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7 strategies and tactics for Graphic Designer

What is Graphic Designer strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Identifying the optimal Graphic Designer strategy can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Feel free to copy these examples into your favorite application, or leverage Tability to maintain accountability.

How to write your own Graphic Designer strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Graphic Designer strategy examples

We've added many examples of Graphic Designer tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for focusing on freelance graphic design work

  • ⛳️ Strategy 1: Build a strong portfolio

    • Curate a portfolio with diverse projects that showcase design skills
    • Include personal projects and hypothetical brand identities
    • Use portfolio platforms like Behance or Adobe Portfolio for online display
    • Regularly update portfolio with new and relevant work
    • Seek feedback from peers and mentors to refine portfolio
    • Create a dedicated personal website for portfolio and contact information
    • Design a unique personal brand for consistency
    • Include case studies to demonstrate design process and problem solving
    • Incorporate client testimonials if available
    • Make portfolio accessible through a downloadable PDF format

  • ⛳️ Strategy 2: Expand your professional network

    • Join design-related online communities and forums
    • Attend industry events, workshops, and webinars
    • Engage with fellow designers and industry experts on social media
    • Contact alumni from your institution who are in the design field
    • Collaborate on projects with other creatives
    • Seek mentorship opportunities with established designers
    • Utilise LinkedIn to connect with potential clients and collaborators
    • Participate in design challenges and contests
    • Engage in local design meetups and networking events
    • Offer free consultations to build initial client relationships

  • ⛳️ Strategy 3: Develop a marketing strategy

    • Define target audience for your freelance services
    • Create a social media presence showcasing work and projects
    • Implement a content plan focusing on visual storytelling
    • Engage with potential clients through targeted advertising
    • Create informative blog posts related to graphic design and branding
    • Offer a newsletter with design tips and updates on new projects
    • Collaborate with influencers for wider reach
    • Utilise SEO strategies for increased visibility
    • Develop clear pricing models and service packages
    • Solicit referrals and reviews from satisfied clients
freelance-designnetworkinggraphic-designerbranding-specialistmarketing-teamdesign-team
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Strategies and tactics for becoming a freelancer in graphic designing and digital marketing

  • ⛳️ Strategy 1: Build a strong portfolio

    • Create a collection of your best graphic design and digital marketing work
    • Include a variety of projects to showcase different skills and styles
    • Design a user-friendly website to display your portfolio
    • Write detailed descriptions for each project explaining your role and the techniques used
    • Include client testimonials to build credibility
    • Keep your portfolio updated with the latest projects
    • Promote your portfolio on social media platforms
    • Seek feedback from peers and make improvements accordingly
    • Use portfolio platforms like Behance and Dribble to reach a wider audience
    • Prepare a PDF version of your portfolio for sharing in emails

  • ⛳️ Strategy 2: Network and market yourself

    • Create professional profiles on freelancing platforms like UpWork, Fiverr, and Freelancer
    • Join online communities and forums related to graphic design and digital marketing
    • Attend industry events, webinars, and workshops to meet potential clients
    • Use social media to showcase your work and engage with followers
    • Offer to do a few projects for free or at a reduced rate to build relationships
    • Ask satisfied clients for referrals and recommendations
    • Create a monthly newsletter to keep your contacts updated on your work
    • Collaborate with other freelancers to expand your network
    • Participate in online challenges and contests to gain visibility
    • Create and share valuable content such as tutorials and articles on graphic design and digital marketing

  • ⛳️ Strategy 3: Enhance your skills and knowledge

    • Enroll in online courses and certifications for graphic design and digital marketing
    • Follow industry blogs and podcasts to stay updated with trends
    • Practice new techniques and tools regularly to improve your skillset
    • Subscribe to design and marketing magazines
    • Join professional organisations such as AIGA or the Chartered Institute of Marketing
    • Seek feedback from clients and peers to identify areas for improvement
    • Read books on graphic design, digital marketing, and freelancing
    • Experiment with different software and tools
    • Take on challenging projects to push your boundaries
    • Set aside time weekly for personal development and learning
portfolionetworkinggraphic-designerdigital-marketerfreelancersmarketing-agencies
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Strategies and tactics for creating a Strategy Map Infographic for Digital Transformation in Telecommunications

  • ⛳️ Strategy 1: Define the structure and content layout

    • Identify the three main layers: Strategy, Technology, and People & Culture
    • Select the organisational challenges to display: siloed operations, legacy systems, lack of AI readiness, declining customer satisfaction
    • Design the centre to feature strategic recommendations grouped by the three layers
    • Highlight five strategic recommendations: AI-driven decision-making, new AI-powered 5G services, cloud migration, Telco AI, GenAI integration
    • Visualise expected outcomes: improved customer experience, operational efficiency, data-driven culture, scalable growth
    • Establish directional flow from issues to strategies to outcomes using arrows
    • Use clear sections for different elements to ensure readability
    • Decide the appropriate sectional headers and titles for clarity
    • Determine the hierarchical positioning of issues, strategies, and outcomes
    • Plan the visual spacing to maintain a balanced layout

  • ⛳️ Strategy 2: Design with corporate colour palette and iconography

    • Choose a clean and corporate colour palette comprising blue, white, and gray
    • Select tech-inspired icons like AI, cloud, chatbot, dashboard, teamwork
    • Design the background theme to be minimalistic using chosen colours
    • Utilise icons to symbolise each section or concept for easy comprehension
    • Maintain uniform icon size and colour for consistency
    • Incorporate arrows with the design to denote direction and flow
    • Select fonts that align with the corporate aesthetic and ensure readability
    • Use colour contrasts to highlight key areas and directives
    • Incorporate visual elements that support understanding without overcrowding the design
    • Apply a grid system to guide the positions of text, icons, and other elements for neatness

  • ⛳️ Strategy 3: Inject interactivity and enhance presentation

    • Make use of interactive graphics tools to enhance user engagement
    • Design the infographic to be compatible with both digital and print formats
    • Ensure scalability of visual elements for different display sizes
    • Incorporate tooltips or hover effects for interactive elements in a digital version
    • Facilitate easy navigation through the infographic with a clear hierarchy of information
    • Ensure fonts and icons remain crisp and clear when resized or zoomed
    • Test the design for visual clarity and comprehension with sample viewers
    • Include a legend or key if necessary to aid understanding of icons and colour usage
    • Prepare the infographic for animation transitions if used in presentations
    • Validate the final design for brand alignment and message accuracy
digital-transformationinfographic-designgraphic-designerstrategy-analystdesign-teamit-team
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Strategies and tactics for executing brand awareness campaign for OOH strategy

  • ⛳️ Strategy 1: Utilise billboards

    • Identify high-traffic areas in major cities for billboard placements
    • Design eye-catching billboard creative that highlights the unique selling propositions of 'No Names'
    • Include clear call-to-action on the billboards, directing people to download the app
    • Lease billboard spaces for a duration of at least 3 to 6 months
    • Monitor billboard performance and adjust messaging if necessary
    • Implement QR codes on billboards for easy app downloads
    • Use digital billboards for dynamic content and real-time updates
    • Partner with local influencers for billboard photo ops
    • Create a hashtag for social media engagement stemming from billboard sightings
    • Measure the increase in app downloads and website traffic from billboard locations

  • ⛳️ Strategy 2: Leverage public transportation advertising

    • Research and select the most used public transportation systems in key demographic areas
    • Create tailored ad designs for buses, trains, and tram systems that align with 'No Names' brand identity
    • Utilise interior and exterior ad spaces on public transportation
    • Secure advertisements in highly visible and frequently used stations and stops
    • Incorporate user testimonials or success stories in the ads
    • Design interactive ads with QR codes for special promotions
    • Plan for a campaign duration of at least 3 to 6 months
    • Coordinate ad launches with local events or peak travel seasons
    • Monitor audience engagement and adjust ad placements or designs as needed
    • Track changes in app engagement and user growth in advertised locations

  • ⛳️ Strategy 3: Host guerrilla marketing events

    • Plan creative, attention-grabbing events in high foot-traffic areas
    • Utilise branded merchandise to increase visibility and engagement
    • Collaborate with local artists or performers to draw crowds
    • Implement interactive experiences that highlight the app's features
    • Distribute flyers with app information and download incentives
    • Employ street teams to engage with potential users and answer questions
    • Record the events and share content across social media platforms
    • Schedule events at least once a month over a 6-month period
    • Monitor social media impressions and public sentiment post-events
    • Offer limited-time promotions or discounts for event participants to encourage app downloads
brand-awarenessooh-advertisingmarketergraphic-designercreative-teammarketing-team
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Strategies and tactics for onboarding illiterate banking customers

  • ⛳️ Strategy 1: Utilise visual aids and audio support

    • Create informative videos using clear visuals to explain banking processes
    • Develop audio guides in multiple languages to cater to a diverse customer base
    • Utilise simple pictograms in brochures and signage for easier understanding
    • Set up interactive kiosks with touch-screen assistance in branches
    • Include QR codes on materials that link to audio-visual resources
    • Conduct workshops using visual presentations to explain product features
    • Offer personalised video call support to guide through onboarding
    • Provide mobile app with voice assistance features
    • Collaborate with graphic designers to simplify complex information into infographics
    • Utilise storytelling through videos to explain benefits and services

  • ⛳️ Strategy 2: Implement personalised in-person guidance

    • Train staff to communicate effectively using non-verbal cues
    • Assign dedicated representatives for one-on-one onboarding sessions
    • Conduct outreach programmes in local communities to build trust
    • Use role-play exercises in training so staff can practise interacting with non-literate individuals
    • Encourage feedback from customers to improve personal touch services
    • Partner with local NGOs to assist in customer education
    • Set up walk-in clinics at branches for personalised help without appointments
    • Offer complimentary transportation for first-time visitors to the bank
    • Develop a peer mentoring scheme pairing new customers with more experienced ones
    • Hold monthly open house events to attract and inform potential customers

  • ⛳️ Strategy 3: Leverage partnerships with community-based organisations

    • Collaborate with educational institutions to provide financial literacy workshops
    • Engage with local leaders to endorse banking benefits
    • Work with community centres to host regular information sessions
    • Distribute banking starter kits at local events and fairs
    • Sponsor community activities that can function as informal networking opportunities
    • Incorporate feedback from community liaisons into product offerings
    • Develop micro-finance groups with community leaders to extend support
    • Utilise mobile banking units to reach underserved areas
    • Employ local ambassadors to raise awareness about banking services
    • Create joint-branded campaigns with community groups to build credibility
visual-aidscommunity-partnershipscustomer-representativegraphic-designercustomer-service-teamcommunity-outreach-team
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Strategies and tactics for generating passive income online

  • ⛳️ Strategy 1: Leverage affiliate marketing

    • Research and select a niche you are interested in and familiar with
    • Identify affiliate programs related to your niche with a good reputation and high commission rates
    • Create simple and engaging content (such as blog posts or social media updates) related to your niche products
    • Use platforms like Medium or WordPress for easy blog setup and management
    • Share your content on social media platforms to reach a wider audience
    • Incorporate affiliate links naturally into your content where relevant
    • Engage with your audience to build a relationship and trust
    • Utilise tools like Canva for attractive graphic creation
    • Monitor your affiliate metrics to understand what generates the most income
    • Adjust your strategy based on the performance metrics and user feedback

  • ⛳️ Strategy 2: Utilise print-on-demand services

    • Choose a niche or theme for your print-on-demand products
    • Create simple designs using tools like Canva or hire designers on Fiverr if necessary
    • Sign up with a print-on-demand service like Redbubble, Printful, or Teespring
    • Upload your designs to the platform and select a variety of products to apply them to
    • Write engaging product descriptions using simple copywriting techniques
    • Promote your products on social media platforms
    • Consider collaborations with influencers to reach a broader audience
    • Utilise SEO keywords relevant to your niche for better visibility
    • Set competitive prices while ensuring you earn a profit
    • Regularly update designs and assess which products sell best to optimise offerings

  • ⛳️ Strategy 3: Invest in stock photography

    • Research the types of stock photos that are in demand within your interests
    • Use a camera or smartphone with good quality and lighting for photography
    • Create an account on stock photography platforms like Shutterstock, Adobe Stock, or Alamy
    • Upload and tag your images appropriately with relevant keywords
    • Ensure images meet the quality standards and are in compliance with platform guidelines
    • Regularly submit new photos to increase your portfolio and potential earnings
    • Share your portfolio through social media and online portfolios to increase visibility
    • Explore taking photos of trending topics or events of public interest
    • Consider multiple platforms for photo uploads to broaden your reach
    • Analyze which themes or photo styles perform best and produce more of those
affiliate-marketingpassive-incomecontent-creatorgraphic-designermarketing-teamdesign-team
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Strategies and tactics for providing eco-friendly and unique fashion designs

  • ⛳️ Strategy 1: Partner with sustainable material suppliers

    • Research suppliers who specialise in eco-friendly materials
    • Reach out and initiate conversations with potential suppliers
    • Negotiate terms for cost-effective bulk purchases
    • Request samples to assess quality and sustainability
    • Build long-term relationships with selected suppliers
    • Incorporate feedback from design teams on material usability
    • Ensure eco-certifications are up-to-date and verified
    • Set up a logistics plan for continuous material supply
    • Evaluate supplier performance periodically
    • Adapt material choices based on market trends and feedback

  • ⛳️ Strategy 2: Engage with the fashion community

    • Identify key fashion influencers and icons
    • Develop a compelling pitch highlighting the brand's mission
    • Invite influencers to exclusive brand launch events
    • Collaborate on co-branded designs with selected influencers
    • Leverage social media for interactive engagement
    • Provide VIPs with exclusive early access to collections
    • Curate personalised gifts for long-term partnerships
    • Feature influencers' testimonials prominently on platforms
    • Host regular fashion workshops to share eco-design insights
    • Encourage community feedback to continuously improve designs

  • ⛳️ Strategy 3: Incorporate innovative graphic design techniques

    • Stay abreast of current trends in graphic design
    • Invest in modern design software and tools
    • Hire skilled designers with a passion for sustainability
    • Encourage team brainstorming sessions for design ideas
    • Offer designers regular training on latest techniques
    • Explore and integrate digital fashion concepts
    • Test new design concepts through trial runs
    • Create limited edition collections to test new ideas
    • Seek customer feedback on design preferences
    • Continuously refine designs based on customer input
eco-friendly-materialsfashion-communitydesignersfashion-influencerssupply-chain-teamdesign-team
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How to track your Graphic Designer strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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