Strategies and tactics for executing brand awareness campaign for OOH strategy
The strategy focuses on executing an out-of-home (OOH) campaign to increase the brand awareness of the online dating platform 'No Names'. The approach includes three main strategies: utilizing billboards, leveraging public transportation advertising, and hosting guerrilla marketing events.
For billboards, the campaign involves placing eye-catching designs in high-traffic areas with a clear call-to-action directing people to download the app. This strategy also includes using QR codes for easy app downloads, digital billboards for dynamic content, and partnering with local influencers for extra engagement.
In terms of public transportation advertising, the campaign targets the most utilized systems in key areas and develops tailored ads for buses, trains, and tram systems. Interactive ads with QR codes and user testimonials are part of the plan, along with strategic ad placements in highly visible areas to maximize exposure.
The guerrilla marketing events are designed to captivate audiences in high foot-traffic locations. These events involve branded merchandise, collaborations with local artists, and interactive experiences to highlight the app's features. The events aim to drive engagement and encourage app downloads through limited-time promotions and incentives.
The strategies
⛳️ Strategy 1: Utilise billboards
- Identify high-traffic areas in major cities for billboard placements
- Design eye-catching billboard creative that highlights the unique selling propositions of 'No Names'
- Include clear call-to-action on the billboards, directing people to download the app
- Lease billboard spaces for a duration of at least 3 to 6 months
- Monitor billboard performance and adjust messaging if necessary
- Implement QR codes on billboards for easy app downloads
- Use digital billboards for dynamic content and real-time updates
- Partner with local influencers for billboard photo ops
- Create a hashtag for social media engagement stemming from billboard sightings
- Measure the increase in app downloads and website traffic from billboard locations
⛳️ Strategy 2: Leverage public transportation advertising
- Research and select the most used public transportation systems in key demographic areas
- Create tailored ad designs for buses, trains, and tram systems that align with 'No Names' brand identity
- Utilise interior and exterior ad spaces on public transportation
- Secure advertisements in highly visible and frequently used stations and stops
- Incorporate user testimonials or success stories in the ads
- Design interactive ads with QR codes for special promotions
- Plan for a campaign duration of at least 3 to 6 months
- Coordinate ad launches with local events or peak travel seasons
- Monitor audience engagement and adjust ad placements or designs as needed
- Track changes in app engagement and user growth in advertised locations
⛳️ Strategy 3: Host guerrilla marketing events
- Plan creative, attention-grabbing events in high foot-traffic areas
- Utilise branded merchandise to increase visibility and engagement
- Collaborate with local artists or performers to draw crowds
- Implement interactive experiences that highlight the app's features
- Distribute flyers with app information and download incentives
- Employ street teams to engage with potential users and answer questions
- Record the events and share content across social media platforms
- Schedule events at least once a month over a 6-month period
- Monitor social media impressions and public sentiment post-events
- Offer limited-time promotions or discounts for event participants to encourage app downloads
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
