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10 strategies and tactics for Business Development Manager

What is Business Development Manager strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Business Development Manager strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Business Development Manager strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Business Development Manager strategy examples

You'll find below a list of Business Development Manager tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for developing a business growth strategy for a security company

  • ⛳️ Strategy 1: Strengthen client relationships

    • Organise quarterly review meetings with top clients to discuss service feedback
    • Implement a client loyalty program to reward long-standing partners
    • Develop a client-specific newsletter sharing industry updates and company news
    • Provide personalised security audits to clients annually
    • Invite clients to participate in a bi-annual security seminar hosted by the company
    • Establish a dedicated account manager for key clients
    • Offer exclusive early-bird access to new security technology
    • Create a listening post to monitor and action client satisfaction levels
    • Develop and present case studies or success stories involving existing clients
    • Regularly survey clients to understand their evolving security needs

  • ⛳️ Strategy 2: Expand service offerings

    • Conduct market research to identify trending security needs
    • Develop partnerships with technology providers for innovative solutions
    • Launch remote monitoring services for clients with smaller budgets
    • Offer cybersecurity assessments alongside traditional security services
    • Create a mobile app to enhance client engagement and service accessibility
    • Pilot a security drone service for large-scale sites
    • Implement a rapid response team to address urgent client security issues
    • Develop an advisory service for home secure systems targeting the residential market
    • Establish a division for consultancy on regulatory compliance in security
    • Introduce environmentally sustainable security solutions

  • ⛳️ Strategy 3: Optimise security operations management

    • Adopt a new software for scheduling and managing security personnel
    • Schedule monthly debrief meetings with security teams for performance evaluation
    • Implement real-time incident reporting tools for security personnel
    • Track and review key performance indicators for security operations monthly
    • Conduct quarterly training sessions focusing on emerging security threats
    • Integrate technology to automate routine security checks and reduce manual efforts
    • Assign a risk management officer to assess vulnerabilities periodically
    • Design a reward system for security personnel achieving excellence
    • Maintain a regular review process for security protocols and guidelines
    • Create a mentorship program pairing new managers with experienced ones
client-retentioninnovationaccount-managerrisk-management-officerbusiness-developmenttechnology-integration
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Strategies and tactics for establishing Local Partnerships in Bogota and Sint Maarten

  • ⛳️ Strategy 1: Initiate local market research

    • Identify and profile potential local partners in Bogota and Sint Maarten
    • Research the local market demands and customer preferences
    • Evaluate the competitive landscape in Bogota and Sint Maarten
    • Assess regulatory requirements for partnerships and establishments
    • Prepare a market entry risk assessment for both locations
    • Identify key influencers and industry leaders for potential partnerships
    • Compile a report on local business norms and cultural practices
    • Develop a list of suitable locations for establishing the establishments
    • Analyse logistics and supply chain capabilities in both regions
    • Use findings to develop a tailored approach for each market

  • ⛳️ Strategy 2: Network and engage potential partners

    • Attend local industry events, conferences, and trade shows
    • Join local business associations and networking groups
    • Schedule meetings with identified potential partners
    • Present the company’s value proposition tailored to local needs
    • Conduct product demonstrations to showcase benefits and features
    • Engage with potential partners via social media platforms
    • Initiate direct communication through personalised emails or calls
    • Offer trial partnerships or pilot programs to build trust
    • Secure endorsements from existing successful partners
    • Develop a follow-up plan for maintaining engagement

  • ⛳️ Strategy 3: Develop knowledge-sharing infrastructure

    • Identify local talent and hire a knowledgeable team
    • Establish training centres in Bogota and Sint Maarten
    • Develop comprehensive training materials and programs
    • Host regular workshops and training sessions for partners
    • Create an online platform for ongoing learning and resources
    • Implement a feedback system to improve knowledge transfer
    • Offer certifications upon completion of training programs
    • Ensure alignment of training content with local market needs
    • Set up a support system for partners to ask questions
    • Evaluate the success of knowledge transfer regularly
partnership-developmentmarket-researchbusiness-development-managermarket-analystresearch-and-developmentsales-and-marketing
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Strategies and tactics for exploring business development opportunities for insurance premium financing

  • ⛳️ Strategy 1: Conduct market analysis

    • Research market size and growth potential for insurance premium financing
    • Identify key competitors and analyse their strengths and weaknesses
    • Evaluate customer demographics and buying behaviour
    • Assess economic and regulatory environment impact
    • Identify target customer segments
    • Gather feedback from existing insurance companies on premium financing needs
    • Analyse pricing strategies and policies adopted by competitors
    • Identify any technological advancements or digital tools
    • Understand cultural and local factors affecting insurance adoption
    • Summarise findings in a detailed market analysis report

  • ⛳️ Strategy 2: Build partnerships with insurance companies

    • Compile a list of insurance companies operating in Trinidad and Tobago
    • Reach out to potential partner companies to present collaboration ideas
    • Propose mutually beneficial terms for partnership agreements
    • Develop partnership proposal materials with value propositions
    • Organise introductory meetings or webinars with potential partners
    • Network at industry events to establish contacts and foster relationships
    • Negotiate commission structures and profit-sharing arrangements
    • Secure formal agreements and MOUs from willing partners
    • Maintain regular communication to strengthen partnership relations
    • Evaluate partnership successes and areas for improvement regularly

  • ⛳️ Strategy 3: Launch targeted marketing campaigns

    • Develop marketing materials tailored to the Trinidad and Tobago market
    • Implement social media campaigns targeting relevant audiences
    • Use data-driven approaches to identify and reach potential clients
    • Organise informational seminars and workshops for consumers
    • Collaborate with local influencers to increase awareness
    • Create educational content explaining the benefits of premium financing
    • Utilise digital advertising on Google and local platforms
    • Launch a dedicated website with localised content
    • Distribute flyers and brochures in high foot traffic areas
    • Monitor campaign performance and optimise based on results
market-analysispartnershipsbusiness-development-managermarketing-strategistmarketing-teamstrategic-partnerships-team
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for establishing additional key funding investors

  • ⛳️ Strategy 1: Identify potential investors

    • Research industry-specific investment firms
    • Create a list of potential investors with interest in your sector
    • Analyse the investment history of each potential investor
    • Utilise business networks to gather investor recommendations
    • Attend industry conferences to network with investors
    • Monitor competitor funding announcements for potential investor leads
    • Engage a financial advisor to assist with investor identification
    • Use social media platforms to connect with investors
    • Study potential investors’ criteria and align your pitch accordingly
    • Create a database to track potential investors and their details

  • ⛳️ Strategy 2: Craft a compelling pitch

    • Develop a concise and persuasive executive summary
    • Highlight the unique selling points that differentiate your company
    • Demonstrate substantial market demand and potential growth
    • Outline a scalable business model with clear revenue streams
    • Present a well-researched financial forecast
    • Prepare a case study or success story highlighting current investor benefits
    • Include testimonials or endorsements from reputable sources
    • Develop a professional pitch deck with visual aids
    • Anticipate potential questions and prepare responses
    • Rehearse the pitch with a team to refine delivery

  • ⛳️ Strategy 3: Engage with potential investors

    • Initiate contact via tailored communication for each investor
    • Schedule introductions or meetings to present your pitch
    • Offer virtual or in-person site tours to demonstrate operations
    • Invite potential investors to exclusive events or product launches
    • Conduct one-on-one meetings to address specific investor interests
    • Send follow-up communications with additional materials as needed
    • Build relationships with investors through regular updates
    • Establish an open line of communication for ongoing dialogue
    • Request feedback after meetings to refine your approach
    • Negotiate terms that align with both parties’ interests
investor-relationsfinancial-backingfinancial-advisorbusiness-development-managerinvestor-relations-teamresearch-and-strategy-team
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Strategies and tactics for utilising partnership and collaboration

  • ⛳️ Strategy 1: Identify and engage potential partners

    • Research companies with complementary products or services
    • Attend industry events and conferences to network
    • Reach out to potential partners via email or LinkedIn
    • Present a clear value proposition for the partnership
    • Schedule meetings or calls to discuss potential collaborations
    • Identify mutual goals and objectives for the partnership
    • Draft a partnership proposal outlining benefits and responsibilities
    • Have legal teams review partnership agreements
    • Start with a pilot project to test the partnership
    • Evaluate the success of the pilot and make adjustments

  • ⛳️ Strategy 2: Leverage partner resources and audience

    • Identify the resources and tools offered by the partner
    • Coordinate with the partner's marketing team to align campaigns
    • Create co-branded content such as blogs, videos, and social media posts
    • Hold joint webinars or live events to engage both audiences
    • Develop cross-promotional strategies to reach new customers
    • Utilise partner’s distribution channels to promote your brand
    • Share each other's customer testimonials and success stories
    • Implement joint referral programs to incentivise cross-selling
    • Monitor engagement metrics to gauge audience response
    • Regularly communicate with partners to adapt strategies

  • ⛳️ Strategy 3: Enhance credibility through knowledge exchange

    • Identify areas where partner expertise can be beneficial
    • Organise knowledge-sharing sessions and workshops
    • Collaborate on research and whitepapers to showcase combined expertise
    • Develop case studies highlighting successful collaborations
    • Feature partner executives in thought leadership content
    • Host guest blogs or podcast episodes featuring partner experts
    • Integrate partner insights into product development
    • Participate in joint panels or speaking engagements at industry events
    • Offer joint training sessions to internal teams
    • Gather and act on feedback from both teams to continually improve
partnershipcollaborationmarketing-managerbusiness-developmentmarketingsales
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Strategies and tactics for developing a B2B go-to-market strategy for an insurance broking company in India

  • ⛳️ Strategy 1: Conduct extensive market research

    • Identify key competitors in the group life and group health segment
    • Analyse customer needs and preferences specific to the Indian market
    • Understand the regulatory environment and compliance requirements
    • Determine pricing trends and comparative analysis
    • Study success stories and failures of similar companies
    • Segment the market to identify high-potential areas
    • Gauge the technology adoption level within the industry
    • Interview industry experts for insights and recommendations
    • Analyse economic conditions that may impact insurance uptake
    • Compile data and insights into actionable reports

  • ⛳️ Strategy 2: Build strategic partnerships

    • Identify potential local partners such as banks, fintechs, and HR firms
    • Evaluate potential partners' market reputation and reach
    • Approach potential partners with tailored partnership proposals
    • Negotiate mutually beneficial partnership terms
    • Develop a comprehensive partnership agreement
    • Launch joint initiatives with partners to raise brand awareness
    • Co-create marketing materials and insurance packages
    • Organise joint events for brand promotions and customer engagement
    • Set KPIs for partnership performance and regularly review
    • Adjust partnership strategies based on feedback and results

  • ⛳️ Strategy 3: Implement a targeted marketing campaign

    • Define clear value propositions tailored to Indian businesses
    • Create a strong brand identity focussing on trust and reliability
    • Develop multilingual marketing materials to cater to diverse audiences
    • Leverage digital marketing channels such as LinkedIn and industry-specific forums
    • Organise industry seminars and webinars to showcase expertise
    • Utilise testimonials and case studies from existing satisfied clients
    • Implement an email marketing campaign targeting key decision-makers
    • Design promotional offers to incentivise early adopters
    • Engage local PR firms to enhance media visibility and credibility
    • Set regular review meetings to assess campaign performance and impact
market-researchstrategic-partnershipsmarket-analystpartnership-managermarketing-teambusiness-development-team
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Strategies and tactics for utilising Partnerships & Collaborations

  • ⛳️ Strategy 1: Identify and Engage Potential Partners

    • Research and create a list of potential partners aligned with organisational goals
    • Reach out to potential partners via email, phone, or LinkedIn
    • Arrange initial meetings to discuss mutual interests and objectives
    • Evaluate potential partners based on compatibility, resources, and goals
    • Formulate a partnership proposal outlining benefits and shared goals
    • Seek internal approvals and legal consultations for partnership agreements
    • Negotiate terms, roles, and responsibilities clearly
    • Sign a Memorandum of Understanding (MoU) or partnership agreement
    • Schedule regular follow-up meetings to maintain engagement
    • Establish a point of contact for each partner for seamless communication

  • ⛳️ Strategy 2: Develop Collaborative Projects

    • Identify key areas where the collaboration can add value
    • Propose joint projects and initiatives that benefit both parties
    • Create a detailed project plan with clear milestones and timelines
    • Assign roles and responsibilities conducive to each partner's strengths
    • Develop a budget and resource allocation plan
    • Hold kickoff meetings to align on project objectives and steps
    • Monitor project progress through regular updates and reviews
    • Track performance metrics to measure the project's impact
    • Address any challenges or changes collaboratively
    • Document and share success stories and best practices

  • ⛳️ Strategy 3: Leverage Marketing and Promotional Opportunities

    • Co-create marketing content such as blogs, case studies, and whitepapers
    • Coordinate joint events like webinars, seminars, and conferences
    • Promote the partnership on websites, social media, and newsletters
    • Leverage each partner’s audience for cross-promotion and increased reach
    • Share and exchange PR opportunities to build brand credibility
    • Launch joint campaigns to amplify messaging and engagement
    • Offer exclusive discounts or deals to each other’s customers
    • Celebrate milestones and success stories publicly
    • Attend and participate in industry events together
    • Gather and use feedback to improve future collaboration efforts
partnershipscollaborationsproject-managermarketing-coordinatormarketing-teambusiness-development-team
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    strategyobjectivemarketing-managerbusiness-analystmarketing-teamproduct-development-team
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    Strategies and tactics for launching a new business direction - obtaining biotechnology products from plant raw materials

    • ⛳️ Strategy 1: Conduct market research and analysis

      • Identify key market players and potential competitors
      • Analyse market demand and growth potential for biotechnology products from plant materials
      • Determine target customer segments and their specific needs
      • Conduct SWOT analysis to assess strengths, weaknesses, opportunities, and threats
      • Research regulatory requirements and industry standards
      • Assess technological advancements and innovations in the field
      • Evaluate current pricing strategies within the industry
      • Identify potential risks and develop mitigation plans
      • Stay updated on industry trends and future projections
      • Compile a comprehensive market research report

    • ⛳️ Strategy 2: Develop a robust business plan

      • Define your business vision, mission, and objectives
      • Outline the organisational structure and key roles
      • Develop a detailed financial plan with budget forecasts
      • Create a marketing and sales strategy
      • Detail the production process and required resources
      • Identify key performance indicators (KPIs) to measure success
      • Establish timelines and milestones for each business phase
      • Draft an investment proposal to attract potential investors
      • Plan for potential challenges and develop contingency strategies
      • Refine the business plan based on feedback from stakeholders

    • ⛳️ Strategy 3: Build and promote the brand

      • Create a unique brand identity and logo
      • Develop a professional website and online presence
      • Utilise social media platforms to engage with target audience
      • Implement search engine optimisation (SEO) strategies
      • Develop content marketing materials such as blogs and videos
      • Engage in partnerships and collaborations with industry influencers
      • Attend industry conferences and networking events
      • Offer product samples or trials to potential customers
      • Gather and publish customer testimonials and case studies
      • Monitor and analyse marketing campaign performance
    biotechnologymarket-researchbusiness-analystmarketing-managermarketing-teamresearch-and-development-team
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    How to track your Business Development Manager strategies and tactics

    Having a plan is one thing, sticking to it is another.

    Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

    A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

    More strategies recently published

    We have more templates to help you draft your team goals and OKRs.

    Planning resources

    OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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