a robust customer support system to assist students throughout their education journey
    brand-awarenessclient-outreachmarketing-specialistbusiness-development-managermarketing-teamcustomer-support-team
    Implement these strategies

    How to track your Business Development Team strategies and tactics

    Having a plan is one thing, sticking to it is another.

    Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

    A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

    More strategies recently published

    We have more templates to help you draft your team goals and OKRs.

    Planning resources

    OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

    Table of contents
    Copyright © 2024 Tability