The strategy outlined in your post focuses on generating leads by enhancing digital marketing, content marketing, and networking efforts. The digital marketing strategy emphasizes optimizing efforts such as conducting keyword research, utilizing SEO best practices, and implementing targeted pay-per-click campaigns to maximize reach and effectiveness. For instance, creating engaging blog content and high-converting landing pages can significantly drive organic traffic and potential leads.
Separately, content marketing is leveraged by creating a content calendar and developing lead magnets like ebooks or hosting webinars to draw in qualified leads. Engaging with industry influencers and producing video content further expands reach and engagement. For example, creating case studies and informative infographics can persuade and inform potential leads, thereby solidifying trust and interest.
Finally, enhancing networking and partnerships involves actively participating in conferences, forming strategic business alliances, and fostering community engagement. Establishing partnerships, attending meetups, and utilizing LinkedIn for professional connections are recommended actions that can enhance exposure and increase lead quality.
The strategies
⛳️ Strategy 1: Optimise digital marketing efforts
- Conduct keyword research to identify top-performing search terms
- Optimise website content for SEO to improve search engine rankings
- Implement a pay-per-click advertising campaign with targeted keywords
- Create engaging blog content to drive organic traffic
- Utilise social media platforms to reach a broader audience
- Design high-converting landing pages with clear calls-to-action
- Implement A/B testing for digital ad campaigns to refine tactics
- Establish a retargeting campaign to engage previous website visitors
- Track digital marketing metrics to measure effectiveness
- Refine digital marketing strategies based on performance data
⛳️ Strategy 2: Leverage content marketing
- Develop a content calendar with a schedule for regular publications
- Produce high-quality lead magnets such as ebooks or whitepapers
- Engage industry influencers for guest blogging opportunities
- Host webinars and virtual events on relevant topics
- Create informative infographics to simplify complex information
- Write case studies showcasing successful client stories
- Offer exclusive access to new content for email subscribers
- Create video content relevant to audience interests
- Promote content on relevant online forums and discussion boards
- Monitor and respond to comments to engage with potential leads
⛳️ Strategy 3: Enhance networking and partnerships
- Attend relevant industry conferences and trade shows
- Join local business associations and networking groups
- Establish partnerships with complementary businesses for joint promotions
- Reach out to past clients for referrals and testimonials
- Collaborate with industry experts for co-branded content
- Organise local meetups or workshops for potential customers
- Leverage LinkedIn for professional networking and engagement
- Offer exclusive deals for referrals from business partners
- Create an ambassador programme to incentivise referrals
- Regularly update business contacts on new offerings
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
