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10 strategies and tactics for Strategic Partnerships

What is Strategic Partnerships strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Strategic Partnerships strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Strategic Partnerships strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Strategic Partnerships strategy examples

You will find in the next section many different Strategic Partnerships tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for sourcing Neurodiverse Talent

  • ⛳️ Strategy 1: Partner with specialised organisations

    • Identify key organisations focusing on neurodiversity employment, like Autism Speaks and Integrate Autism Employment Advisors
    • Establish contact and build relationships with these organisations
    • Organise joint workshops and webinars to understand best practices
    • Create a formal agreement outlining collaboration terms and benefits
    • Share job specifications and requirements with partner agencies
    • Request access to their talent pool for potential candidates
    • Set up regular meetings to discuss candidate progress and feedback
    • Develop joint marketing materials for outreach programmes
    • Invite partners to participate in company career events
    • Continuously evaluate partnership effectiveness and seek feedback

  • ⛳️ Strategy 2: Engage candidates directly through innovative programs

    • Organise neurodiversity-focused job fairs
    • Develop interactive problem-solving events and challenges
    • Advertise events within neurodiverse communities and networks
    • Utilise feedback from events to improve future engagement
    • Ensure events are accessible and inclusive for all participants
    • Gather data on candidate performance in challenges for assessment
    • Invite industry experts to speak at events and share insights
    • Create a supportive environment during events to ease candidate anxiety
    • Follow up with participants post-event to maintain engagement
    • Make offers to candidates showcasing the desired skills and potential

  • ⛳️ Strategy 3: Implement an internship-to-hire pipeline

    • Design an internship programme targeting neurodiverse candidates
    • Collaborate with partners to set objectives and selection criteria
    • Advertise internships through specialised agencies
    • Ensure the programme accommodates diverse learning styles
    • Provide mentors to support interns throughout their placement
    • Evaluate intern performance with a focus on strengths and growth areas
    • Offer training sessions focusing on workplace adaptation
    • Identify appropriate full-time roles for successful interns
    • Prepare transitioning interns with necessary resources and support
    • Review the internship programme annually for improvements
neurodiversityrecruitmentrecruiterdiversity-managerhuman-resourcestalent-acquisition
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Strategies and tactics for exploring business development opportunities for insurance premium financing

  • ⛳️ Strategy 1: Conduct market analysis

    • Research market size and growth potential for insurance premium financing
    • Identify key competitors and analyse their strengths and weaknesses
    • Evaluate customer demographics and buying behaviour
    • Assess economic and regulatory environment impact
    • Identify target customer segments
    • Gather feedback from existing insurance companies on premium financing needs
    • Analyse pricing strategies and policies adopted by competitors
    • Identify any technological advancements or digital tools
    • Understand cultural and local factors affecting insurance adoption
    • Summarise findings in a detailed market analysis report

  • ⛳️ Strategy 2: Build partnerships with insurance companies

    • Compile a list of insurance companies operating in Trinidad and Tobago
    • Reach out to potential partner companies to present collaboration ideas
    • Propose mutually beneficial terms for partnership agreements
    • Develop partnership proposal materials with value propositions
    • Organise introductory meetings or webinars with potential partners
    • Network at industry events to establish contacts and foster relationships
    • Negotiate commission structures and profit-sharing arrangements
    • Secure formal agreements and MOUs from willing partners
    • Maintain regular communication to strengthen partnership relations
    • Evaluate partnership successes and areas for improvement regularly

  • ⛳️ Strategy 3: Launch targeted marketing campaigns

    • Develop marketing materials tailored to the Trinidad and Tobago market
    • Implement social media campaigns targeting relevant audiences
    • Use data-driven approaches to identify and reach potential clients
    • Organise informational seminars and workshops for consumers
    • Collaborate with local influencers to increase awareness
    • Create educational content explaining the benefits of premium financing
    • Utilise digital advertising on Google and local platforms
    • Launch a dedicated website with localised content
    • Distribute flyers and brochures in high foot traffic areas
    • Monitor campaign performance and optimise based on results
market-analysispartnershipsbusiness-development-managermarketing-strategistmarketing-teamstrategic-partnerships-team
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Strategies and tactics for growing telecom managed services in Middle East and Africa

  • ⛳️ Strategy 1: Localising services and offerings

    • Conduct market research to understand regional needs and preferences
    • Develop customised service packages for specific countries
    • Hire local experts who understand the telecom regulations and market dynamics
    • Translate marketing materials and websites into local languages
    • Partner with local businesses for joint offerings
    • Implement local payment methods
    • Adopt culturally relevant branding and messaging
    • Ensure compliance with local telecom regulations
    • Attend regional telecom conferences and trade shows
    • Gather feedback from local customers to continuously improve offerings

  • ⛳️ Strategy 2: Forming strategic partnerships and alliances

    • Identify potential local partners in the telecom sector
    • Approach regional telecom operators for collaboration
    • Engage with government bodies and regulatory agencies
    • Create joint ventures with local service providers
    • Leverage existing relationships to expand market reach
    • Develop co-branded marketing campaigns with partners
    • Share resources and expertise with partner companies
    • Establish a formal partnership onboarding process
    • Review and renew partnerships annually based on performance
    • Collaborate on developing innovative solutions tailored for the region

  • ⛳️ Strategy 3: Enhancing customer support and service quality

    • Set up 24/7 customer support centres in key locations
    • Train customer service teams in local languages
    • Implement cloud-based customer service solutions
    • Develop a comprehensive service-level agreement (SLA) framework
    • Monitor and analyse customer feedback regularly
    • Introduce a multi-channel customer support system
    • Invest in continuous employee training and development
    • Conduct regular service quality audits
    • Offer personalised support and high-touch customer service
    • Create a robust escalation process for faster issue resolution
localising-servicesstrategic-partnershipsmarket-researchercustomer-service-managermarketing-teamcustomer-support-team
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Strategies and tactics for enhancing Denam Properties' Market Position in 2025

  • ⛳️ Strategy 1: Accelerate brand awareness

    • Deploy billboards at strategic locations in Abuja such as Maitama, Wuse, and Gwarinpa
    • Initiate geo-targeted ad campaigns on platforms like Facebook, LinkedIn, Instagram, and TikTok
    • Publish feature articles and advertisements in top local newspapers, business magazines, and inflight magazines
    • Organise high-profile networking events in partnership with popular venues
    • Initiate a monthly digital newsletter with property updates and real estate insights
    • Partner with lifestyle influencers for brand mentions and reviews
    • Collaborate on articles with recognised business and lifestyle publications
    • Produce professional video promos for social media and YouTube
    • Sponsor high-end events attended by target customers
    • Conduct surveys to gather consumer insights for more targeted messaging

  • ⛳️ Strategy 2: Enhance credibility and trust

    • Develop whitepapers on market trends and distribute through LinkedIn and the company website
    • Create video tours of completed projects with client testimonials for YouTube and social media channels
    • Ensure all communications adhere to ARCON and NESREA standards
    • Engage in thought leadership by hosting webinars or live Q&A sessions
    • Secure certifications and recognitions from relevant industry bodies
    • Develop a customer loyalty program offering exclusive benefits
    • Highlight the track record of timely delivery and quality craftsmanship in all marketing materials
    • Collaborate with well-known architects and builders as brand advocates
    • Create a press kit to distribute to media and potential partners
    • Facilitate direct dialogues with potential clients through VIP days and exclusive site visits

  • ⛳️ Strategy 3: Maximise lead generation and engagement

    • Launch interactive email campaigns with property showcases and call-to-action elements
    • Host exclusive property expos in collaboration with known influencers
    • Distribute branded merchandise at events and expos to increase brand recall
    • Partner with top real estate influencers for content creation and co-hosted virtual tours
    • Utilise CRMs like Mailchimp for segmented and personalised marketing campaigns
    • Incorporate virtual reality tours in marketing materials to engage remote clients
    • Offer personalised investment insights to prospects showing a keen interest
    • Develop cross-promotional campaigns with luxury brands
    • Collect and analyse data to constantly refine engagement tactics
    • Implement retargeting ads for website visitors showing interest in specific properties
real-estatemarketingmarketing-managerbrand-strategistadvertising-teamsales-team
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Strategies and tactics for gaining market share in compute for AMD against Intel for data center virtualisation workloads

  • ⛳️ Strategy 1: Enhance product offerings

    • Identify gaps in the current product lineup compared to Intel
    • Invest in research to develop advanced processors tailored for virtualisation workloads
    • Ensure competitive pricing to attract price-sensitive customers
    • Improve energy efficiency of AMD processors to appeal to data centers
    • Enhance support and optimisation for popular hypervisors like VMware and Hyper-V
    • Accelerate development cycles to bring new innovations to market quickly
    • Collaborate with data center customers to gather feedback for new features
    • Create specialised SKUs for high-demand data center applications
    • Expand GPU capabilities to complement CPU offerings in virtualised environments
    • Maintain a strong focus on security features to protect virtualised workloads

  • ⛳️ Strategy 2: Build strategic partnerships

    • Partner with leading data center operators to showcase AMD's solutions
    • Collaborate with major cloud service providers to offer AMD-powered instances
    • Engage with leading hypervisor vendors for optimised AMD performance
    • Develop co-marketing campaigns with software partners specialising in virtualisation
    • Sponsor data center industry events to raise AMD's profile in the sector
    • Create joint venture opportunities with complementary tech companies
    • Work with system integrators to streamline deployment of AMD solutions
    • Launch pilot projects with key industry players to demonstrate value
    • Negotiate discounts for bulk purchases to incentivise adoption
    • Continuously assess partnership effectiveness and make necessary adjustments

  • ⛳️ Strategy 3: Execute targeted marketing campaigns

    • Identify key decision-makers within target accounts and focus efforts there
    • Highlight AMD's unique selling points in virtualisation through case studies
    • Run digital advertising campaigns targeting data center operators
    • Use social media platforms to engage directly with technical communities
    • Host webinars and workshops demonstrating AMD's capabilities in virtualisation
    • Produce content comparing AMD and Intel processors for virtualisation workloads
    • Offer trial programmes to allow customers to test AMD products risk-free
    • Engage with industry influencers to amplify AMD's messaging
    • Develop customer testimonials and success stories to build credibility
    • Utilise SEO strategies to enhance visibility for searches related to data center virtualisation
market-sharevirtualisationproduct-developermarketing-specialistresearch-and-developmentstrategic-partnerships
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Strategies and tactics for developing a B2B go-to-market strategy for an insurance broking company in India

  • ⛳️ Strategy 1: Conduct extensive market research

    • Identify key competitors in the group life and group health segment
    • Analyse customer needs and preferences specific to the Indian market
    • Understand the regulatory environment and compliance requirements
    • Determine pricing trends and comparative analysis
    • Study success stories and failures of similar companies
    • Segment the market to identify high-potential areas
    • Gauge the technology adoption level within the industry
    • Interview industry experts for insights and recommendations
    • Analyse economic conditions that may impact insurance uptake
    • Compile data and insights into actionable reports

  • ⛳️ Strategy 2: Build strategic partnerships

    • Identify potential local partners such as banks, fintechs, and HR firms
    • Evaluate potential partners' market reputation and reach
    • Approach potential partners with tailored partnership proposals
    • Negotiate mutually beneficial partnership terms
    • Develop a comprehensive partnership agreement
    • Launch joint initiatives with partners to raise brand awareness
    • Co-create marketing materials and insurance packages
    • Organise joint events for brand promotions and customer engagement
    • Set KPIs for partnership performance and regularly review
    • Adjust partnership strategies based on feedback and results

  • ⛳️ Strategy 3: Implement a targeted marketing campaign

    • Define clear value propositions tailored to Indian businesses
    • Create a strong brand identity focussing on trust and reliability
    • Develop multilingual marketing materials to cater to diverse audiences
    • Leverage digital marketing channels such as LinkedIn and industry-specific forums
    • Organise industry seminars and webinars to showcase expertise
    • Utilise testimonials and case studies from existing satisfied clients
    • Implement an email marketing campaign targeting key decision-makers
    • Design promotional offers to incentivise early adopters
    • Engage local PR firms to enhance media visibility and credibility
    • Set regular review meetings to assess campaign performance and impact
market-researchstrategic-partnershipsmarket-analystpartnership-managermarketing-teambusiness-development-team
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Strategies and tactics for enhancing Academic and Institutional Excellence

  • ⛳️ Strategy 1: Increase student intake and enhance visual identity

    • Conduct market research to understand student preferences for MBA programs
    • Create a targeted marketing campaign focusing on the unique attributes of the MBA program
    • Redesign the visual identity with a professional design agency involving stakeholders
    • Develop a comprehensive branding guideline to maintain uniformity across all platforms
    • Promote student success stories and innovative projects on social media platforms
    • Collaborate with corporates to engage students in internships and real-world projects
    • Conduct webinars and open days to attract prospective MBA students
    • Enhance website user experience to streamline information access for potential students
    • Evaluate and update the curriculum to meet industry standards and student aspirations
    • Implement feedback loops with current students to continuously improve the program

  • ⛳️ Strategy 2: Enhance faculty development and student success

    • Organize professional development workshops for faculty to upskill in modern teaching methodologies
    • Deploy a needs assessment survey to identify skills gaps among faculty and students
    • Develop tailored training programs focusing on holistic student development
    • Create partnerships with high-value companies to secure internship and placement opportunities
    • Implement mentorship programs connecting alumni with current students
    • Streamline HR processes to efficiently address faculty training and development needs
    • Facilitate interdepartmental collaboration to foster innovative teaching practices
    • Establish a faculty advisory board to guide and support faculty career development
    • Introduce a recognition system to reward faculty and students for their achievements
    • Regularly review and update teaching tools and resources to enhance learning outcomes

  • ⛳️ Strategy 3: Enhance campus infrastructure and support entrepreneurial initiatives

    • Plan and execute the modernization of existing campus facilities with community input
    • Develop incubation centres to support student entrepreneurial initiatives
    • Invest in high-speed internet and digital tools to improve digital connectivity
    • Adopt cutting-edge technology in classrooms to enhance teaching and learning experiences
    • Expand the library and online learning resources for academic enrichment
    • Conduct regular maintenance and upgrades to ensure a hygienic campus environment
    • Create inclusive spaces and policies fostering a diverse and supportive campus climate
    • Collaborate with tech companies to bring innovative learning solutions to campus
    • Establish a student support centre to address diverse needs and enhance student life
    • Implement green initiatives to promote sustainability and environmental consciousness
academic-excellencefaculty-developmentfaculty-advisormarketing-coordinatorbranding-teamcampus-development-team
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Strategies and tactics for building strategic partnering excellence

  • ⛳️ Strategy 1: Evaluate existing partnerships

    • Categorize all current partners based on their contributions and potential impact
    • Schedule meetings with key partners to understand their needs and challenges
    • Review the performance metrics of each partnership to identify gaps
    • Establish a partner satisfaction survey to gather feedback
    • Identify underperforming partnerships and analyse reasons
    • Create a SWOT analysis for each key partner
    • Rank partners based on strategic importance and ROI
    • Document insights and create detailed reports
    • Share evaluation findings with internal stakeholders
    • Develop a plan to address identified gaps and opportunities

  • ⛳️ Strategy 2: Optimise communication and collaboration

    • Establish a dedicated partnership management team
    • Develop a communication plan for regular updates with partners
    • Implement a joint planning process for initiatives
    • Use collaborative tools for better information sharing
    • Create a portal for partners to access resources and support
    • Host quarterly partner forums and workshops
    • Set up regular joint performance review meetings
    • Encourage partners to participate in joint marketing efforts
    • Provide clear, consistent points of contact for partners
    • Document and share best practices in partner collaboration

  • ⛳️ Strategy 3: Enhance value proposition for partners

    • Identify mutual goals and ensure alignment
    • Co-create value-added solutions or services with partners
    • Offer training and development opportunities for partners
    • Increase visibility for high-performing partners through recognition programs
    • Establish a loyalty or rewards programme to incentivise partners
    • Conduct joint market research to uncover new opportunities
    • Offer shared marketing resources and initiatives
    • Develop joint customer case studies and success stories
    • Create financial incentives tied to performance metrics
    • Set clear, achievable goals and regularly review progress with partners
partnershipsevaluationpartnership-managercommunication-leadpartnership-management-teammarketing-team
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How to track your Strategic Partnerships strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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